{"id":54146,"date":"2022-02-17T07:38:11","date_gmt":"2022-02-17T07:38:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/chiffre-daffaires-record-pour-coolblue-deception-en-belgique-ambitions-allemagne\/"},"modified":"2022-02-17T07:38:11","modified_gmt":"2022-02-17T07:38:11","slug":"chiffre-daffaires-record-pour-coolblue-deception-en-belgique-ambitions-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/chiffre-daffaires-record-pour-coolblue-deception-en-belgique-ambitions-allemagne\/","title":{"rendered":"Coolblue reste ambitieux en Belgique, malgr\u00e9 la d\u00e9ception"},"content":{"rendered":"

Coolblue<\/strong> a enregistr\u00e9 un chiffre d\u2019affaires record de 2,3\u00a0milliards d\u2019euros l\u2019an dernier.\u00a0Le fondateur Pieter Zwart pr\u00e9voit \u00e9galement de nombreux investissements\u00a0en 2022, entre autres en Belgique. Un nouveau entrep\u00f4t s’ouvre \u00e0 Nivelles.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nouveau d\u00e9pot \u00e0 Nivelles<\/h2>\n

Coolblue ne s\u2019est pas content\u00e9 de d\u00e9passer pour la premi\u00e8re fois la barre des deux milliards. Le groupe a \u00e9galement franchi plusieurs autres seuils symboliques\u00a0: vingt magasins<\/a>, plus de 2,5 millions d\u2019appels de clients, plus d\u2019un million de livraisons par v\u00e9lo… Mais d\u2019autres indicateurs importants sont rest\u00e9s \u00e0 la tra\u00eene\u00a0: le b\u00e9n\u00e9fice (aebitda) a recul\u00e9 de 114 \u00e0 91,5 millions d\u2019euros et le Net Promotor Score \u2013 indicateur cl\u00e9 pour\u00a0Coolblue\u00a0\u2013 s\u2019est \u00e9rod\u00e9e de 68 \u00e0 67. La contraction du b\u00e9n\u00e9fice s\u2019explique par les investissements importants dans les magasins et les entrep\u00f4ts, mais aussi par une p\u00e9nurie de personnel dans le hub de Tilburg<\/a>.<\/p>\n

\u00a0<\/p>\n

On constate\u00a0\u00e9galement qu\u2019en d\u00e9pit de l\u2019ouverture d\u2019un nouvel \u00e9tablissement \u00e0 Kuurne<\/a> et d\u2019un d\u00e9m\u00e9nagement vers un magasin beaucoup plus grand\u00a0\u00e0 Anvers<\/a>, la croissance est rest\u00e9e minime en Belgique\u00a0: le chiffre d\u2019affaires est pass\u00e9 de 571 \u00e0 580 millions d\u2019euros. Il en faudra cependant plus pour d\u00e9courager Pieter Zwart\u00a0: \u00ab\u00a0au moins un\u00a0\u00bb nouveau magasin doit ouvrir ses portes en Belgique en 2022, et un troisi\u00e8me d\u00e9p\u00f4t sera inaugur\u00e9 pour les t\u00e9l\u00e9viseurs et le gros \u00e9lectrom\u00e9nager (apr\u00e8s Anvers et Gand).\u00a0Non par hasard, le d\u00e9p\u00f4t s’ouvre \u00e0 Nivelles, d’o\u00f9 Coolblue peut pus facilement atteindre les consommateurs bruxellois et wallons. Ensemble, ce septi\u00e8me magasin et le nouveau d\u00e9p\u00f4t devraient cr\u00e9er au moins une centaine d’emplois en Belgique, promet le directeur.<\/p>\n

\u00a0<\/p>\n

Un milliard d\u2019euros en Allemagne<\/h2>\n

Coolblue n\u2019a pas divulgu\u00e9 de chiffres pr\u00e9cis pour l\u2019Allemagne, o\u00f9 les Rotterdamois n\u2019en sont encore qu\u2019\u00e0 leurs d\u00e9buts<\/a>. Mais les ambitions sont l\u00e0\u00a0: au moins un nouveau magasin sera inaugur\u00e9 cette ann\u00e9e (\u00e0 Essen, apr\u00e8s D\u00fcsseldorf<\/a>). L\u2019objectif est de d\u00e9passer le milliard d\u2019euros de chiffre d\u2019affaires en Allemagne d\u2019ici 2025.\u00a0<\/p>\n

\u00a0<\/p>\n

Aux Pays-Bas, Coolblue a ouvert trois magasins (Almere, Nijmegen et Rotterdam) et investi dans l\u2019automatisation et la durabilit\u00e9 de son entrep\u00f4t \u00e0 Tilburg. Les investissements pr\u00e9vus pour cette ann\u00e9e comprennent des ouvertures de magasins \u00e0 Den Bosch<\/a> et Groningue, une expansion du r\u00e9seau de livraisons \u00e0 v\u00e9lo et des \u00e9conomies de carbone gr\u00e2ce \u00e0 une nouvelle installation d\u2019emballage.\u00a0<\/p>\n

\u00a0<\/p>\n

Coolblue va \u00e9galement franchir de nouvelles \u00e9tapes sur le march\u00e9 n\u00e9erlandais de l\u2019\u00e9nergie<\/a> : fin 2021, Coolblue Energy comptait d\u00e9j\u00e0 plus de 64 000 clients \u2013 l\u2019objectif est fix\u00e9 \u00e0 100 000 pour la fin de l\u2019ann\u00e9e. En tant que fournisseur d\u2019\u00e9nergie, Coolblue propose \u00e0 ses clients de l\u2019\u00e9nergie provenant de ses plus de 32 000 panneaux solaires, d\u2019\u00e9oliennes et de gaz \u00ab\u00a0compens\u00e9 en CO2\u00a0\u00bb.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Coolblue a enregistr\u00e9 un chiffre d\u2019affaires record de 2,3\u00a0milliards d\u2019euros l\u2019an dernier.\u00a0Le fondateur Pieter Zwart pr\u00e9voit \u00e9galement de nombreux investissements\u00a0en 2022, entre autres en Belgique. Un nouveau entrep\u00f4t s’ouvre \u00e0 Nivelles. \u00a0 Nouveau d\u00e9pot \u00e0 Nivelles Coolblue ne s\u2019est pas content\u00e9 de d\u00e9passer pour la premi\u00e8re fois la barre des deux milliards. Le groupe a […]<\/p>\n","protected":false},"author":1,"featured_media":54143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nCoolblue reste ambitieux en Belgique, malgr\u00e9 la d\u00e9ception - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coolblue a enregistr\u00e9 un chiffre d\u2019affaires record de 2,3 milliards d\u2019euros l\u2019an dernier. 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