{"id":53702,"date":"2022-01-25T08:17:06","date_gmt":"2022-01-25T08:17:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-fin-des-depliants-luttez-contre-la-penurie-de-papier-avec-les-magazines-numeriques-2\/"},"modified":"2022-01-25T08:17:06","modified_gmt":"2022-01-25T08:17:06","slug":"la-fin-des-depliants-luttez-contre-la-penurie-de-papier-avec-les-magazines-numeriques-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-fin-des-depliants-luttez-contre-la-penurie-de-papier-avec-les-magazines-numeriques-2\/","title":{"rendered":"La fin des d\u00e9pliants\u2009? Luttez contre la p\u00e9nurie de papier avec les magazines num\u00e9riques de Gicom"},"content":{"rendered":"<p><em>(Publireportage)<\/em> Une grave p\u00e9nurie de papier fait rage depuis des mois. Elle menace \u00e9galement la production de magazines, de brochures et de d\u00e9pliants destin\u00e9s au retail. La solution\u2009? Des publications interactives et num\u00e9riques.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Temp\u00eate parfaite\u00a0\u00bb<\/h2>\n<p>La demande de bois dans le secteur de la construction provoque actuellement une p\u00e9nurie de p\u00e2te de bois \u2013 la mati\u00e8re premi\u00e8re du papier \u2013 sur le march\u00e9 mondial. \u00c0 cela s\u2019ajoute une p\u00e9nurie de certaines encres et d\u2019aluminium pour les plaques offset. Simultan\u00e9ment, la croissance de l\u2019e-commerce augmente la demande de carton. Les imprimeurs sont ainsi en difficult\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Cette \u00ab\u00a0temp\u00eate parfaite\u00a0\u00bb se fait \u00e9galement sentir dans le retail\u00a0: \u00ab\u00a0Nous craignons de <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2022\/01\/13\/gevolgen-papiertekort\/\">devoir refuser certaines commandes du retail comme des catalogues au cours du prochain trimestre<\/a>\u00a0\u00bb, a d\u00e9clar\u00e9 Marc Vanden Broucke (Febelgra, F\u00e9d\u00e9ration de l\u2019industrie graphique belge) \u00e0 VRT NWS.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>D\u00e9pliants \u00e9lectroniques\u00a0: interactifs et abordables<\/h2>\n<p>M\u00eame \u00e0 l\u2019\u00e8re du num\u00e9rique, le papier reste indispensable. La plupart des retailers font encore largement appel aux d\u00e9pliants et aux magazines imprim\u00e9s, et \u00e0 juste titre\u00a0: ils continuent d\u2019avoir un impact significatif sur les ventes et la notori\u00e9t\u00e9 de marque. Mais parall\u00e8lement \u00e0 la version imprim\u00e9e, l\u2019agence de content marketing Gicom cr\u00e9e \u00e9galement des e-magazines et des e-brochures qui pr\u00e9sentent plusieurs avantages pour ses clients\u00a0:<\/p>\n<p>\u00a0<\/p>\n<p>&#8211; d\u00e9lai de production r\u00e9duit<\/p>\n<p>&#8211; interactivit\u00e9\u00a0: lien direct vers la boutique en ligne, le site web, le blog<\/p>\n<p>&#8211; possibilit\u00e9 d\u2019int\u00e9grer des vid\u00e9os<\/p>\n<p>&#8211; personnalisation pour diff\u00e9rents groupes cibles<\/p>\n<p>&#8211; diffusion sur diff\u00e9rents canaux\u00a0: newsletter, m\u00e9dias sociaux, site web, publicit\u00e9 native<\/p>\n<p>&#8211; combinaison de promotion et d\u2019inspiration<\/p>\n<p>&#8211; r\u00e9sultats mesurables<\/p>\n<p>&#8211; tout en restant tr\u00e8s abordables\u2009!<\/p>\n<p>\u00a0<\/p>\n<p>Et les e-magazines ne sont plus consid\u00e9r\u00e9s comme des frais, mais comme des investissements qui rapportent. Surtout si vous les confiez \u00e0 Gicom, le sp\u00e9cialiste du retail depuis quarante ans. L\u2019agence travaille pour plusieurs clients de renom comme Delhaize, INNO, la Fnac Vanden Borre, Gamma, Medi-Market&#8230;<\/p>\n<p>\u00a0<a href=\"https:\/\/ezine.tomandco.com\/tomco-e-zine-2021-03-be-nl\/cover\/\">Vous trouverez ici un exemple<\/a> d\u2019e-magazine r\u00e9alis\u00e9 par Gicom pour Tom &amp; Co.<\/p>\n<p>\u00a0<\/p>\n<h2>Envie d\u2019en savoir plus\u2009?<\/h2>\n<p>Mail \/ call \/ whatsapp Dominique Dervoigne, Operational Director. 0472 17 07 37\u00a0\u00a0 <a href=\"mailto:dominiqued@gicom.be\">dominiqued@gicom.be<\/a><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/ezine.tomandco.com\/tomco-e-zine-2021-03-be-nl\/cover\/\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/T%26C_ezine_2022.jpg\" style=\"height:349px;width:600px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Publireportage) Une grave p\u00e9nurie de papier fait rage depuis des mois. Elle menace \u00e9galement la production de magazines, de brochures et de d\u00e9pliants destin\u00e9s au retail. La solution\u2009? Des publications interactives et num\u00e9riques. \u00a0 \u00ab\u00a0Temp\u00eate parfaite\u00a0\u00bb La demande de bois dans le secteur de la construction provoque actuellement une p\u00e9nurie de p\u00e2te de bois \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fin des d\u00e9pliants\u2009? 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