{"id":53806,"date":"2022-01-28T15:45:28","date_gmt":"2022-01-28T15:45:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-est-moins-cher-que-les-supermarches-neerlandais-et-francais\/"},"modified":"2022-01-28T15:45:28","modified_gmt":"2022-01-28T15:45:28","slug":"colruyt-est-moins-cher-que-les-supermarches-neerlandais-et-francais","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-est-moins-cher-que-les-supermarches-neerlandais-et-francais\/","title":{"rendered":"\u00ab Colruyt est moins cher que les supermarch\u00e9s n\u00e9erlandais et fran\u00e7ais \u00bb"},"content":{"rendered":"<p>Les clients belges n\u2019ont plus besoin de traverser la fronti\u00e8re pour un caddie moyen, affirme <strong>Colruyt<\/strong> : le discounter se dit moins cher que ses concurrents n\u00e9erlandais \u2013 <strong>Jumbo<\/strong> et <strong>Albert Heijn<\/strong>\u00a0\u2013 ou fran\u00e7ais, comme <strong>E. Leclerc<\/strong> et <strong>Auchan<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9carts importants<\/h2>\n<p>Le leader du march\u00e9 belge lance aujourd\u2019hui une campagne \u00e9tonnante sous le slogan \u00ab\u00a0Le caddie le moins cher des deux c\u00f4t\u00e9s de la fronti\u00e8re\u00a0\u00bb . L\u2019objectif est de reconqu\u00e9rir les acheteurs transfrontaliers en rappelant qu\u2019un caddie moyen est moins cher chez Colruyt en Belgique que chez ses voisins fran\u00e7ais ou n\u00e9erlandais. Sans compter les \u00e9conomies r\u00e9alis\u00e9es sur les trajets en voiture.<\/p>\n<p>\u00a0<\/p>\n<p>Par exemple, Colruyt a compar\u00e9 le caddie de son magasin de Sint-Gillis-Waas avec celui de <a href=\"https:\/\/www.colruyt.be\/nl\/over-colruyt\/laagste-prijzen\/de-prijsbarometer\/grensfilialen-nl?tabId=2\">trois supermarch\u00e9s situ\u00e9s de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re<\/a> et tr\u00e8s populaires aupr\u00e8s de la client\u00e8le flamande\u00a0: un Albert Heijn et un Jumbo \u00e0 Hulst, et un Plus \u00e0 Koewacht. Selon les calculs de Colruyt, les diff\u00e9rences sont assez nettes\u00a0: Albert Heijn est 34\u00a0% plus cher, Jumbo 21\u00a0% et Plus m\u00eame 42\u00a0%.<\/p>\n<p>\u00a0<\/p>\n<p>De l\u2019autre c\u00f4t\u00e9 du pays, Colruyt a compar\u00e9 les prix de son magasin de Mouscron <a href=\"https:\/\/www.colruyt.be\/fr\/a-propos-de-colruyt\/meilleurs-prix\/decouvrez-votre-difference-de-prix\/magasins-frontaliers?tabId=4\">avec ceux de quatre concurrents fran\u00e7ais <\/a>\u00a0: selon ses calculs, l\u2019E.Leclerc de Wattrelos est 13,07\u00a0% plus cher, l\u2019Auchan de Roncq 15,04\u00a0% plus cher, le Carrefour de Wasquehal 16,65\u00a0% plus cher et le Match \u00e0 Wattrelos 25,05\u00a0% plus cher.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Caddie moyen\u00a0\u00bb<\/h2>\n<p>Ces r\u00e9sultats sont d\u2019autant plus \u00e9tonnants que les produits alimentaires ont longtemps \u00e9t\u00e9 moins chers aux Pays-Bas et en France. Ce n\u2019est plus le cas pour un caddie moyen, affirme d\u00e9sormais le discounter. \u00ab\u00a0Nous constatons que cet \u00e9cart est d\u00e9sormais combl\u00e9 et que nous sommes m\u00eame devenus moins chers\u00a0\u00bb, affirme la porte-parole du groupe Eva Biltereyst. Il peut toutefois subsister des diff\u00e9rences de prix au niveau de produits individuels.<\/p>\n<p>\u00a0<\/p>\n<p>Mais qu\u2019entend Colruyt par \u00ab\u00a0caddie moyen\u00a0\u00bb\u2009? Le retailer a analys\u00e9 la composition du caddie hebdomadaire moyen d\u2019un client Colruyt Meilleurs Prix. \u00ab\u00a0Nous avons veill\u00e9 \u00e0 maintenir une r\u00e9partition \u00e9quilibr\u00e9e entre les diff\u00e9rentes cat\u00e9gories de produits et de marques. Nous avons ensuite s\u00e9lectionn\u00e9 les produits les plus achet\u00e9s dans chaque cat\u00e9gorie qui ont une alternative comparable dans les magasins fran\u00e7ais et n\u00e9erlandais.\u00a0\u00bb Ces prix ont ensuite \u00e9t\u00e9 compar\u00e9s le m\u00eame jour.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Colruyt, une telle comparaison de prix donne un reflet r\u00e9aliste des \u00e9carts moyens. \u00ab\u00a0Le principe est exactement le m\u00eame que pour le Barom\u00e8tre des prix que nous utilisons pour comparer les prix en Belgique\u00a0\u00bb, explique Eva Biltereyst. Colruyt m\u00e8nera cette campagne non seulement sur son site web, mais aussi au niveau r\u00e9gional sur les m\u00e9dias sociaux et au bord des routes proches de la fronti\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les clients belges n\u2019ont plus besoin de traverser la fronti\u00e8re pour un caddie moyen, affirme Colruyt : le discounter se dit moins cher que ses concurrents n\u00e9erlandais \u2013 Jumbo et Albert Heijn\u00a0\u2013 ou fran\u00e7ais, comme E. Leclerc et Auchan. \u00a0 \u00c9carts importants Le leader du march\u00e9 belge lance aujourd\u2019hui une campagne \u00e9tonnante sous le slogan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Colruyt est moins cher que les supermarch\u00e9s n\u00e9erlandais et fran\u00e7ais \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les clients belges n\u2019ont 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