{"id":54642,"date":"2022-03-15T13:36:54","date_gmt":"2022-03-15T13:36:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-albert-heijn-limitent-les-augmentations-de-prix-2\/"},"modified":"2022-03-15T13:36:54","modified_gmt":"2022-03-15T13:36:54","slug":"colruyt-et-albert-heijn-limitent-les-augmentations-de-prix-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-albert-heijn-limitent-les-augmentations-de-prix-2\/","title":{"rendered":"Colruyt et Albert Heijn limitent les augmentations de prix"},"content":{"rendered":"<p>Malgr\u00e9 une augmentation g\u00e9n\u00e9rale des co\u00fbts des mati\u00e8res premi\u00e8res et de l&rsquo;\u00e9nergie, le niveau des prix chez <strong>Colruyt<\/strong> et <strong>Albert Heijn<\/strong> reste nettement inf\u00e9rieur \u00e0 la moyenne du march\u00e9. En revanche, d&rsquo;autres cha\u00eenes de supermarch\u00e9s augmentent leurs prix.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>L&rsquo;\u00e9cart se creuse<\/h2>\n<p>On s&rsquo;attendait \u00e0 ce que les prix de vente des produits alimentaires augmentent consid\u00e9rablement dans les supermarch\u00e9s au d\u00e9but de cette ann\u00e9e : presque tous les fabricants ont \u00e9t\u00e9 contraints d\u2019imposer des prix plus \u00e9lev\u00e9s \u00e0 leurs clients en raison de la hausse des co\u00fbts de l&rsquo;\u00e9nergie, du transport, des salaires et des mati\u00e8res premi\u00e8res. Cependant, <a href=\"https:\/\/www.standaard.be\/cnt\/DMF20220314_98020393\">les supermarch\u00e9s ne r\u00e9percutent pas uniform\u00e9ment ces hausses de prix<\/a> sur les consommateurs, r\u00e9v\u00e8le une nouvelle enqu\u00eate sur les prix r\u00e9alis\u00e9e par Daltix et rapport\u00e9e par De Standaard et Het Nieuwsblad.<\/p>\n<p>\u00a0<\/p>\n<p>Le leader du march\u00e9, Colruyt, et son concurrent, Albert Heijn, semblent se livrer une guerre des prix particuli\u00e8rement f\u00e9roce : au cours des trois derniers mois, les deux cha\u00eenes ont \u00e9t\u00e9 nettement moins ch\u00e8res que leurs plus proches concurrents. Un \u00e9cart qui continuer de se creuser : en un an, les prix des marques de distributeur et des produits de marque ont enregistr\u00e9 une augmentation de 4 % chez <strong>Delhaize<\/strong> et <strong>Carrefour<\/strong>, mais de seulement 2 % chez Colruyt et Albert Heijn.<\/p>\n<p>\u00a0<\/p>\n<h2>Prix plus \u00e9lev\u00e9s en Wallonie<\/h2>\n<p>\u00c0 souligner : l&rsquo;inflation frappe plus fort en Wallonie, o\u00f9 Colruyt ne doit pas r\u00e9pondre aux prix bas et aux grosses promotions d&rsquo;Albert Heijn. <strong>Lidl<\/strong> est \u00e9galement 2,5 % moins cher en Flandre qu&rsquo;en Wallonie. En outre, les prix de vente des produits de marque augmentent davantage que ceux des marques priv\u00e9es. Les marques fortes sont d\u00e9sormais mieux positionn\u00e9es pour fixer les prix.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;analyse montre qu&rsquo;Albert Heijn s&rsquo;attaque \u00e0 la position du prix le plus bas de Colruyt avec un nombre limit\u00e9 d&rsquo;articles \u00e0 bas prix. Pour d&rsquo;autres produits, en revanche, la cha\u00eene est plus ch\u00e8re. Globalement, Colruyt reste donc 8 \u00e0 9 % moins cher. Il convient \u00e9galement de souligner que la comparaison des prix ne tient pas compte des r\u00e9ductions de prix personnalis\u00e9es, comme celles que Delhaize accorde aux clients poss\u00e9dant un compte SuperPlus.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 une augmentation g\u00e9n\u00e9rale des co\u00fbts des mati\u00e8res premi\u00e8res et de l&rsquo;\u00e9nergie, le niveau des prix chez Colruyt et Albert Heijn reste nettement inf\u00e9rieur \u00e0 la moyenne du march\u00e9. En revanche, d&rsquo;autres cha\u00eenes de supermarch\u00e9s augmentent leurs prix. \u00a0 L&rsquo;\u00e9cart se creuse On s&rsquo;attendait \u00e0 ce que les prix de vente des produits alimentaires augmentent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt et Albert Heijn limitent les augmentations de prix - RetailDetail BE<\/title>\n<meta name=\"description\" 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