{"id":54022,"date":"2022-02-09T12:02:37","date_gmt":"2022-02-09T12:02:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent-2\/"},"modified":"2022-02-09T12:02:37","modified_gmt":"2022-02-09T12:02:37","slug":"le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-service-de-livraison-de-croquettes-pour-chiens-just-russel-rachete-un-concurrent-2\/","title":{"rendered":"Le service de livraison de croquettes pour chiens Just Russel rach\u00e8te un concurrent"},"content":{"rendered":"<p>La consolidation s\u2019amorce d\u00e9j\u00e0 sur le tr\u00e8s jeune march\u00e9 des aliments personnalis\u00e9s pour animaux de compagnie\u00a0: la start-up <strong>Just Russel<\/strong> rach\u00e8te son coll\u00e8gue courtraisien <strong>BuddyBites<\/strong>. Ensemble, les deux entreprises veulent se lancer dans une expansion internationale.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>HelloFresh pour animaux domestiques<\/h2>\n<p>Votre chien ou votre chat aussi a droit \u00e0 sa box repas\u00a0: Just Russel, qui vend en ligne des aliments personnalis\u00e9s pour animaux de compagnie, rach\u00e8te son concurrent BuddyBites. Les deux entreprises disent \u00eatre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/la-start-d%E2%80%99e-commerce-buddybites-%C3%A0-la-conqu%C3%AAte-de-la-wallonie-et-de-la-france\" target=\"_blank\" rel=\"noopener\">leurs principaux concurrents<\/a>, m\u00eame les produits BuddyBites sont \u00e9galement vendus dans une centaine d\u2019animaleries. L\u2019accent sera d\u00e9sormais plac\u00e9 sur les formules d\u2019abonnement et la livraison, puisque l\u2019entreprise fusionn\u00e9e se d\u00e9crit d\u00e9j\u00e0 comme le \u00ab\u00a0<strong>HelloFresh<\/strong> des animaux de compagnie\u00a0\u00bb, peut-on lire dans De Tijd.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019acquisition donne en effet naissance \u00e0 \u00ab\u00a0la <a href=\"https:\/\/www.tijd.be\/ondernemen\/algemeen\/vlaamse-maaltijdbezorgers-voor-huisdieren-slaan-handen-in-elkaar\/10365277.html\" target=\"_blank\" rel=\"noopener\">plus grande plateforme d\u2019aliments personnalis\u00e9s pour animaux de compagnie<\/a> du Benelux\u00a0\u00bb, pour reprendre les termes des dirigeants. Les start-up repr\u00e9sentent un chiffre d\u2019affaires annuel combin\u00e9 de pr\u00e8s de 3 millions d\u2019euros. Notons d\u2019ailleurs qu\u2019il s\u2019agit d\u2019un chiffre d\u2019affaires \u00ab\u00a0r\u00e9current\u00a0\u00bb, puisque les clients souscrivent un abonnement.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Sur la base d\u2019un questionnaire, un algorithme d\u00e9termine l\u2019aliment qui convient le mieux \u00e0 chaque animal et sera ensuite livr\u00e9 chaque mois. \u00c0 Anvers et \u00e0 Bruxelles par exemple, des colis d\u2019aliments pour chats ont r\u00e9cemment \u00e9t\u00e9 livr\u00e9s par le service de livraison express Gorillas. Aujourd\u2019hui, Just Russel et BuddyBites touchent 10 000 m\u00e9nages, dont 80% en Belgique et le reste aux Pays-Bas. L\u2019objectif est \u00e0 pr\u00e9sent de se lancer dans une expansion europ\u00e9enne. Les start-up visent en premier lieu l\u2019Allemagne, la France et l\u2019Italie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consolidation s\u2019amorce d\u00e9j\u00e0 sur le tr\u00e8s jeune march\u00e9 des aliments personnalis\u00e9s pour animaux de compagnie\u00a0: la start-up Just Russel rach\u00e8te son coll\u00e8gue courtraisien BuddyBites. Ensemble, les deux entreprises veulent se lancer dans une expansion internationale. \u00a0 HelloFresh pour animaux domestiques Votre chien ou votre chat aussi a droit \u00e0 sa box repas\u00a0: Just Russel, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le service de livraison de croquettes pour chiens Just Russel rach\u00e8te un concurrent - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La consolidation s\u2019amorce d\u00e9j\u00e0 sur le tr\u00e8s jeune march\u00e9 des aliments personnalis\u00e9s pour animaux de compagnie : la start-up Just Russel rach\u00e8te son coll\u00e8gue courtraisien BuddyBites. 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