{"id":54587,"date":"2022-03-11T11:56:57","date_gmt":"2022-03-11T11:56:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/beter-bed-sest-montre-sous-son-meilleur-jour-en-2021\/"},"modified":"2022-03-11T11:56:57","modified_gmt":"2022-03-11T11:56:57","slug":"beter-bed-sest-montre-sous-son-meilleur-jour-en-2021","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/beter-bed-sest-montre-sous-son-meilleur-jour-en-2021\/","title":{"rendered":"Beter Bed s\u2019est montr\u00e9 sous son meilleur jour en 2021"},"content":{"rendered":"<p><strong>Beter Bed<\/strong> est en forme apr\u00e8s une ann\u00e9e 2021 r\u00e9ussie : la nouvelle strat\u00e9gie du vendeur de matelas fait mouche, si bien que le d\u00e9taillant reprend tous ses magasins en main et se concentre davantage sur le commerce \u00e9lectronique.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Sur la bonne voie avec la nouvelle strat\u00e9gie<\/h2>\n<p>Beter Bed s&rsquo;est montr\u00e9 sous son meilleur jour durant la deuxi\u00e8me ann\u00e9e de pand\u00e9mie, estime le PDG, John Kruijssen. Malgr\u00e9 un confinement sur le march\u00e9 hollandais, son chiffre d&rsquo;affaires a augment\u00e9 de 5,3\u00a0% sur base comparable l&rsquo;ann\u00e9e derni\u00e8re, passant \u00e0 214,2 millions d&rsquo;euros. La croissance en ligne a m\u00eame atteint 56 % : le commerce \u00e9lectronique repr\u00e9sente d\u00e9sormais pr\u00e8s d&rsquo;un quart (23,4 %) des ventes.<\/p>\n<p>\u00a0<\/p>\n<p>Le b\u00e9n\u00e9fice net est pass\u00e9 de 7,9 millions d\u2019euros \u00e0 13,9 millions d\u2019euros. Une somme que le vendeur de lits va maintenant r\u00e9investir. D&rsquo;ici \u00e0 2025, les ventes en ligne devraient repr\u00e9senter au moins 25 % du total des ventes \u00e0 en croire la nouvelle strat\u00e9gie lanc\u00e9e par l&rsquo;entreprise en mai dernier. Beter Bed compte pour ce faire sur une \u00e9quipe sp\u00e9cialis\u00e9e dans le num\u00e9rique, mais le d\u00e9taillant mise en m\u00eame temps sur un nouveau <em>look &amp; feel<\/em> pour tous ses magasins physiques et veut d\u00e9velopper davantage le nouveau concept de location Leazzzy.<\/p>\n<p>\u00a0<\/p>\n<h2>Ann\u00e9e de grands d\u00e9veloppements<\/h2>\n<p>\u00ab\u00a0Le d\u00e9blocage de notre potentiel en ligne a \u00e9t\u00e9 le moteur de plusieurs grands d\u00e9veloppements\u00a0\u00bb, estime le PDG. En 2021, Beter Bed a test\u00e9 <a href=\"\" target=\"_blank\" rel=\"noopener\">un nouveau concept de magasin ax\u00e9 sur l\u2019exp\u00e9rience \u00e0 Groningue<\/a> qui, selon Kruijssen, a \u00e9t\u00e9 tr\u00e8s bien accueilli, tant sur le plan du nombre de visiteurs et de la conversion moyenne que de la valeur de transaction. Par cons\u00e9quent, l&rsquo;ensemble du r\u00e9seau de magasins fera peau neuve. Leazzzy a \u00e9galement \u00e9t\u00e9 lanc\u00e9 l&rsquo;ann\u00e9e derni\u00e8re et se r\u00e9v\u00e8le prometteur : il comptera cette ann\u00e9e non seulement de nouveaux produits mais aussi de nouveaux services, sous la devise Sleep-as-a-Service.<\/p>\n<p>\u00a0<\/p>\n<p>Pour cette ann\u00e9e, le groupe de matelas pr\u00e9voit des stocks tampons et une gestion stricte des co\u00fbts, car il faudra un certain temps avant que les perturbations actuelles de la cha\u00eene d&rsquo;approvisionnement se normalisent. En plus de toujours ressentir les r\u00e9percussions de la pand\u00e9mie de coronavirus (p\u00e9nurie de personnel et hausse des prix des mati\u00e8res premi\u00e8res), Beter Bed suit \u00e9galement de pr\u00e8s la situation en Ukraine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beter Bed est en forme apr\u00e8s une ann\u00e9e 2021 r\u00e9ussie : la nouvelle strat\u00e9gie du vendeur de matelas fait mouche, si bien que le d\u00e9taillant reprend tous ses magasins en main et se concentre davantage sur le commerce \u00e9lectronique. \u00a0 Sur la bonne voie avec la nouvelle strat\u00e9gie Beter Bed s&rsquo;est montr\u00e9 sous son meilleur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed s\u2019est montr\u00e9 sous son meilleur jour en 2021 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Beter Bed est en forme apr\u00e8s une ann\u00e9e 2021 r\u00e9ussie La nouvelle strat\u00e9gie du vendeur de matelas fait mouche, si bien que le d\u00e9taillant reprend tous ses magasins en main et se 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