{"id":54764,"date":"2022-03-23T14:07:16","date_gmt":"2022-03-23T14:07:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-plateforme-deals-colruyt-fete-son-premier-anniversaire\/"},"modified":"2022-03-23T14:07:16","modified_gmt":"2022-03-23T14:07:16","slug":"la-plateforme-deals-colruyt-fete-son-premier-anniversaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-plateforme-deals-colruyt-fete-son-premier-anniversaire\/","title":{"rendered":"La plateforme Deals\u2009! (Colruyt) f\u00eate son premier anniversaire"},"content":{"rendered":"<p>Il y a un an, <strong>Colruyt Group<\/strong> lan\u00e7ait sa boutique en ligne de bonnes affaires <strong>Deals\u2009!<\/strong>, une plateforme qui propose des produits near-food assortis de remises importantes. Du genre\u00a0: 84 rouleaux de papier toilette avec une r\u00e9duction de 58%. Elle attire un nombre croissant de chasseurs de promotions.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>R\u00e9ponse sur Amazon et Bol.com<\/h2>\n<p>Deals\u2009!, la plateforme d\u2019achat du Colruyt Group mise sur pied <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-r%C3%A9pond-%C3%A0-bolcom-et-amazon-avec-des-promotions-en-ligne-pour-des-achats-en-grande\">en r\u00e9ponse \u00e0 la concurrence croissante des acteurs en ligne \u00e9trangers<\/a>, voyait le jour il y a exactement un an. La part du near-food (dentifrice, papier hygi\u00e9nique, d\u00e9tergents, etc.) dans les supermarch\u00e9s traditionnels souffre en effet des offres en vrac et autres ventes flash propos\u00e9es sur les sites \u00e9trangers. Pensez aux Prime Days d\u2019<strong>Amazon<\/strong>, aux jours de prix folie chez <strong>bol.com<\/strong>, etc.<\/p>\n<p>\n\u00ab\u00a0Les consommateurs se tournent de plus en plus vers ces nouveaux modes de vente\u00a0\u00bb, explique Jean-Charles Verhaeghe, chef de projet. Deals\u2009! est donc la r\u00e9ponse du retail \u00e0 ce concept d\u2019opportunit\u00e9\u00a0: \u00ab\u00a0De tr\u00e8s gros volumes, mais \u00e0 un prix tr\u00e8s bas.\u00a0\u00bb Colruyt Group ach\u00e8te des lots aupr\u00e8s de fournisseurs. Il s\u2019agit de produits dont l\u2019emballage a chang\u00e9, de stocks r\u00e9siduels, etc.<\/p>\n<p>\nLa plateforme a commenc\u00e9 avec dix deals par semaine, elle en propose d\u00e9sormais une vingtaine en moyenne. Cette semaine, pour f\u00eater dignement son premier anniversaire, la plateforme en propose 34. Dont, pour la premi\u00e8re fois, un produit alimentaire\u00a0: les capsules de caf\u00e9. \u00ab\u00a0Il est possible de proposer de gros volumes dans les boissons chaudes, comme on peut le voir, mais aussi sur des articles non food cibl\u00e9s. Nous comptons ainsi encore \u00e9largir et diversifier notre offre \u00e0 l\u2019avenir et proposer encore plus de deals\u00a0\u00bb, poursuit Jean-Charles Verhaeghe.<\/p>\n<p>\u00a0<\/p>\n<h2>Pas de cannibalisme<\/h2>\n<p>En revanche, un assortiment permanent n\u2019est ni possible ni souhaitable. \u00ab\u00a0Nous nous trouvons tout au bout de la cha\u00eene, nous prenons ce qui reste. Quand il n\u2019y en a plus, il n\u2019y en a plus. L\u2019objectif n\u2019est pas non plus d\u2019en faire une formule mainstream ou suppl\u00e9mentaire. Deals\u2009! doit rester un canal compl\u00e9mentaire.\u00a0\u00bb<\/p>\n<p>\nLa client\u00e8le de la plateforme aussi est compl\u00e9mentaire. \u00ab\u00a0La plateforme attire de plus en plus de clients chaque semaine. Parmi eux, certains ne sont pas des fid\u00e8les de Colruyt\u00a0: on trouve de v\u00e9ritables chasseurs de bonnes affaires, mais aussi des personnes attir\u00e9es par les promotions qui ach\u00e8tent habituellement ces produits ailleurs. Des gens qui ach\u00e8tent leur alimentation chez nous, mais leur papier toilette ailleurs, par exemple.\u00a0\u00bb<\/p>\n<p>\nDeals\u2009! a rapidement d\u00e9pass\u00e9 les attentes, \u00ab\u00a0instantan\u00e9ment, m\u00eame\u00a0\u00bb. Pourtant, Jean-Charles Verhaeghe n\u2019\u00e9tait pas rassur\u00e9 au moment de lancer la plateforme. \u00ab\u00a0Nous proposons parfois des lots de 600 tablettes pour lave-vaisselle&#8230; Cela peut-il int\u00e9resser quelqu\u2019un\u2009? Manifestement, oui. Nous voyons \u00e9galement que nos clients ach\u00e8tent souvent \u00e0 plusieurs, entre connaissances. Aujourd\u2019hui, je suis fermement convaincu que Deals\u2009! n\u2019a pas encore atteint tout son potentiel.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a un an, Colruyt Group lan\u00e7ait sa boutique en ligne de bonnes affaires Deals\u2009!, une plateforme qui propose des produits near-food assortis de remises importantes. Du genre\u00a0: 84 rouleaux de papier toilette avec une r\u00e9duction de 58%. Elle attire un nombre croissant de chasseurs de promotions. \u00a0 R\u00e9ponse sur Amazon et Bol.com Deals\u2009!, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La plateforme Deals\u2009! 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