{"id":54466,"date":"2022-03-04T10:51:36","date_gmt":"2022-03-04T10:51:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-devance-aldi-en-estonie\/"},"modified":"2022-03-04T10:51:36","modified_gmt":"2022-03-04T10:51:36","slug":"lidl-devance-aldi-en-estonie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-devance-aldi-en-estonie\/","title":{"rendered":"Lidl devance Aldi en Estonie"},"content":{"rendered":"<p><strong>Lidl <\/strong>a ouvert ses premiers magasins en Estonie. La cha\u00eene allemande de magasins discount est d\u00e9sormais pr\u00e9sente dans tous les \u00c9tats baltes, m\u00eame si son entr\u00e9e n&rsquo;a pas \u00e9t\u00e9 un long fleuve tranquille.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Implantation r\u00e9ussie dans les pays baltes<\/h2>\n<p>Jeudi, Lidl a ouvert les portes de pas moins de huit magasins en Estonie. Les magasins se trouvent dans la capitale Tallinn et dans trois autres villes estoniennes, o\u00f9 ils ont \u00e9t\u00e9 accueillis d\u00e8s le jour de l\u2019ouverture par des files d&rsquo;attente de visiteurs curieux. C\u2019est ce que rapporte le journal allemande Zeit. Au total, l&rsquo;Estonie est le 31e pays o\u00f9 Lidl est implant\u00e9.<\/p>\n<p>\nLidl est d\u00e9sormais pr\u00e9sent <a href=\"https:\/\/www.zeit.de\/news\/2022-03\/03\/lidl-eroeffnet-erste-filialen-in-estland\" target=\"_blank\" rel=\"noopener\">dans les trois \u00c9tats baltes<\/a>. Le discounter a commenc\u00e9 par ouvrir des magasins en Lituanie en 2016, puis en Lettonie en octobre 2020. L\u2019implantation en Estonie \u00e9tait \u00e9galement en pr\u00e9paration depuis plusieurs ann\u00e9es. Le propri\u00e9taire <strong>Schwarz Group<\/strong> a inject\u00e9 80 millions d&rsquo;euros dans ce lancement, qui devrait cr\u00e9er plus de 1 000 nouveaux emplois dans ce pays de 1,2 million d&rsquo;habitants.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Pays sans Aldi<\/h2>\n<p>Pour Lidl, les \u00c9tats baltes constituent un march\u00e9 int\u00e9ressant car son concurrent Aldi n&rsquo;y est pas encore pr\u00e9sent. En Lettonie et en Lituanie, l&rsquo;arriv\u00e9e de la cha\u00eene aurait eu un impact majeur et mis sous pression les acteurs traditionnels de la grande distribution.\u00a0<\/p>\n<p>\nCependant, une pr\u00e9c\u00e9dente tentative il y a une quinzaine d&rsquo;ann\u00e9es avait lamentablement \u00e9chou\u00e9. Lidl avait d\u00e9j\u00e0 achet\u00e9 plusieurs propri\u00e9t\u00e9s, embauch\u00e9 du personnel et pr\u00e9sent\u00e9 des plans concrets mais, en 2006, le groupe allemand a fait machine arri\u00e8re. Toutes les propri\u00e9t\u00e9s ont \u00e9t\u00e9 revendues, et les employ\u00e9s licenci\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl a ouvert ses premiers magasins en Estonie. La cha\u00eene allemande de magasins discount est d\u00e9sormais pr\u00e9sente dans tous les \u00c9tats baltes, m\u00eame si son entr\u00e9e n&rsquo;a pas \u00e9t\u00e9 un long fleuve tranquille. \u00a0 Implantation r\u00e9ussie dans les pays baltes Jeudi, Lidl a ouvert les portes de pas moins de huit magasins en Estonie. Les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl devance Aldi en Estonie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl a ouvert ses premiers magasins en Estonie. 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La cha\u00eene allemande de magasins discount est d\u00e9sormais pr\u00e9sente dans tous les \u00c9tats baltes, m\u00eame si son implantation n&#039;a pas \u00e9t\u00e9 un long fleuve tranquille.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-devance-aldi-en-estonie\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-04T10:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1708222249.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Lidl devance Aldi en Estonie\",\"datePublished\":\"2022-03-04T10:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/\"},\"wordCount\":299,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1708222249.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/\",\"name\":\"Lidl devance Aldi en Estonie - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/lidl-devance-aldi-en-estonie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1708222249.jpg\",\"datePublished\":\"2022-03-04T10:51:36+00:00\",\"description\":\"Lidl a ouvert ses premiers magasins en Estonie. 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