{"id":53659,"date":"2022-01-21T16:26:41","date_gmt":"2022-01-21T16:26:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-avis-laisses-sur-les-webshops-souvent-faux-ou-peu-fiables\/"},"modified":"2022-01-21T16:26:41","modified_gmt":"2022-01-21T16:26:41","slug":"les-avis-laisses-sur-les-webshops-souvent-faux-ou-peu-fiables","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-avis-laisses-sur-les-webshops-souvent-faux-ou-peu-fiables\/","title":{"rendered":"Les avis laiss\u00e9s sur les webshops : souvent faux ou peu fiables"},"content":{"rendered":"

Les \u00e9valuations fausses ou trompeuses sont omnipr\u00e9sentes\u00a0: pr\u00e8s des trois quarts des sites web europ\u00e9ens enfreignent les r\u00e8gles en publiant des avis non fiables, ou du moins douteux. L’Union europ\u00e9enne veut prendre des mesures strictes.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Faux ou vrai\u00a0? Impossible \u00e0 savoir<\/h2>\n

Une grande majorit\u00e9 de sites web europ\u00e9ens contiennent des avis faux ou peu fiables, conclut la Commission europ\u00e9enne. En collaboration avec les autorit\u00e9s nationales charg\u00e9es de la protection des consommateurs, l’Europe a pass\u00e9 au crible 223 sites web importants dans 28 pays l’ann\u00e9e derni\u00e8re. Pas moins de 55\u00a0% des sites web analys\u00e9s violent le droit europ\u00e9en en vigueur sur les pratiques commerciales d\u00e9loyales. Dans 18\u00a0% des cas, les autorit\u00e9s ont \u00e9mis des doutes.<\/p>\n

\u00a0<\/p>\n

Le probl\u00e8me majeur est le manque de transparence\u00a0: pour la plupart des boutiques en ligne, places de march\u00e9, sites de r\u00e9servation et comparateurs en ligne, il est tout simplement impossible de savoir si les avis sont authentiques. Pour 144 des 223 sites web contr\u00f4l\u00e9s, les autorit\u00e9s n’ont pas pu confirmer que les commer\u00e7ants d\u00e9ployaient suffisamment d’efforts pour garantir l’authenticit\u00e9 des avis. En principe, seuls les avis (non r\u00e9mun\u00e9r\u00e9s) laiss\u00e9s par des consommateurs ayant effectivement utilis\u00e9 le produit ou le service \u00e9valu\u00e9 peuvent constituer un avis client l\u00e9gitime.<\/p>\n

\u00a0<\/p>\n

Cependant, plus de la moiti\u00e9 des sites web ne pr\u00e9cisent pas comment les avis sont recueillis et trait\u00e9s. En g\u00e9n\u00e9ral, les sites n\u2019indiquent pas non plus comment ils tentent de lutter contre les faux avis, ni leur politique en mati\u00e8re de commentaires r\u00e9mun\u00e9r\u00e9s. Les utilisateurs peuvent-ils publier des \u00e9valuations payantes\u00a0? Et comment les consommateurs peuvent-ils les distinguer des autres \u00e9valuations\u00a0? 176 sites sur 223 n’en parlent pas.<\/p>\n

\u00a0<\/p>\n

L’Europe renforce les r\u00e8gles<\/h2>\n

Le commissaire europ\u00e9en \u00e0 la Justice, Didier Reynders, estime qu’il est imp\u00e9ratif d\u2019agir. \u00ab\u00a0Tr\u00e8s souvent, les consommateurs se fient aux avis<\/a> lorsqu’ils ach\u00e8tent ou r\u00e9servent en ligne. Je ne veux pas qu’ils soient dup\u00e9s, je veux qu’ils puissent interagir dans un environnement o\u00f9 r\u00e8gne la confiance\u00a0\u00bb, peut-on lire.<\/p>\n

\u00a0<\/p>\n

Reynders appelle les entreprises en ligne \u00e0 fournir aux consommateurs des informations claires et visibles sur la fiabilit\u00e9 de ces avis. Sinon, les sanctions vont tomber\u00a0: \u00ab\u00a0Nous veillerons \u00e0 ce que le droit de l’Union soit respect\u00e9\u00a0\u00bb, a averti le commissaire europ\u00e9en belge. Les d\u00e9taillants \u00e9valu\u00e9s qui ne respectent pas les r\u00e8gles sont d\u2019ores et d\u00e9j\u00e0 contact\u00e9s par les autorit\u00e9s nationales.<\/p>\n

\u00a0<\/p>\n

Depuis le mois de mai, une directive suppl\u00e9mentaire est \u00e9galement en vigueur, qui stipule explicitement qu’il est interdit de vendre, d’acheter et de soumettre de fausses \u00e9valuations de consommateurs pour promouvoir des produits. En outre, les entreprises sont d\u00e9sormais tenues d’informer les consommateurs sur le traitement des avis.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9valuations fausses ou trompeuses sont omnipr\u00e9sentes\u00a0: pr\u00e8s des trois quarts des sites web europ\u00e9ens enfreignent les r\u00e8gles en publiant des avis non fiables, ou du moins douteux. L’Union europ\u00e9enne veut prendre des mesures strictes. \u00a0 Faux ou vrai\u00a0? Impossible \u00e0 savoir Une grande majorit\u00e9 de sites web europ\u00e9ens contiennent des avis faux ou peu […]<\/p>\n","protected":false},"author":1,"featured_media":53656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes avis laiss\u00e9s sur les webshops : souvent faux ou peu fiables - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les \u00e9valuations fausses ou trompeuses sont omnipr\u00e9sentes : pr\u00e8s des trois quarts des sites web europ\u00e9ens enfreignent les r\u00e8gles en publiant des avis non fiables, ou du moins douteux. 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