{"id":53929,"date":"2022-02-03T14:17:58","date_gmt":"2022-02-03T14:17:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/ochama-ca-et-de-gele-flamingo-au-retaildetail-omnichannel-e-commerce-congress\/"},"modified":"2022-02-03T14:17:58","modified_gmt":"2022-02-03T14:17:58","slug":"ochama-ca-et-de-gele-flamingo-au-retaildetail-omnichannel-e-commerce-congress","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ochama-ca-et-de-gele-flamingo-au-retaildetail-omnichannel-e-commerce-congress\/","title":{"rendered":"Ochama, C&A et De Gele Flamingo au RetailDetail Omnichannel & E-Commerce Congress"},"content":{"rendered":"

RetailDetail d\u00e9voile le nom des premiers intervenants du Omnichannel & E-Commerce Congress, qui aura lieu le 24 mars. \u00c0 l’affiche internationale\u00a0: des grands noms comme Ochama<\/strong>, C&A<\/strong> et De Gele Flamingo<\/strong>.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Points de retrait robotis\u00e9s<\/h2>\n

La pand\u00e9mie de coronavirus a provoqu\u00e9 un \u00e9norme bond en avant du commerce \u00e9lectronique. \u00c0 quoi ressemble la nouvelle normalit\u00e9 du commerce \u00e9lectronique\u00a0? Et quel impact cela aura-t-il sur le commerce de d\u00e9tail en magasin et omnicanal\u00a0? Tels sont les th\u00e8mes du RetailDetail Omnichannel & E-Commerce Congress<\/a>, qui se tiendra le jeudi 24 mars \u00e0 Anvers sous la devise \u00ab\u00a0Retail beyond the digital acceleration<\/em>\u00a0\u00bb. L’affiche se compl\u00e8te progressivement et nous pouvons maintenant annoncer les premiers noms.<\/p>\n

\u00a0<\/p>\n

Nous attendons avec impatience la pr\u00e9sentation de Mark den Butter, directeur des op\u00e9rations chez Ochama, la filiale du g\u00e9ant chinois du commerce \u00e9lectronique JD.com<\/strong>, qui s\u2019est lanc\u00e9 en Europe, et plus particuli\u00e8rement aux Pays-Bas, le mois dernier. Un concept en ligne innovant qui propose actuellement une gamme alimentaire et non alimentaire d’environ 7\u00a0000 articles \u00e0 des prix tr\u00e8s bas. Les points de retrait robotis\u00e9s<\/a>, o\u00f9 les clients peuvent retirer leurs commandes le jour m\u00eame, sont particuli\u00e8rement remarquables. Ochama nourrit de grandes ambitions. Vous \u00eates \u00e9galement curieux de conna\u00eetre ses projets\u00a0?<\/p>\n

\u00a0<\/p>\n

Succ\u00e8s international<\/h2>\n

C&A souhaite qu\u2019au moins la moiti\u00e9 de son chiffre d\u2019affaires provienne de l\u2019e-commerce d\u2019ici 2025 au plus tard<\/a>. Aujourd’hui, il n\u2019en repr\u00e9sente qu’un cinqui\u00e8me. Le glissement vers l\u2019e-commerce doit \u00e9galement ramener les plus jeunes g\u00e9n\u00e9rations vers C&A. La cha\u00eene de mode ne compte pas seulement sur ses propres canaux, mais a \u00e9galement conclu un partenariat avec Zalando. Joris Van Rooy, Chief Digital Officer Europe, nous explique comment le d\u00e9taillant aborde cette question en pratique.<\/p>\n

\u00a0<\/p>\n

De Gele Flamingo prouve qu’il n’est pas n\u00e9cessaire d’\u00eatre une multinationale pour r\u00e9ussir dans le commerce \u00e9lectronique au-del\u00e0 des fronti\u00e8res\u00a0: la boutique en ligne pour b\u00e9b\u00e9s a non seulement ouvert son premier point de vente physique<\/a> \u00e0 Zoersel l’ann\u00e9e derni\u00e8re, mais a \u00e9galement lanc\u00e9 une boutique en ligne en anglais pour r\u00e9pondre \u00e0 l’int\u00e9r\u00eat croissant des clients originaires d’Angleterre, d’Australie, de Chine et du Kowe\u00eft<\/a>. Son ambition ultime\u00a0? \u00ab\u00a0Nous voulons devenir le Coolblue<\/strong> de l\u2019univers des b\u00e9b\u00e9s, des enfants et du lifestyle\u00a0\u00bb, indique l\u2019entrepreneuse Sophie Claes. L\u2019histoire promet d\u2019\u00eatre fascinante.<\/p>\n

\u00a0<\/p>\n

220 places, pas une de plus<\/h2>\n

Le RetailDetail Omnichannel & E-Commerce Congress aura lieu le jeudi 24 mars sur le site d\u00e9di\u00e9 aux \u00e9v\u00e9nements de RetailDetail, dans la Shopping Stadsfeestzaal \u00e0 Anvers. La pr\u00e9sentation sera confi\u00e9e au professeur de commerce de d\u00e9tail Gino Van Ossel de la Vlerick Business School, auteur des livres \u00ab\u00a0Omnichannel in retail<\/em>\u00a0\u00bb et \u00ab\u00a0Retail. De digitale hysterie voorbij<\/em>\u00a0\u00bb.<\/p>\n

\u00a0<\/p>\n

Nous annoncerons bient\u00f4t d\u2019autres noms. N’attendez pas trop longtemps pour r\u00e9server votre place\u00a0: la salle a une capacit\u00e9 de 220 places, pas une de plus. Cliquez ici pour toutes les informations pratiques et pour r\u00e9server vos billets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

RetailDetail d\u00e9voile le nom des premiers intervenants du Omnichannel & E-Commerce Congress, qui aura lieu le 24 mars. \u00c0 l’affiche internationale\u00a0: des grands noms comme Ochama, C&A et De Gele Flamingo. \u00a0 Points de retrait robotis\u00e9s La pand\u00e9mie de coronavirus a provoqu\u00e9 un \u00e9norme bond en avant du commerce \u00e9lectronique. \u00c0 quoi ressemble la nouvelle […]<\/p>\n","protected":false},"author":1,"featured_media":53926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nOchama, C&A et De Gele Flamingo au RetailDetail Omnichannel & 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