{"id":54119,"date":"2022-02-16T10:29:00","date_gmt":"2022-02-16T10:29:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-redoute-une-baisse-des-ventes-de-biere\/"},"modified":"2022-02-16T10:29:00","modified_gmt":"2022-02-16T10:29:00","slug":"heineken-redoute-une-baisse-des-ventes-de-biere","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-redoute-une-baisse-des-ventes-de-biere\/","title":{"rendered":"Heineken redoute une baisse des ventes de bi\u00e8re"},"content":{"rendered":"

Heineken<\/strong> enregistre une croissance \u00e0 deux chiffres gr\u00e2ce \u00e0 des bi\u00e8res plus ch\u00e8res et \u00e0 la reprise apr\u00e8s le coronavirus. N\u00e9anmoins, la soci\u00e9t\u00e9 m\u00e8re de Alken Maes<\/strong> met en garde contre une forte hausse des prix cette ann\u00e9e en raison de l’inflation.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

B\u00e9n\u00e9fices \u00e0 nouveau en hausse<\/h2>\n

Le g\u00e9ant hollandais de la bi\u00e8re se remet bien apr\u00e8s l’ann\u00e9e de coronavirus 2020 catastrophique\u00a0: l’an dernier, le chiffre d\u2019affaires a augment\u00e9 de pas moins de 11,8\u00a0%, principalement en raison de l’augmentation des prix et de la \u00ab\u00a0premiumisation\u00a0\u00bb. Les consommateurs ont pr\u00e9f\u00e9r\u00e9 les bi\u00e8res premium plus ch\u00e8res, comme la Affligem et la marque IPA Lagunitas. Le volume a augment\u00e9 de 4,6\u00a0%, repr\u00e9sentant 231\u00a0millions d’hectolitres de bi\u00e8re. En Europe, le groupe brassicole a vendu 3,8\u00a0% de bi\u00e8re en plus, principalement en raison de l’assouplissement des mesures coronavirus au dernier trimestre.<\/p>\n

\u00a0<\/p>\n

Au d\u00e9but de l’ann\u00e9e derni\u00e8re, le PDG, Dolf van den Brink, a annonc\u00e9 un programme radical pour r\u00e9duire ses co\u00fbts de deux milliards d’euros. Pas moins de 8\u00a0000 emplois, soit environ un dixi\u00e8me de l’ensemble des emplois, seraient supprim\u00e9s. Aujourd’hui, cet assainissement est en bonne voie et 1,3\u00a0milliard d’euros ont d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9conomis\u00e9s. R\u00e9sultat\u00a0: le b\u00e9n\u00e9fice d’exploitation est d\u00e9j\u00e0 presque revenu au niveau d\u2019avant la pand\u00e9mie. Alors que le b\u00e9n\u00e9fice brut avait chut\u00e9 de 49,4\u00a0% en 2020, il a de nouveau augment\u00e9 de 43,8\u00a0%. Le b\u00e9n\u00e9fice net s\u2019est \u00e9tabli \u00e0 2,04\u00a0milliards d\u2019euros, contre 200\u00a0millions d\u2019euros en dessous de z\u00e9ro l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

\u00a0<\/p>\n

Boirons-nous moins de bi\u00e8re en 2022\u00a0?<\/h2>\n

Malgr\u00e9 un b\u00e9n\u00e9fice d’un milliard de dollars, Van den Brink met d\u00e9j\u00e0 en garde contre une augmentation significative des prix en 2022. Heineken pr\u00e9voit une augmentation des co\u00fbts de production d’environ 15\u00a0% en raison de l’inflation \u00e9lev\u00e9e et de la pression continue sur la cha\u00eene d’approvisionnement. Les prix des mati\u00e8res premi\u00e8res, de l’\u00e9nergie et des transports sont particuli\u00e8rement en hausse, selon le deuxi\u00e8me brasseur mondial. Heineken n\u2019a d\u2019autre choix que de compenser par des prix plus \u00e9lev\u00e9s, \u00ab\u00a0ce qui peut entra\u00eener une baisse de la consommation de bi\u00e8re\u00a0\u00bb, admet Van den Brink.<\/p>\n

\u00a0<\/p>\n

\u00c0 plus long terme, le groupe brassicole veut se concentrer sur le renouvellement de son portefeuille de marques et de produits, sur la transformation num\u00e9rique et sur les acquisitions. Heineken acquiert le brasseur indien UBL et renforce sa position en Afrique du Sud avec l’acquisition de Distell, un distributeur et producteur de cidre et de spiritueux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken enregistre une croissance \u00e0 deux chiffres gr\u00e2ce \u00e0 des bi\u00e8res plus ch\u00e8res et \u00e0 la reprise apr\u00e8s le coronavirus. N\u00e9anmoins, la soci\u00e9t\u00e9 m\u00e8re de Alken Maes met en garde contre une forte hausse des prix cette ann\u00e9e en raison de l’inflation. \u00a0 B\u00e9n\u00e9fices \u00e0 nouveau en hausse Le g\u00e9ant hollandais de la bi\u00e8re se […]<\/p>\n","protected":false},"author":1,"featured_media":54116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nHeineken redoute une baisse des ventes de bi\u00e8re - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken enregistre une croissance \u00e0 deux chiffres gr\u00e2ce \u00e0 des bi\u00e8res plus ch\u00e8res et \u00e0 la reprise apr\u00e8s le coronavirus. 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