{"id":54603,"date":"2022-03-11T14:30:36","date_gmt":"2022-03-11T14:30:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-deploie-scan-go-dans-tous-ses-magasins-belges-2\/"},"modified":"2022-03-11T14:30:36","modified_gmt":"2022-03-11T14:30:36","slug":"ikea-deploie-scan-go-dans-tous-ses-magasins-belges-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-deploie-scan-go-dans-tous-ses-magasins-belges-2\/","title":{"rendered":"Ikea d\u00e9ploie Scan &amp; Go dans tous ses magasins belges"},"content":{"rendered":"<p>Chez <strong>Ikea<\/strong>, les clients peuvent d\u00e9sormais scanner leurs achats avec leur smartphone, puis payer en une seule \u00e9tape \u00e0 des caisses sp\u00e9ciales. Apr\u00e8s un test r\u00e9ussi \u00e0 Hasselt, c\u2019est au tour des autres magasins belges d\u2019\u00eatre \u00e9quip\u00e9s de ce syst\u00e8me.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<p><strong>R\u00e9duire les files aux caisses<\/strong><\/p>\n<p>Chez Ikea aussi, les exp\u00e9riences physique et num\u00e9rique se rapprochent\u00a0: la cha\u00eene d\u2019ameublement se targue d\u2019\u00eatre la premi\u00e8re enseigne non-food \u00e0 proposer \u00e0 ses clients la possibilit\u00e9 de scanner les produits avec leur smartphone pendant leurs achats. Scan &amp; Go a \u00e9t\u00e9 mis en service dans l\u2019Ikea de Hasselt \u00e0 titre de projet pilote fin 2021. Tous les autres magasins belges suivront avant l\u2019\u00e9t\u00e9\u00a0: Zaventem en mars, Mons et Wilrijk en mai, Gand, Anderlecht, Arlon et Li\u00e8ge en juin.<\/p>\n<p>\u00a0<\/p>\n<p>Nous avons visit\u00e9 le magasin de Hasselt pour observer le fonctionnement du syst\u00e8me et sonder Ikea sur ses intentions. \u00ab\u00a0Le premier avantage pour les clients est qu\u2019ils n\u2019ont plus \u00e0 faire la file. Ceux qui utilisent Scan &amp; Go peuvent se rendre \u00e0 des caisses s\u00e9par\u00e9es. Autre avantage\u00a0: vous pouvez garder un \u0153il sur votre budget pendant vos achats. Enfin, vous pouvez payer sans devoir transborder vos articles\u00a0\u00bb, explique Wesley Lepez, chef de projet. Pour les employ\u00e9s d\u2019Ikea, l\u2019application permet de gagner en efficacit\u00e9\u00a0: \u00ab\u00a0Nous sommes moins stress\u00e9s, car les files d\u2019attente aux caisses sont plus courtes. Nous pouvons \u00e9galement consacrer plus de temps \u00e0 des interactions positives avec les clients\u00a0\u00bb, explique Leen Derks, caissi\u00e8re, visiblement satisfaite de cette innovation.<\/p>\n<p>\u00a0<\/p>\n<p><strong>R\u00e9actions positives<\/strong><\/p>\n<p>Ikea souhaite encourager le plus grand nombre \u00e0 t\u00e9l\u00e9charger l\u2019application et \u00e0 utiliser Scan &amp; Go. Des promoteurs s\u2019adressent aux clients \u00e0 l\u2019entr\u00e9e. Les employ\u00e9s du magasin portent un badge avec un code QR qui conduit directement \u00e0 l\u2019application sur Apple Store ou Play Store. Ce code est \u00e9galement affich\u00e9 sur les caddies. Des pancartes dans le magasin soulignent les avantages du syst\u00e8me. Ikea mise sur la convivialit\u00e9\u00a0: il n\u2019est pas n\u00e9cessaire de s\u2019inscrire comme membre de l\u2019Ikea Family pour utiliser l\u2019application. Incitant suppl\u00e9mentaire, les clients qui utilisent Scan &amp; Go pour la premi\u00e8re fois se voient offrir un sac Ikea bleu \u00e0 la caisse.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019application Ikea a d\u00e9j\u00e0 \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 465\u00a0000 fois et est utilis\u00e9e par environ 10% des clients du magasin de Hasselt l\u2019utilisent. \u00ab\u00a0La premi\u00e8re fois, cela prend un peu de temps, mais une fois familiaris\u00e9s avec le syst\u00e8me, les clients l\u2019utilisent \u00e0 nouveau avec enthousiasme \u00e0 leur visite suivante.\u00a0\u00bb Les r\u00e9actions sont tr\u00e8s positives\u00a0: l\u2019application Ikea recueille une note moyenne de 4,58\/5 sur Android et de 4,74\/5 sur iOS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Ikea, les clients peuvent d\u00e9sormais scanner leurs achats avec leur smartphone, puis payer en une seule \u00e9tape \u00e0 des caisses sp\u00e9ciales. Apr\u00e8s un test r\u00e9ussi \u00e0 Hasselt, c\u2019est au tour des autres magasins belges d\u2019\u00eatre \u00e9quip\u00e9s de ce syst\u00e8me. \u00a0 R\u00e9duire les files aux caisses Chez Ikea aussi, les exp\u00e9riences physique et num\u00e9rique se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea d\u00e9ploie Scan &amp; Go dans tous ses magasins belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Ikea, les clients peuvent d\u00e9sormais scanner leurs achats avec leur smartphone, puis payer en une seule \u00e9tape \u00e0 des caisses sp\u00e9ciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-deploie-scan-go-dans-tous-ses-magasins-belges-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea d\u00e9ploie Scan &amp; 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