{"id":53730,"date":"2022-01-26T09:05:34","date_gmt":"2022-01-26T09:05:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-debauche-son-nouveau-ceo-chez-ikea\/"},"modified":"2022-01-26T09:05:34","modified_gmt":"2022-01-26T09:05:34","slug":"decathlon-debauche-son-nouveau-ceo-chez-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-debauche-son-nouveau-ceo-chez-ikea\/","title":{"rendered":"Decathlon d\u00e9bauche son nouveau CEO chez IKEA"},"content":{"rendered":"<p>La cha\u00eene de magasins de sport <strong>Decathlon<\/strong> a une nouvelle directrice g\u00e9n\u00e9rale\u00a0:\u00a0 Barbara Martin Coppola \u00e9tait responsable de la transformation num\u00e9rique d\u2019<strong>Ikea<\/strong> ces derni\u00e8res ann\u00e9es.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Approche omnicanale<\/h2>\n<p>Barbara Martin Coppola prendra ses fonctions de directrice g\u00e9n\u00e9rale chez Decathlon en mars. Elle succ\u00e8de \u00e0 Michel Aballea, qui occupera une autre fonction au sein du groupe. Cette femme de 45 ans a plus de vingt ans d\u2019exp\u00e9rience dans de grandes entreprises internationales, dont <strong>Google<\/strong>, <strong>YouTube<\/strong> et <strong>Samsung<\/strong>. Chez Ikea, elle a men\u00e9 \u00e0 bien la transformation num\u00e9rique et \u00e9labor\u00e9 une strat\u00e9gie omnicanale.<\/p>\n<p>\u00ab\u00a0La bonne sant\u00e9 actuelle de Decathlon et nos fortes ambitions nous incitent \u00e0 acc\u00e9l\u00e9rer la transformation de notre mod\u00e8le d\u2019entreprise pour mieux affirmer notre position de leader mondial du sport.\u00a0 Nous sommes convaincus que Barbara saura mener cette transformation dans le respect du collectif et des valeurs qui sont les n\u00f4tres\u00a0\u00bb, a d\u00e9clar\u00e9 Fabien Derville, pr\u00e9sident de Decathlon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de sport Decathlon a une nouvelle directrice g\u00e9n\u00e9rale\u00a0:\u00a0 Barbara Martin Coppola \u00e9tait responsable de la transformation num\u00e9rique d\u2019Ikea ces derni\u00e8res ann\u00e9es. \u00a0 Approche omnicanale Barbara Martin Coppola prendra ses fonctions de directrice g\u00e9n\u00e9rale chez Decathlon en mars. Elle succ\u00e8de \u00e0 Michel Aballea, qui occupera une autre fonction au sein du groupe. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon d\u00e9bauche son nouveau CEO chez IKEA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins de sport Decathlon a une nouvelle directrice g\u00e9n\u00e9rale : Barbara Martin Coppola \u00e9tait responsable de la transformation num\u00e9rique d\u2019Ikea ces derni\u00e8res ann\u00e9es.\" 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