{"id":53838,"date":"2022-01-31T16:43:06","date_gmt":"2022-01-31T16:43:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-achete-un-terrain-dans-le-metavers-2\/"},"modified":"2022-01-31T16:43:06","modified_gmt":"2022-01-31T16:43:06","slug":"carrefour-achete-un-terrain-dans-le-metavers-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-achete-un-terrain-dans-le-metavers-2\/","title":{"rendered":"Carrefour ach\u00e8te un terrain dans le \u00ab m\u00e9tavers \u00bb"},"content":{"rendered":"<p><strong>Carrefour<\/strong> a achet\u00e9 un nouveau terrain. Pas pour y construire un nouveau magasin physique, mais pour faire ses premiers pas dans le \u00ab\u00a0m\u00e9tavers\u00a0\u00bb virtuel. Le terrain se situe en effet dans le jeu vid\u00e9o The Sandbox.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Bac \u00e0 sable<\/h2>\n<p>Le groupe d\u2019hypermarch\u00e9s Carrefour a achet\u00e9 un terrain \u00e0 b\u00e2tir \u00e0 l\u2019adresse 33,147, The Sandbox. Il s\u2019agit d\u2019un jeu \u00ab\u00a0bac \u00e0 sable\u00a0\u00bb (oui, c\u2019est bien le nom du genre) similaire aux <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/comment-la-%C2%AB-g%C3%A9n%C3%A9ration-alpha-%C2%BB-adopte-d%C3%A9j%C3%A0-le-m%C3%A9tavers-%E2%80%93-et-ce-que-cela-signifie-pour\" target=\"_blank\" rel=\"noopener\">c\u00e9l\u00e8bres Roblox et Minecraft<\/a>. La particularit\u00e9 du genre est qu\u2019il permet aux joueurs de laisser libre cours \u00e0 leur cr\u00e9ativit\u00e9\u00a0: s\u2019ils le souhaitent, ils peuvent acheter un terrain et y construire ce qu\u2019ils veulent.<br \/>\n\u00a0<\/p>\n<p>Par exemple, le rappeur Snoop Dogg y poss\u00e8de un Snoopverse o\u00f9 les fans peuvent jouer \u00e0 des jeux ou assister \u00e0 des concerts virtuels. D\u2019autres marques et organisations ont \u00e9galement fait leur arriv\u00e9e dans le jeu r\u00e9cemment. Les joueurs peuvent par exemple acheter des ours en peluche virtuels et m\u00eame le cabinet de consultance PwC <a href=\"https:\/\/www.consultancy.uk\/news\/30011\/pwc-buys-virtual-land-nft-in-the-sandboxs-metaverse\" target=\"_blank\" rel=\"noopener\">y a ouvert un bureau num\u00e9rique<\/a>.<br \/>\n\u00a0<\/p>\n<p>Pour les retailers et les marques, l\u2019int\u00e9r\u00eat r\u00e9side dans le fait que The Sandbox dispose \u00e9galement de sa propre market place num\u00e9rique, bas\u00e9e sur la technologie blockchain. Les utilisateurs peuvent donc y gagner de l\u2019argent (dans la cryptomonnaie SAND) en jouant \u00e0 des jeux ou en vendant des cr\u00e9ations virtuelles. Ils peuvent \u00e9galement y acheter des NFT. Le jeu a donc le potentiel de proposer une v\u00e9ritable \u00e9conomie virtuelle, m\u00eame s\u2019il n\u2019en est encore qu\u2019\u00e0 ses d\u00e9buts.<\/p>\n<p>\u00a0<\/p>\n<h2>Exp\u00e9rimentation<\/h2>\n<p>Comme il s\u2019agit d\u2019un monde virtuel o\u00f9 il est possible de se d\u00e9placer librement et faire ce qu\u2019on veut (dans la mesure de ce qui est techniquement possible), The Sandbox se rapproche de l\u2019<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/meta-pr%C3%A9dit-trois-tendances-de-vente-au-d%C3%A9tail-pour-2022\" target=\"_blank\" rel=\"noopener\">id\u00e9e du m\u00e9tavers<\/a> que Mark Zuckerberg promeut si ardemment depuis qu\u2019il a rebaptis\u00e9 <strong>Facebook<\/strong> <strong>Meta<\/strong>. Mais le jeu est encore loin d\u2019avoir la popularit\u00e9 des v\u00e9ritables hits que sont Roblox et Fortnite. Son style particulier \u2013 tout et tout le monde semble construit en Lego \u2013 ne plaira pas non plus \u00e0 tout le monde.<br \/>\n\u00a0<\/p>\n<p>Que fera exactement Carrefour dans son \u00ab\u00a0bac \u00e0 sable\u00a0\u00bb\u2009? Personne ne le sait encore, peut-\u00eatre m\u00eame pas l\u2019enseigne. The Sandbox h\u00e9bergera-t-il bient\u00f4t un supermarch\u00e9 virtuel\u2009? Elodie Perthuisot, responsable de la transformation num\u00e9rique, dit avoir acquis le terrain pour \u00ab\u00a0\u00eatre <a href=\"https:\/\/www.larevuedudigital.com\/carrefour-achete-un-terrain-dans-le-metaverse-de-sandbox\/\" target=\"_blank\" rel=\"noopener\">au c\u0153ur du sujet du m\u00e9tavers<\/a>, exp\u00e9rimenter, comprendre les \u00e9volutions du retail et de la consommation qui vont venir\u00a0\u00bb. Des projets concrets seront bient\u00f4t annonc\u00e9s.<br \/>\n\u00a0<\/p>\n<p>Carrefour, qui veut se positionner comme un pionnier de la transformation num\u00e9rique, s\u2019\u00e9tait d\u00e9j\u00e0 jet\u00e9 sur le jeu Fortnite l\u2019an dernier. Le d\u00e9taillant <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-duikt-de-wereld-van-fortnite\" target=\"_blank\" rel=\"noopener\">y a ouvert son propre univers<\/a>, o\u00f9 les joueurs peuvent se massacrer joyeusement (le but du jeu) dans un environnement rural, puis reprendre des forces en mangeant des fruits et l\u00e9gumes sains. Une tentative ludique d\u2019attirer l\u2019attention des jeunes sur le fait que Carrefour vendait aussi des jeux et de l\u2019\u00e9lectronique. Mais la presse n\u2019en a gu\u00e8re fait \u00e9cho et l\u2019environnement de jeu lui-m\u00eame n\u2019a attir\u00e9 que peu de visiteurs. Reste \u00e0 savoir si les choses se passeront diff\u00e9remment dans le bac \u00e0 sable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour a achet\u00e9 un nouveau terrain. Pas pour y construire un nouveau magasin physique, mais pour faire ses premiers pas dans le \u00ab\u00a0m\u00e9tavers\u00a0\u00bb virtuel. Le terrain se situe en effet dans le jeu vid\u00e9o The Sandbox. \u00a0 Bac \u00e0 sable Le groupe d\u2019hypermarch\u00e9s Carrefour a achet\u00e9 un terrain \u00e0 b\u00e2tir \u00e0 l\u2019adresse 33,147, The Sandbox. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour ach\u00e8te un terrain dans le \u00ab m\u00e9tavers \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour a achet\u00e9 un nouveau terrain. 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