{"id":53873,"date":"2022-02-02T11:08:12","date_gmt":"2022-02-02T11:08:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/carrefour-soutient-une-plateforme-de-live-shopping\/"},"modified":"2022-02-02T11:08:12","modified_gmt":"2022-02-02T11:08:12","slug":"carrefour-soutient-une-plateforme-de-live-shopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/carrefour-soutient-une-plateforme-de-live-shopping\/","title":{"rendered":"Carrefour soutient une plateforme de live-shopping"},"content":{"rendered":"

\u00a0<\/p>\n

Carrefour<\/strong> se lance dans le shopping sur les m\u00e9dias sociaux et le livestreaming avec la cr\u00e9ation de Brut Shop<\/strong>, une coentreprise qui ambitionne de devenir le leader du march\u00e9 fran\u00e7ais du commerce social. M\u00eame s’il reste y du pain sur la planche.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Pour tous les jeunes Fran\u00e7ais<\/h2>\n

Brut est le pendant fran\u00e7ais de Buzzfeed<\/strong>\u00a0: le canal m\u00e9dia est sp\u00e9cialis\u00e9 dans la r\u00e9alisation de vid\u00e9os diffus\u00e9es sur les m\u00e9dias sociaux et tr\u00e8s appr\u00e9ci\u00e9es des jeunes. Selon Brut, ces vid\u00e9os touchent 70\u00a0millions d’utilisateurs et tous<\/em> les Fran\u00e7ais de 18 \u00e0 34 ans. Le m\u00e9dia d’information repr\u00e9senterait ainsi 39\u00a0% du march\u00e9 des m\u00e9dias sur les r\u00e9seaux sociaux en France.<\/p>\n

\u00a0<\/p>\n

Avec l’aide du groupe Carrefour, l’entreprise veut maintenant tirer profit de cette importante fanbase. Le retailer poss\u00e8de d\u00e9j\u00e0 une certaine exp\u00e9rience du live shopping\u00a0: l’ann\u00e9e derni\u00e8re, Carrefour a organis\u00e9 une cinquantaine d’\u00e9v\u00e9nements en ligne, au cours desquels les clients pouvaient commander des articles en direct pendant une \u00e9mission. Avec encore cette semaine un sp\u00e9cial Saint-Valentin qui proposait les produits les plus divers, des vibromasseurs aux ordinateurs portables<\/a>.<\/p>\n

\u00a0<\/p>\n

March\u00e9 de 500\u00a0milliards\u00a0?<\/h2>\n

Brut Shop permettra aux utilisateurs d’effectuer des achats en ligne tout en participant \u00e0 des \u00e9v\u00e9nements vid\u00e9o diffus\u00e9s en direct sur les r\u00e9seaux sociaux. Gr\u00e2ce \u00e0 l’expertise de Brut et son audience aupr\u00e8s des jeunes, la coentreprise esp\u00e8re devenir le leader du march\u00e9 fran\u00e7ais du shopping sur les r\u00e9seaux sociaux (social commerce).<\/p>\n

\u00a0<\/p>\n

\u00ab\u00a0Cette exp\u00e9rience d\u2019achat nouvelle et communautaire est porteuse de croissance et de valeurs pour nos deux entreprises\u00a0\u00bb, estime \u00c9lodie Perthuisot, Directrice Ex\u00e9cutive E-Commerce, data, transformation digitale du Groupe Carrefour. Et le retailer de brandir une flop\u00e9e de chiffres sur la croissance du commerce social<\/a> \u00e0 l’\u00e9tranger\u00a0: selon Accenture, le march\u00e9 du commerce social pourrait ainsi tripler d’ici 2025, passant de 492\u00a0milliards de dollars \u00e0 1,2\u00a0billion de dollars. Mais ces chiffres sont fortement influenc\u00e9s par la Chine<\/a>, o\u00f9 65\u00a0% des consommateurs sont d\u00e9j\u00e0 adeptes du live shopping. Certains experts doutent que le syst\u00e8me ait autant de succ\u00e8s en Occident.<\/p>\n

\u00a0<\/p>\n

Selon Carrefour, le live shopping permettrait d’attirer des clients plus jeunes, acc\u00e9l\u00e9rerait la une conversion en e-commerce et am\u00e9liore l’engagement des clients. En France, 60\u00a0% des clients de Carrefour d\u00e9clarent ainsi un int\u00e9r\u00eat pour le live shopping. M\u00eame si Brut a encore du pain sur la planche pour rendre son contenu plus attrayant et pertinent.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Carrefour se lance dans le shopping sur les m\u00e9dias sociaux et le livestreaming avec la cr\u00e9ation de Brut Shop, une coentreprise qui ambitionne de devenir le leader du march\u00e9 fran\u00e7ais du commerce social. M\u00eame s’il reste y du pain sur la planche. \u00a0 Pour tous les jeunes Fran\u00e7ais Brut est le pendant fran\u00e7ais de […]<\/p>\n","protected":false},"author":1,"featured_media":53870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nCarrefour soutient une plateforme de live-shopping - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour se lance dans le commerce social et le livestreaming avec la cr\u00e9ation de Brut Shop, une coentreprise qui ambitionne de devenir le leader du march\u00e9 fran\u00e7ais dans sa cat\u00e9gorie.\" \/>\n<meta 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