{"id":53622,"date":"2022-01-20T13:49:54","date_gmt":"2022-01-20T13:49:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/analyse-quelles-options-pour-makro\/"},"modified":"2022-01-20T13:49:54","modified_gmt":"2022-01-20T13:49:54","slug":"analyse-quelles-options-pour-makro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-quelles-options-pour-makro\/","title":{"rendered":"Analyse \u2013 Quelles options pour Makro\u2009?"},"content":{"rendered":"

Si Metro<\/strong> veut r\u00e9ellement se d\u00e9barrasser d\u2019une filiale belge qui accumule les pertes \u2013 il n\u2019y a pas encore de confirmation officielle \u00e0 ce stade \u2013, qui pourrait se porter candidats\u2009? Si les magasins de gros pour l\u2019horeca ont peut-\u00eatre un avenir, la question se pose pour Makro<\/strong>. Une opportunit\u00e9 pour un grand groupe \u00e9tranger\u2009?<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Intenable<\/h2>\n

Selon le CEO belge Vincent Nolf, les articles faisant \u00e9tat d\u2019une vente imminente des magasins belges<\/a> de Makro et de Metro ne sont pas fond\u00e9s\u00a0: il s\u2019agit de \u00ab\u00a0rumeurs et sp\u00e9culations auxquelles nous ne pouvons pas r\u00e9agir\u00a0\u00bb, a-t-il r\u00e9pondu. Une d\u00e9claration accueillie avec scepticisme par la plupart des observateurs du secteur. Bien que la soci\u00e9t\u00e9 m\u00e8re Metro n\u2019ait (encore) rien confirm\u00e9, la banque d\u2019affaires Rothschild fait souvent fuiter des informations sur les dossiers en cours.<\/p>\n

\u00a0<\/p>\n

En outre, il est \u00e9vident pour tout le monde que le groupe ne peut pas \u00e9ponger \u00e9ternellement les pertes croissantes de sa filiale belge \u2013 qui se chiffrent d\u00e9sormais en centaines de millions d\u2019euros. L\u2019entreprise passe en revue toutes ses activit\u00e9s internationales et seuls les pays qui apportent une contribution positive aux r\u00e9sultats pourront rester dans le groupe. Bref\u00a0: les perspectives ne sont pas favorables. Mais si l\u2019entreprise est effectivement en vente, on peut se demander qui elle pourrait bien int\u00e9resser.<\/p>\n

\u00a0<\/p>\n

Un mod\u00e8le d\u2019affaires d\u00e9pass\u00e9<\/h2>\n

Pour les onze grossistes pour l\u2019horeca de Metro, la situation n\u2019est pas dramatique. L\u2019enseigne est le leader sur son march\u00e9 en Belgique et ne se portait pas mal jusqu\u2019\u00e0 l\u2019apparition de la pand\u00e9mie. Alors que la situation sanitaire revient progressivement \u00e0 la normale, l\u2019horeca devrait se redresser. Et le secteur rec\u00e8le encore de nombreuses possibilit\u00e9s de consolidation et de professionnalisation. Sligro<\/strong> est souvent cit\u00e9 comme repreneur potentiel\u00a0: le groupe n\u00e9erlandais est ambitieux et a d\u00e9j\u00e0 rachet\u00e9 ISPC<\/strong> et Java<\/strong>.<\/p>\n

\u00a0<\/p>\n

Le probl\u00e8me a pour nom Makro\u00a0: six m\u00e9gasupermarch\u00e9s au mod\u00e8le d\u2019affaires compl\u00e8tement d\u00e9pass\u00e9, des infrastructures obsol\u00e8tes, une client\u00e8le vieillissante et un personnel d\u00e9motiv\u00e9 \u2013 \u00e9cras\u00e9 par des ann\u00e9es d\u2019informations n\u00e9gatives et de restructurations infructueuses. Le repositionnement strat\u00e9gique initi\u00e9 en 2016 n\u2019a jamais donn\u00e9 les r\u00e9sultats escompt\u00e9s<\/a>. Pourra-t-on jamais vendre une telle entreprise, m\u00eame en ajoutant une dot\u2009? \u00ab\u00a0Le personnel ne veut plus se battre pour survivre\u00a0\u00bb, peut-on lire dans Het Gazet van Antwerpen…<\/p>\n

\u00a0<\/p>\n

Jumbo, Hornbach, Costco\u2009?<\/h2>\n

Selon le quotidien \u00e9conomique De Tijd, Jumbo<\/strong> pourrait \u00eatre int\u00e9ress\u00e9 par Makro. On peut en douter\u00a0: m\u00eame pour sa formule Foodmarkt, Jumbo n\u2019a pas besoin de superficies de 15 000 m\u00b2. Ils pourraient certes envisager d\u2019ajouter un Hema<\/strong> et un La Place<\/strong>, mais il y aurait encore trop d\u2019espace. En outre, les sites ne sont pas particuli\u00e8rement adapt\u00e9s \u00e0 un supermarch\u00e9\u00a0: il s\u2019agit de grands emplacements de destination qui ne s\u2019adressent pas aux passants ou aux r\u00e9sidents locaux.<\/p>\n

\u00a0<\/p>\n

Une vente de Makro pourrait en revanche \u00eatre une opportunit\u00e9 pour des retailers big box<\/em> \u00e9trangers. Apr\u00e8s tout, les sites aussi vastes sont rares. Le g\u00e9ant allemand du bricolage Hornbach<\/strong>, par exemple, une v\u00e9ritable category killer<\/em>, est d\u00e9j\u00e0 actif aux Pays-Bas, mais pas encore en Belgique. Comme Makro est aussi un acteur important du bricolage, les sites pourraient \u00eatre adapt\u00e9s.<\/p>\n

\u00a0<\/p>\n

Un autre nom qui revient est celui de Costco<\/strong> : le g\u00e9ant am\u00e9ricain compte d\u00e9sormais deux magasins en France. Son mod\u00e8le \u00e9conomique de type \u00ab\u00a0warehouse-club\u00a0\u00bb correspond au positionnement ant\u00e9rieur de Makro. Mais il est clair que Rothschild ne peut attendre un coup de t\u00e9l\u00e9phone des dizaines de candidats. La seule option restante pourrait alors consister \u00e0 d\u00e9poser le bilan et vendre l\u2019immobilier…<\/p>\n","protected":false},"excerpt":{"rendered":"

Si Metro veut r\u00e9ellement se d\u00e9barrasser d\u2019une filiale belge qui accumule les pertes \u2013 il n\u2019y a pas encore de confirmation officielle \u00e0 ce stade \u2013, qui pourrait se porter candidats\u2009? Si les magasins de gros pour l\u2019horeca ont peut-\u00eatre un avenir, la question se pose pour Makro. Une opportunit\u00e9 pour un grand groupe \u00e9tranger\u2009? […]<\/p>\n","protected":false},"author":1,"featured_media":53619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-53622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nAnalyse \u2013 Quelles options pour Makro\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Si Metro veut r\u00e9ellement se d\u00e9barrasser de sa filiale belge qui accumule les pertes, qui pourrait se porter candidats\u2009? 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