{"id":53941,"date":"2022-02-04T15:02:02","date_gmt":"2022-02-04T15:02:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-franchit-une-nouvelle-etape-dans-le-commerce-et-prend-une-participation-dans\/"},"modified":"2022-02-04T15:02:02","modified_gmt":"2022-02-04T15:02:02","slug":"colruyt-franchit-une-nouvelle-etape-dans-le-commerce-et-prend-une-participation-dans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-franchit-une-nouvelle-etape-dans-le-commerce-et-prend-une-participation-dans\/","title":{"rendered":"Colruyt prend une participation dans Smartmat: une nouvelle \u00e9tape dans l\u2019e-commerce"},"content":{"rendered":"<p><strong>Colruyt Group<\/strong> prend une participation de plus de 40 % dans <strong>Smartmat<\/strong>, la soci\u00e9t\u00e9 derri\u00e8re le supermarch\u00e9 en ligne <strong>Rayon<\/strong> et les boxes repas de <strong>Foodbag<\/strong> et <strong>15gram<\/strong>. Le groupe souhaite ainsi renforcer son offre alimentaire en ligne.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0\u00c9tape logique\u00a0\u00bb<\/h2>\n<p>L&rsquo;annonce n&rsquo;est pas vraiment une surprise : Colruyt et Smartmat travaillent ensemble depuis 2019. La \u00ab\u00a0One Meal Box\u00a0\u00bb de Foodbag est en vente chez <strong>Okay<\/strong>, et\u00a0les boxes repas Foodbag sont disponibles dans plusieurs points de collecte <strong>Collect&amp;Go<\/strong>. Par ailleurs, la famille Colruyt est d\u00e9j\u00e0 actionnaire de Smartmat par le biais de son fonds d&rsquo;investissement Korys.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Pour nous, l&rsquo;entr\u00e9e de Colruyt Group dans notre capital est une \u00e9tape logique : avec l&rsquo;ancrage de notre partenariat, nous pourrons continuer \u00e0 \u00e9tendre et renforcer notre relation. Nous allons maintenant explorer et approfondir la compl\u00e9mentarit\u00e9 avec les produits et services existants. Pour nous, cette perspective offre beaucoup de belles et int\u00e9ressantes opportunit\u00e9s\u00a0\u00bb, d\u00e9clare St\u00e9phane Ronse, directeur g\u00e9n\u00e9ral de Smartmat. \u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Produits locaux et durables<\/h2>\n<p>Smartmat est connu pour ses boxes repas sous les marques Foodbag et 15gram. L&rsquo;entreprise fournit 10 000 familles chaque semaine et d\u00e9tient une part de march\u00e9 de 30 %. R\u00e9cemment, l&rsquo;entreprise a \u00e9galement lanc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pas-de-coca-cola-mais-des-marques-locales-dans-le-nouveau-supermarch%C3%A9-en-ligne-de-rayon\">son propre supermarch\u00e9 en ligne<\/a>, Rayon. Ce supermarch\u00e9 livre dans tout le pays pour 4,95 euros et privil\u00e9gie les produits locaux et durables.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Colruyt, les activit\u00e9s de Smartmat compl\u00e8tent tr\u00e8s bien l\u2019offre de services du d\u00e9taillant, qui souhaite se d\u00e9velopper dans la livraison \u00e0 domicile. \u00ab\u00a0Avec ce nouveau partenariat, nous \u00e9largissons notre offre de produits en ligne en passant par le march\u00e9 des boxes repas et nous allons avancer dans le d\u00e9veloppement de la livraison \u00e0 domicile durable des courses en ligne\u00a0\u00bb, d\u00e9clare Tom De Prater, responsable du commerce alimentaire chez Colruyt Group.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9change d\u2019expertise<\/h2>\n<p>L&rsquo;\u00e9quipe de direction de Smartmat reste en place. Les deux entreprises entrevoient des opportunit\u00e9s dans l&rsquo;\u00e9change d&rsquo;expertise en mati\u00e8re de logistique et de distribution, mais \u00e9galement \u00ab\u00a0dans le domaine de l&rsquo;approvisionnement local, de la promotion des produits de saison, des emballages durables, de la pr\u00e9vention du gaspillage alimentaire et du service orient\u00e9 vers le client\u00a0\u00bb, explique le directeur des op\u00e9rations, Marc Hofman.<\/p>\n<p>\u00a0<\/p>\n<p>Concr\u00e8tement, Colruyt Group prend une participation de 41,36 % dans Smartmat en acqu\u00e9rant des actions des fondateurs et de la holding familiale Korys. Colruyt Group et Korys d\u00e9tiennent d\u00e9sormais 41,36 % des parts chacun, les fondateurs conservant la part restante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group prend une participation de plus de 40 % dans Smartmat, la soci\u00e9t\u00e9 derri\u00e8re le supermarch\u00e9 en ligne Rayon et les boxes repas de Foodbag et 15gram. Le groupe souhaite ainsi renforcer son offre alimentaire en ligne. \u00a0 \u00ab\u00a0\u00c9tape logique\u00a0\u00bb L&rsquo;annonce n&rsquo;est pas vraiment une surprise : Colruyt et Smartmat travaillent ensemble depuis 2019. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt prend une participation dans Smartmat: une nouvelle \u00e9tape dans l\u2019e-commerce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group prend une participation de plus de 40 % dans Smartmat, la soci\u00e9t\u00e9 derri\u00e8re le supermarch\u00e9 en ligne Rayon et les boxes repas de Foodbag et 15gram.\" 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