{"id":54419,"date":"2022-03-03T09:11:07","date_gmt":"2022-03-03T09:11:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-les-hausses-de-prix-doivent-rester-justes-2\/"},"modified":"2022-03-03T09:11:07","modified_gmt":"2022-03-03T09:11:07","slug":"aldi-les-hausses-de-prix-doivent-rester-justes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-les-hausses-de-prix-doivent-rester-justes-2\/","title":{"rendered":"Aldi : \u00ab Les hausses de prix doivent rester justes \u00bb"},"content":{"rendered":"<p>L&rsquo;augmentation des co\u00fbts dans la cha\u00eene d&rsquo;approvisionnement est sans pr\u00e9c\u00e9dent, confirme \u00e9galement <strong>Aldi<\/strong>. Toute demande d&rsquo;augmentation de tarifs est soumise \u00e0 un examen critique : \u00ab\u00a0Certains fabricants ont une vision trop r\u00e9ductrice.\u00a0\u00bb<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab Du jamais vu\u00a0\u00bb<\/h2>\n<p>\u00ab\u00a0Je dois avouer que je n\u2019avais jamais vu \u00e7a. Nous constatons des augmentations pour de nombreux facteurs, et avec des pourcentages \u00e9lev\u00e9s. C&rsquo;est r\u00e9ellement in\u00e9dit\u00a0\u00bb, d\u00e9clare Natalie Duthoy, directrice g\u00e9n\u00e9rale de la gestion des cat\u00e9gories chez Aldi Belgique. Toutefois, cela ne signifie pas pour autant que le discounter se pliera \u00e0 toutes les demandes d&rsquo;augmentation de tarifs.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Nous suivons de pr\u00e8s l&rsquo;\u00e9volution des co\u00fbts des mati\u00e8res premi\u00e8res, de l&rsquo;\u00e9nergie, des transports et de la main-d&rsquo;\u0153uvre. Si les augmentations de prix demand\u00e9es sont juste, nous sommes ouverts. Mais certains fournisseurs, y compris des marques de renom, profitent de la situation au d\u00e9triment du client. Ils ont parfois une vision trop r\u00e9ductrice. Nous ne pouvons pas l&rsquo;accepter : \u00e7a doit rester juste.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Honorer les contrats<\/h2>\n<p>\u00ab\u00a0Nous attendons de nos producteurs qu&rsquo;ils honorent les contrats d\u00e9j\u00e0 conclus\u00a0\u00bb, souligne Duthoy. \u00ab\u00a0Nous n&rsquo;allons pas rompre les contrats actuels, mais dans le cas de nouveaux accords, nous parlerons ouvertement. Nous n&rsquo;accordons des augmentations que lorsque cela est n\u00e9cessaire : nous n&rsquo;avons pas la marge suffisante pour absorber toutes les augmentations de co\u00fbts. Mais tous les produits ne sont pas concern\u00e9s, pour beaucoup d&rsquo;articles les augmentations ne sont pas encore \u00e0 l\u2019ordre du jour car les contrats sont toujours en cours.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Dans un entretien plus d\u00e9taill\u00e9 avec RetailDetail, Natalie Duthoy et la directrice marketing Isabel Henderick expliquent la nouvelle approche marketing du discounter en Belgique : avec le slogan \u00ab\u00a0Aldi, le choix malin\u00a0\u00bb, la cha\u00eene renforce son profil dans un paysage concurrentiel en mutation. Retrouvez l&rsquo;interview ici.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;augmentation des co\u00fbts dans la cha\u00eene d&rsquo;approvisionnement est sans pr\u00e9c\u00e9dent, confirme \u00e9galement Aldi. Toute demande d&rsquo;augmentation de tarifs est soumise \u00e0 un examen critique : \u00ab\u00a0Certains fabricants ont une vision trop r\u00e9ductrice.\u00a0\u00bb \u00a0 \u00ab Du jamais vu\u00a0\u00bb \u00ab\u00a0Je dois avouer que je n\u2019avais jamais vu \u00e7a. Nous constatons des augmentations pour de nombreux facteurs, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi : \u00ab Les hausses de prix doivent rester justes \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;augmentation des co\u00fbts dans les cha\u00eenes alimentaires est sans pr\u00e9c\u00e9dent, confirme \u00e9galement Aldi. \u00ab Certains fabricants ont une vision trop r\u00e9ductrice \u00bb, estime la cha\u00eene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-les-hausses-de-prix-doivent-rester-justes-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi : \u00ab Les hausses de prix doivent rester justes \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L&#039;augmentation des co\u00fbts dans les cha\u00eenes alimentaires est sans pr\u00e9c\u00e9dent, confirme \u00e9galement Aldi. \u00ab Certains fabricants ont une vision trop r\u00e9ductrice \u00bb, estime la cha\u00eene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-les-hausses-de-prix-doivent-rester-justes-2\/\" \/>\n<meta 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