{"id":54435,"date":"2022-03-03T13:35:40","date_gmt":"2022-03-03T13:35:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-elargit-la-zone-de-livraison-des-commandes-en-ligne-2\/"},"modified":"2022-03-03T13:35:40","modified_gmt":"2022-03-03T13:35:40","slug":"delhaize-elargit-la-zone-de-livraison-des-commandes-en-ligne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-elargit-la-zone-de-livraison-des-commandes-en-ligne-2\/","title":{"rendered":"Delhaize \u00e9largit la zone de livraison des commandes en ligne"},"content":{"rendered":"<p>Avec l&rsquo;ouverture d&rsquo;un nouveau centre de distribution r\u00e9gional \u00e0 Li\u00e8ge, <strong>Delhaize<\/strong> peut d\u00e9sormais assurer la livraison des courses au domicile de 97 % des Belges. Le d\u00e9taillant se d\u00e9clare ainsi leader du march\u00e9 des livraisons \u00e0 domicile.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Pr\u00e9curseur en mati\u00e8re de livraison<\/h2>\n<p>Delhaize pr\u00e9pare les commandes pour les livraisons ou les retraits en magasin dans un centre de distribution sp\u00e9cial pour le e-commerce \u00e0 Puurs. De l\u00e0, les commandes partent durant la nuit vers deux hubs r\u00e9gionaux, \u00e0 Bruxelles (Drogenbos) et \u00e0 Gand, pour approvisionner les clients dans et autour de ces deux villes. Le d\u00e9taillant \u00e9vite ainsi la circulation dense pendant la journ\u00e9e. Aujourd&rsquo;hui, le d\u00e9taillant ouvre un troisi\u00e8me centre, \u00e0 Li\u00e8ge. Cela permet \u00e0 Delhaize de livrer les commandes \u00e0 97 % de la population.<\/p>\n<p>\u00a0<\/p>\n<p>La cha\u00eene de supermarch\u00e9s affirme \u00eatre d\u00e9sormais le leader dans la livraison de courses, tant sur le plan de la zone de livraison que du nombre de livraisons \u00e0 domicile. Delhaize effectue des livraisons \u00e0 domicile depuis 1989 avec caddyhome.be, o\u00f9 les commandes pouvaient \u00eatre pass\u00e9es par t\u00e9l\u00e9phone. En 2001, la boutique en ligne de vins wineworld.com a \u00e9t\u00e9 ajout\u00e9e. Aujourd&rsquo;hui, plus de 14 000 r\u00e9f\u00e9rences sont disponibles sur delhaize.be ou sur l&rsquo;application MyDelhaize, au m\u00eame prix que dans les supermarch\u00e9s Delhaize.<\/p>\n<p>\u00a0<\/p>\n<h2>Une campagne ludique<\/h2>\n<p>Selon Delhaize, la crise du coronavirus a entra\u00een\u00e9 une forte croissance des livraisons \u00e0 domicile, avec une augmentation moyenne de 30 % ces derni\u00e8res ann\u00e9es. Cependant, le retrait des commandes pass\u00e9es en ligne dans les magasins Delhaize a progress\u00e9 beaucoup plus lentement. Le public est plus large et le panier d&rsquo;achat a chang\u00e9 : avant le coronavirus, les clients utilisaient principalement le commerce \u00e9lectronique pour r\u00e9approvisionner leur stock de produits courants, soit les boissons, les produits non alimentaires et les produits d&rsquo;\u00e9picerie. Depuis ces deux derni\u00e8res ann\u00e9es, les clients sont plus enclins \u00e0 commander des produits frais en ligne et \u00e0 se les faire livrer.<\/p>\n<p>\u00a0<\/p>\n<p>Pour faire conna\u00eetre son service de livraison et l\u2019\u00e9tendue de la zone de livraison, Delhaize lance une campagne ludique \u00e0 Li\u00e8ge, Louvain, Bruxelles, Anvers et Gand, avec comme slogan \u00ab\u00a0Nous livrons vraiment partout.\u00a0\u00bb Les consommateurs seront ainsi ravis d\u2019apprendre qu\u2019ils peuvent faire livrer du saumon rue des Bouchers \u00e0 Bruxelles, mais \u00e9galement des pr\u00e9servatifs rue des Quatorze-Verges \u00e0 Li\u00e8ge ou des lames de rasoir dans la Stoppelstraat \u00e0 Gand, entre autres. C\u2019est l&rsquo;agence TBWA qui a imagin\u00e9 la campagne.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;ouverture d&rsquo;un nouveau centre de distribution r\u00e9gional \u00e0 Li\u00e8ge, Delhaize peut d\u00e9sormais assurer la livraison des courses au domicile de 97 % des Belges. Le d\u00e9taillant se d\u00e9clare ainsi leader du march\u00e9 des livraisons \u00e0 domicile. \u00a0 Pr\u00e9curseur en mati\u00e8re de livraison Delhaize pr\u00e9pare les commandes pour les livraisons ou les retraits en magasin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize \u00e9largit la zone de livraison des commandes en ligne - RetailDetail BE<\/title>\n<meta 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