{"id":54423,"date":"2022-03-03T08:35:36","date_gmt":"2022-03-03T08:35:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-ferme-toutes-ses-librairies\/"},"modified":"2022-03-03T08:35:36","modified_gmt":"2022-03-03T08:35:36","slug":"amazon-ferme-toutes-ses-librairies","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-ferme-toutes-ses-librairies\/","title":{"rendered":"Amazon ferme toutes ses librairies"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c9norme surprise dans le retail am\u00e9ricain\u00a0:\u00a0<strong>Amazon<\/strong>\u00a0jette l\u2019\u00e9ponge sur le march\u00e9 du livre physique. Les 68 Amazon Books, Amazon 4-Star et Pop-Up physiques ferment leurs portes. En mati\u00e8re de retail physique, Amazon a d\u00e9cid\u00e9 de se concentrer exclusivement sur l\u2019alimentation et la mode.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Disparition de trois enseignes<\/span><\/h2>\n<p><span style=\"background-color:white\">Amazon explore les possibilit\u00e9s de croissance dans le retail physique depuis un certain temps\u00a0: <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-envisage-l%E2%80%99ouverture-d%E2%80%99une-cha%C3%AEne-de-librairies\" target=\"_blank\" rel=\"noopener\">la premi\u00e8re de ses 24 librairies a ouvert \u00e0 Seattle en 2014<\/a>, l\u2019\u00e9tonnant concept 4-Star \u2013 qui ne vendait que des articles <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-%C3%A0-new-york\" target=\"_blank\" rel=\"noopener\">ayant re\u00e7u en moyenne plus de quatre \u00e9toiles (sur cinq)<\/a> dans les commentaires en ligne \u2013 a suivi en 2018. Amazon a \u00e9galement mis en place des boutiques pop-up avec un assortiment tournant dans des centres commerciaux indoor.\u00a0Mais <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/exclusive-amazon-close-all-its-physical-bookstores-4-star-shops-2022-03-02\/\" target=\"_blank\" rel=\"noopener\">tous ces points de vente vont d\u00e9sormais fermer<\/a>, rapporte Reuters. <\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019annonce ne signifie pas pour autant la fin des ambitions physiques d\u2019Amazon (pour le moment)\u00a0: la branche alimentaire (Whole Foods, Amazon Fresh, Amazon Go), en pleine expansion, ne cesse de gagner en importance et pourrait absorber une partie des employ\u00e9s concern\u00e9s. Les boutiques Amazon Style, qui permettent au g\u00e9ant de l\u2019e-commerce de humer l\u2019air du retail physique dans la mode, restent \u00e9galement ouvertes.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9norme surprise dans le retail am\u00e9ricain\u00a0:\u00a0Amazon\u00a0jette l\u2019\u00e9ponge sur le march\u00e9 du livre physique. Les 68 Amazon Books, Amazon 4-Star et Pop-Up physiques ferment leurs portes. En mati\u00e8re de retail physique, Amazon a d\u00e9cid\u00e9 de se concentrer exclusivement sur l\u2019alimentation et la mode. \u00a0 Disparition de trois enseignes Amazon explore les possibilit\u00e9s de croissance dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ferme toutes ses librairies - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon jette l\u2019\u00e9ponge sur le march\u00e9 du livre physique. 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