{"id":54776,"date":"2022-03-24T09:50:08","date_gmt":"2022-03-24T09:50:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-devient-une-attraction-touristique-a-berlin\/"},"modified":"2022-03-24T09:50:08","modified_gmt":"2022-03-24T09:50:08","slug":"aldi-devient-une-attraction-touristique-a-berlin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-devient-une-attraction-touristique-a-berlin\/","title":{"rendered":"Aldi devient une attraction touristique \u00e0 Berlin"},"content":{"rendered":"<p>Dans le centre-ville de Berlin, <strong>Aldi<\/strong> Nord a ouvert un magasin tr\u00e8s sp\u00e9cial : \u2018Checkpoint Aldi\u2019 vend des articles exclusifs du hard-discounter et se veut une destination pour les vrais fans d&rsquo;Aldi.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Accents bleus et blancs<\/h2>\n<p>Cette boutique unique situ\u00e9e dans la Friedrichstra\u00dfe \u00e0 Berlin doit son nom \u00e0 Checkpoint Charlie, l&rsquo;ancien poste fronti\u00e8re entre Berlin-Est et Berlin-Ouest, situ\u00e9 \u00e0 quelques minutes de marche. Aldi met tout en \u0153uvre pour exploiter au maximum l&rsquo;identit\u00e9 de sa marque. Cela commence par un tapis bleu et blanc \u00e0 l&rsquo;entr\u00e9e, un mur avec la ligne d&rsquo;horizon de Berlin illumin\u00e9e dans le c\u00e9l\u00e8bre motif bleu et blanc des sacs Aldi, et d&rsquo;autres accents bleus et blancs \u00e0 l&rsquo;int\u00e9rieur du magasin.<br \/>\n\u00a0<\/p>\n<p>\u00ab\u00a0La Friedrichstra\u00dfe est un endroit particulier de Berlin. Nous voulons combiner le culte de ce lieu, avec sa riche histoire, avec le culte d&rsquo;Aldi\u00a0\u00bb, d\u00e9clare Christian Kilbert, directeur g\u00e9n\u00e9ral du si\u00e8ge r\u00e9gional d&rsquo;Aldi. Les clients d\u00e9couvrent des faits int\u00e9ressants sur le d\u00e9taillant sur des affiches. \u00ab\u00a0Qui sait qu&rsquo;Aldi Nord a ouvert son premier magasin en Allemagne de l&rsquo;Est encore \u00e0 l&rsquo;\u00e9poque de la RDA ? Et o\u00f9 ?\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>T-shirts et parapluies<\/h2>\n<p>Le magasin est situ\u00e9 au sous-sol et, avec ses 650 m\u00e8tres carr\u00e9s de surface de vente, il fait \u00e0 peine plus de la moiti\u00e9 de la taille d&rsquo;un supermarch\u00e9 Aldi standard. N\u00e9anmoins, il offre de l&rsquo;espace pour la gamme habituelle, gr\u00e2ce \u00e0 quelques interventions astucieuses, telles que des caisses enregistreuses peu encombrantes construites sp\u00e9cialement pour le magasin.<br \/>\n\u00a0<\/p>\n<p>La gamme exclusive de marchandises qu&rsquo;Aldi propose \u00e0 ses fans est un vrai r\u00e9gal : T-shirts, parapluies, mugs, casquettes&#8230; Le tout dans les reconnaissables rayures bleues et blanches d&rsquo;Aldi. En bref, un Aldi qui deviendra sans aucun doute une attraction touristique et qui, en m\u00eame temps, est un hommage \u00e0 l&rsquo;artiste G\u00fcnter Fruhtrunk, le concepteur du motif iconique d&rsquo;Aldi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le centre-ville de Berlin, Aldi Nord a ouvert un magasin tr\u00e8s sp\u00e9cial : \u2018Checkpoint Aldi\u2019 vend des articles exclusifs du hard-discounter et se veut une destination pour les vrais fans d&rsquo;Aldi. \u00a0 Accents bleus et blancs Cette boutique unique situ\u00e9e dans la Friedrichstra\u00dfe \u00e0 Berlin doit son nom \u00e0 Checkpoint Charlie, l&rsquo;ancien poste fronti\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi devient une attraction touristique \u00e0 Berlin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans le centre-ville de Berlin, Aldi Nord a ouvert un magasin tr\u00e8s sp\u00e9cial : \u2018Checkpoint Aldi\u2019 vend des articles exclusifs du hard-discounter et se veut une destination pour les vrais fans 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