{"id":54521,"date":"2022-03-08T15:55:57","date_gmt":"2022-03-08T15:55:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/miele-ouvre-ses-premiers-miele-points-en-belgique-2\/"},"modified":"2022-03-08T15:55:57","modified_gmt":"2022-03-08T15:55:57","slug":"miele-ouvre-ses-premiers-miele-points-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/miele-ouvre-ses-premiers-miele-points-en-belgique-2\/","title":{"rendered":"Miele ouvre ses premiers \u00ab Miele Points \u00bb en Belgique"},"content":{"rendered":"<p><strong>Miele<\/strong> lance un nouveau concept de magasin en Belgique\u00a0: un Miele Point a ouvert ses portes dans la Hopland, la rue d\u2019Anvers connue pour ses boutiques de luxes. Les clients pourront y d\u00e9couvrir et essayer les diff\u00e9rents produits de la gamme. L\u2019ouverture d\u2019un deuxi\u00e8me Miele Point est pr\u00e9vue \u00e0 Hasselt ce printemps.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Ateliers et d\u00e9monstrations<\/h2>\n<p>Le premier Point Miele belge a \u00e9t\u00e9 inaugur\u00e9 dans la Hopland \u00e0 Anvers. Le fabricant d\u2019appareils de cuisine et d\u2019\u00e9lectrom\u00e9nager y a ouvert une boutique premium compacte o\u00f9 les consommateurs pourront d\u00e9couvrir sa gamme. Ils pourront m\u00eame mettre la main \u00e0 la p\u00e2te, avec des ateliers et des s\u00e9ances de d\u00e9monstration hebdomadaires. La boutique ne s\u2019\u00e9tend que sur 150 m\u00e8tres carr\u00e9s r\u00e9partis sur deux \u00e9tages, mais se concentre sur l\u2019exp\u00e9rience. La marque souligne ainsi que certains ateliers seront anim\u00e9s par le chef Seppe Nobels, ambassadeur de la marque.<\/p>\n<p>\u00a0<\/p>\n<p>Ce n\u2019est pas la premi\u00e8re fois que Miele ouvre des points de vente. La marque d\u2019\u00e9lectrom\u00e9nager dispose d\u00e9j\u00e0 de grands magasins phares, baptis\u00e9s \u00ab\u00a0Miele Experience Centers\u00a0\u00bb, \u00e0 Bruxelles et \u00e0 Mollem.\u00a0Il existe \u00e9galement trois Miele Centers \u00e0 Evergem, Kasterlee et Rumst. Ces \u00e9tablissements sont cependant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/miele-%C3%A9tend-son-r%C3%A9seau-de-magasins\" target=\"_blank\" rel=\"noopener\">g\u00e9r\u00e9s par des entrepreneurs ind\u00e9pendants<\/a>. Les Miele Points sont des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/pourquoi-miele-ouvre-des-%E2%80%98experience-stores%E2%80%99\" target=\"_blank\" rel=\"noopener\">show-rooms plus compacts pour les centres-villes<\/a>.<\/p>\n<p>\nCar Miele veut d\u00e9sormais se concentrer sur les centres-villes, a d\u00e9clar\u00e9 le fabricant de lave-vaisselle lui-m\u00eame. La marque allemande veut se rapprocher de ses clients au sens propre et annonce l\u2019ouverture de deux nouveaux Miele Points par an. Un deuxi\u00e8me flagship-store suivra \u00e0 Hasselt en mai.<\/p>\n<p>\u00a0<\/p>\n<h2>Strat\u00e9gie multicanal<\/h2>\n<p>Ces flagship-stores constituent une nouvelle formule dans la strat\u00e9gie omnicanale, explique Raffaella Berardo, Managing Director pour la Belgique et le Luxembourg\u00a0: \u00ab\u00a0Nous voulons offrir le meilleur service possible aux clients citadins et leur permettre de s\u2019immerger plus facilement dans notre univers Miele. Bien que nous ayons beaucoup d\u00e9velopp\u00e9 nos ventes en ligne ces derni\u00e8res ann\u00e9es, nous constatons qu\u2019il n\u2019est pas toujours possible d\u2019appr\u00e9cier pleinement la qualit\u00e9, la durabilit\u00e9 et la facilit\u00e9 d\u2019utilisation de nos appareils haut de gamme sur Internet. C\u2019est pourquoi nous avons d\u00e9cid\u00e9 d\u2019investir dans ces moments de connexion.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Il y a quelques semaines, Miele a \u00e9galement proc\u00e9d\u00e9 \u00e0 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/miele-verwerft-belgische-stofzakkenfabrikant-eurofilters\" target=\"_blank\" rel=\"noopener\">une acquisition sur le march\u00e9 belge<\/a>. Le groupe a rachet\u00e9 toutes les parts de l\u2019entreprise familiale <strong>Eurofilters <\/strong>\u00e0 Pelt, qui produit depuis des ann\u00e9es une grande partie des sacs d\u2019aspirateur Miele. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miele lance un nouveau concept de magasin en Belgique\u00a0: un Miele Point a ouvert ses portes dans la Hopland, la rue d\u2019Anvers connue pour ses boutiques de luxes. Les clients pourront y d\u00e9couvrir et essayer les diff\u00e9rents produits de la gamme. L\u2019ouverture d\u2019un deuxi\u00e8me Miele Point est pr\u00e9vue \u00e0 Hasselt ce printemps. \u00a0 Ateliers et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miele ouvre ses premiers \u00ab Miele Points \u00bb en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miele lance un nouveau concept de magasin en Belgique : un Point Miele a ouvert ses portes \u00e0 Anvers, o\u00f9 les clients peuvent essayer les produits. 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