{"id":54565,"date":"2022-03-10T13:30:20","date_gmt":"2022-03-10T13:30:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/gorillas-rachete-frichti-et-sassocie-a-just-eat\/"},"modified":"2022-03-10T13:30:20","modified_gmt":"2022-03-10T13:30:20","slug":"gorillas-rachete-frichti-et-sassocie-a-just-eat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/gorillas-rachete-frichti-et-sassocie-a-just-eat\/","title":{"rendered":"Gorillas rach\u00e8te Frichti et s\u2019associe \u00e0 Just Eat"},"content":{"rendered":"<p><strong>Gorillas<\/strong> resserre son emprise sur le march\u00e9 europ\u00e9en de la livraison express. La soci\u00e9t\u00e9 berlinoise rach\u00e8te son concurrent fran\u00e7ais <strong>Frichti<\/strong> et scelle une curieuse alliance avec <strong>Just Eat<\/strong> en Espagne.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Un concurrent de moins<\/h2>\n<p>Gorillas et Frichti sont en concurrence sur les march\u00e9s fran\u00e7ais et belge depuis un certain temps\u00a0: les deux soci\u00e9t\u00e9s de livraison express op\u00e8rent ensemble dans des villes comme Bruxelles, Paris, Lille et Bordeaux. Mais Gorillas a d\u00e9cid\u00e9 de mettre un terme \u00e0 la lutte\u00a0: la start-up allemande rach\u00e8te Frichti.<\/p>\n<p>\u00a0<\/p>\n<p>Les <a href=\"https:\/\/www.internetworld.de\/digitaler-handel\/same-day-delivery\/gorillas-uebernimmt-franzoesischen-konkurrenten-frichti-2748109.html\" target=\"_blank\" rel=\"noopener\">deux parties sont parvenues \u00e0 un accord<\/a> apr\u00e8s un mois et demi de n\u00e9gociations, rapporte Internetworld. Le montant de la transaction n\u2019a pas \u00e9t\u00e9 divulgu\u00e9. Frichti continuera \u00e0 op\u00e9rer sous sa propre marque en France et en Belgique. Rien ne changera par cons\u00e9quent pour les consommateurs dans un premier temps.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019op\u00e9ration permet \u00e0 Gorillas d\u2019acc\u00e9der \u00e0 une nouvelle gamme de produits et \u00e0 du savoir-faire. Frichti s\u2019\u00e9tait initialement sp\u00e9cialis\u00e9e dans la livraison de plats cuisin\u00e9s et \u2013 contrairement \u00e0 de nombreux concurrents \u2013 serait rentable. Gorillas ne propose pas de marques de distributeur ou de plats cuisin\u00e9s actuellement. Avec l\u2019aide de Frichti, l\u2019entreprise de livraison express veut maintenant \u00e9tudier les possibilit\u00e9s d\u2019\u00e9tendre ses activit\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<h2>Commandez chez Just Eat, Gorillas livre<\/h2>\n<p>Sur le march\u00e9 espagnol, Gorillas a conclu un partenariat particulier\u00a0: les Allemands se sont associ\u00e9s \u00e0 la soci\u00e9t\u00e9 de livraison de repas Just Eat. La division espagnole de Just Eat Takeaway fera appel aux livreurs de Gorillas pour livrer des produits alimentaires \u00e0 domicile \u00e0 partir des quatorze \u00ab\u00a0dark stores\u00a0\u00bb (actuellement) de la soci\u00e9t\u00e9 de livraison rapide \u00e0 Alicante, Barcelone, Madrid et Valence. Just Eat fait ainsi ses premiers pas dans les courses en ligne.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0En travaillant avec diff\u00e9rents partenaires, Just Eat Spain offre aux consommateurs la possibilit\u00e9 d\u2019acheter une large gamme de produits frais et d\u2019articles d\u2019hygi\u00e8ne et de nettoyage, un <a href=\"https:\/\/www.justeattakeaway.com\/newsroom\/en-WW\/211872-just-eat-spain-launches-its-grocery-convenience-business-with-gorillas-municipal-markets-and-small-businesses\" target=\"_blank\" rel=\"noopener\">service de plus en plus demand\u00e9<\/a> par les Espagnols\u00a0\u00bb, explique le livreur. Les utilisateurs peuvent simplement commander leurs courses sur la plateforme Just Eat, mais c\u2019est Gorillas qui se charge de la livraison. Il s\u2019agit d\u2019un cas \u00e9vident de \u00ab\u00a0coop\u00e9tition\u00a0\u00bb, terme qui d\u00e9signe les collaborations de plus en plus nombreuses entre concurrents, sur le devant de la sc\u00e8ne ou en coulisse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gorillas resserre son emprise sur le march\u00e9 europ\u00e9en de la livraison express. La soci\u00e9t\u00e9 berlinoise rach\u00e8te son concurrent fran\u00e7ais Frichti et scelle une curieuse alliance avec Just Eat en Espagne.\u00a0 \u00a0 Un concurrent de moins Gorillas et Frichti sont en concurrence sur les march\u00e9s fran\u00e7ais et belge depuis un certain temps\u00a0: les deux soci\u00e9t\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gorillas 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