{"id":54784,"date":"2022-03-24T08:02:38","date_gmt":"2022-03-24T08:02:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-belges-ont-achete-pour-plus-de-12-milliards-en-ligne-en-2021-2\/"},"modified":"2022-03-24T08:02:38","modified_gmt":"2022-03-24T08:02:38","slug":"les-belges-ont-achete-pour-plus-de-12-milliards-en-ligne-en-2021-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-belges-ont-achete-pour-plus-de-12-milliards-en-ligne-en-2021-2\/","title":{"rendered":"Les Belges ont achet\u00e9 pour plus de 12 milliards en ligne en 2021"},"content":{"rendered":"

Le chiffre d\u2019affaires total de l\u2019e-commerce en Belgique a augment\u00e9 de quelque 18% l\u2019ann\u00e9e derni\u00e8re pour atteindre 12,1\u00a0milliards d\u2019euros. Autre preuve qu\u2019acheter en ligne est devenu une habitude r\u00e9guli\u00e8re\u00a0: les Belges commandent de plus en plus souvent en d\u00e9placement, sur leurs smartphones.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Reprise<\/h2>\n

Apr\u00e8s une contraction de 10% en 2020<\/a> en raison de la pand\u00e9mie, le chiffre d\u2019affaires de l\u2019e-commerce en Belgique s\u2019est nettement redress\u00e9 l\u2019ann\u00e9e derni\u00e8re, selon les nouveaux chiffres de l\u2019organisation sectorielle BeCommerce. \u00c0 12,1\u00a0milliards d\u2019euros, les ventes en ligne ont progress\u00e9 de 18% par rapport \u00e0 2020, mais aussi de 6% par rapport \u00e0 2019\u00a0: une nouvelle ann\u00e9e record.<\/p>\n

\u00a0<\/p>\n

L\u2019organisation a recens\u00e9 pas moins de 168\u00a0millions d\u2019achats en ligne, 35% de plus qu\u2019en 2020. En moyenne, les consommateurs belges ont effectu\u00e9 vingt achats en ligne l\u2019ann\u00e9e derni\u00e8re, pour un montant total de 1\u00a0445 euros. C\u2019est 250 euros de plus qu\u2019en 2020.<\/p>\n

\u00a0<\/p>\n

Mode et d\u00e9tente<\/h2>\n

La mode, les jeux et les divertissements se sont montr\u00e9s tr\u00e8s performants\u00a0; les articles m\u00e9nagers, l\u2019\u00e9lectro et les ordinateurs sont en l\u00e9g\u00e8re baisse, tout comme les articles Home & Garden. Le secteur des services reste \u00e9galement \u00e0 la tra\u00eene\u00a0: les achats de tickets pour des voyages et des \u00e9v\u00e9nements sont en hausse, mais n\u2019ont pas encore retrouv\u00e9 leur niveau d\u2019avant la pand\u00e9mie.<\/p>\n

\u00a0<\/p>\n

Si les Belges utilisent encore l\u2019ordinateur portable pour la plupart de leurs achats en ligne, le smartphone a le vent en poupe et repr\u00e9sente d\u00e9j\u00e0 17% des achats. Les consommateurs sont donc de plus en plus susceptibles d\u2019effectuer des achats impulsifs ou en d\u00e9placement sur Internet. Les obstacles disparaissent, acheter en ligne devient une habitude.<\/p>\n

\u00a0<\/p>\n

Boutiques locales<\/h2>\n

Il y a quelques semaines, SafeShops.be, l\u2019association belge de l\u2019e-commerce, avait publi\u00e9 les r\u00e9sultats des webshops belges\u00a0: leur chiffre d\u2019affaires a connu une croissance spectaculaire de plus d\u2019un tiers<\/a> l\u2019an dernier, nettement plus soutenue que celle du march\u00e9 total.<\/p>\n

\u00a0<\/p>\n

Cela semble indiquer que les Belges ach\u00e8tent davantage en ligne dans des boutiques locales \u2013 bien qu\u2019il faille nuancer ce chiffre, puisqu\u2019il inclut \u00e9galement les achats effectu\u00e9s par des \u00e9trangers dans des boutiques en ligne belges.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le chiffre d\u2019affaires total de l\u2019e-commerce en Belgique a augment\u00e9 de quelque 18% l\u2019ann\u00e9e derni\u00e8re pour atteindre 12,1\u00a0milliards d\u2019euros. Autre preuve qu\u2019acheter en ligne est devenu une habitude r\u00e9guli\u00e8re\u00a0: les Belges commandent de plus en plus souvent en d\u00e9placement, sur leurs smartphones. \u00a0 Reprise Apr\u00e8s une contraction de 10% en 2020 en raison de la […]<\/p>\n","protected":false},"author":1,"featured_media":54781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes Belges ont achet\u00e9 pour plus de 12 milliards en ligne en 2021 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chiffre d\u2019affaires total de l\u2019e-commerce en Belgique a augment\u00e9 de quelque 18% l\u2019ann\u00e9e derni\u00e8re pour atteindre 12,1 milliards d\u2019euros. 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