{"id":54868,"date":"2022-03-29T12:05:54","date_gmt":"2022-03-29T12:05:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/smart-et-dark-fridges-lalimentation-aussi-adopte-lomnicanal\/"},"modified":"2022-03-29T12:05:54","modified_gmt":"2022-03-29T12:05:54","slug":"smart-et-dark-fridges-lalimentation-aussi-adopte-lomnicanal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/smart-et-dark-fridges-lalimentation-aussi-adopte-lomnicanal\/","title":{"rendered":"Smart et dark fridges : l\u2019alimentation aussi adopte l\u2019omnicanal"},"content":{"rendered":"<p>L\u2019avenir de l\u2019alimentation et des courses est fait de r\u00e9approvisionnements automatis\u00e9s, de livraisons instantan\u00e9es et de \u00ab\u00a0dark fridges\u00a0\u00bb. C\u2019est la conviction de Zhong Xu, le CEO de <strong>Deliverect<\/strong>, qui voit la num\u00e9risation de l\u2019alimentation aller beaucoup plus loin.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Satisfaction instantan\u00e9e\u00a0\u00bb<\/h2>\n<p>\u00ab\u00a0Commander de la nourriture et des produits de grande consommation va devenir une <em>commodity<\/em>, l\u2019endroit n\u2019aura plus aucune importance\u00a0\u00bb, a d\u00e9clar\u00e9 Xu \u00e0 De Tijd. Son entreprise gantoise, <a href=\"https:\/\/www.tijd.be\/podcasts\/de-tijd-vooruit\/deliverect-ceo-zhong-xu-over-tien-jaar-vult-je-smart-fridge-zelf-de-koelkast-aan\/10376835.html\" target=\"_blank\" rel=\"noopener\">\u00e9lue \u00ab\u00a0scale-up\u00a0\u00bb de l\u2019ann\u00e9e par le quotidien<\/a>, fait le lien entre l\u2019alimentation et l\u2019estomac\u00a0: non seulement la plateforme logicielle met en relation des restaurants et des soci\u00e9t\u00e9s de livraison de repas, mais elle veut aussi s\u2019assurer que les courses arrivent directement \u2013 et d\u2019elles-m\u00eames \u2013 dans le r\u00e9frig\u00e9rateur.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Que le r\u00e9frig\u00e9rateur passe lui-m\u00eame les commandes ou le consommateur appuie sur un bouton de commande ou utilise une application, l\u2019alimentation devient \u00e9galement omnicanale. La g\u00e9n\u00e9ration actuelle biberonn\u00e9e aux m\u00e9dias sociaux est celle de la satisfaction instantan\u00e9e\u00a0: elle veut tout, tout de suite, y compris les courses. Les livreurs express en sont le meilleur exemple\u00a0: vous pouvez d\u00e9j\u00e0 vous faire livrer une bi\u00e8re fra\u00eeche en dix minutes depuis n\u2019importe quel endroit, sans avoir besoin de chercher un distributeur automatique. Aux \u00c9tats-Unis, la livraison par robots est une r\u00e9alit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Xu donne l\u2019exemple de Ice Cream Now, l\u2019initiative de vente directe aux consommateurs qu\u2019a \u00e9galement pr\u00e9sent\u00e9e <strong>Unilever<\/strong> lors du <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/%E2%80%9Chet-de-klantreis-stupid%E2%80%9D-het-retaildetail-omnichannel-en-e-commerce-congress-acht\" target=\"_blank\" rel=\"noopener\">RetailDetail Omnichannel &amp; E-Commerce Congress<\/a> de jeudi dernier. Dans des villes du monde entier, les consommateurs peuvent se faire livrer des glaces Ben &amp; Jerry\u2019s \u00e0 domicile. Elles ne proviennent pas n\u00e9cessairement d\u2019un \u00ab\u00a0dark store\u00a0\u00bb, mais peut-\u00eatre simplement d\u2019un \u00ab\u00a0dark fridge\u00a0\u00bb\u00a0: le r\u00e9frig\u00e9rateur d\u2019un restaurant ou d\u2019un night shop d\u2019o\u00f9 la soci\u00e9t\u00e9 de livraison se fournit en cr\u00e8me glac\u00e9e.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Des r\u00e9frig\u00e9rateurs intelligents pr\u00e9parent la bi\u00e8re<\/h2>\n<p>La prochaine tendance est l\u2019automatisation\u00a0: l\u2019entrepreneur gantois s\u2019attend \u00e0 ce que les produits d\u2019\u00e9picerie comme le papier toilette et la lessive soient bient\u00f4t livr\u00e9s automatiquement \u00e0 domicile, mais aussi \u00e0 ce que le r\u00e9frig\u00e9rateur remarque que le stock de bi\u00e8res est presque \u00e9puis\u00e9 et en commande automatiquement. Ce \u00ab\u00a0r\u00e9approvisionnement automatique\u00a0\u00bb est rendu possible par des \u00ab\u00a0smart fridges\u00a0\u00bb, dont on <a href=\"https:\/\/www.retaildetail.be\/fr\/retail-hub\/tour-dinspiration\" target=\"_blank\" rel=\"noopener\">peut d\u00e9j\u00e0 observer des exemples fonctionnels dans les visites d\u2019inspiration de <strong>Retailhub<\/strong> \u00e0 Anvers<\/a>. Des serrures intelligentes permettent \u00e9galement de laisser entrer le livreur qui remplit le r\u00e9frig\u00e9rateur \u00e0 votre place. Des tests en conditions r\u00e9elles ont d\u00e9j\u00e0 eu lieu en Su\u00e8de et aux Pays-Bas.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019identit\u00e9 en ligne gagne ainsi encore en importance pour les marques. Comme le dit Silvia Wiesner, <em>Country Lead<\/em> d\u2019Unilever\u00a0: \u00ab\u00a0Si le voice commerce continue \u00e0 se d\u00e9velopper, nous <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/%C2%AB-its-customer-journey-stupid-%C2%BB-le-retaildetail-omnichannel-e-commerce-congress-en-huit\" target=\"_blank\" rel=\"noopener\">devons nous assurer que nos clients disent \u201cBen &amp; Jerry\u201d et non \u201ccr\u00e8me glac\u00e9e\u201d<\/a>, sans quoi c\u2019est Amazon qui gagne.\u00a0\u00bb La rentabilit\u00e9 est une autre pr\u00e9occupation. Les syst\u00e8mes de livraison actuels sont encore largement subventionn\u00e9s par les acteurs technologiques\u00a0: Amazon et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/deliveroo-pr%C3%A9voit-un-ralentissement-de-la-croissance-en-2022\" target=\"_blank\" rel=\"noopener\">Deliveroo perdent de l\u2019argent<\/a> et l\u2019acceptent pour ouvrir le march\u00e9. Mais combien de temps est-ce tenable\u2009?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019avenir de l\u2019alimentation et des courses est fait de r\u00e9approvisionnements automatis\u00e9s, de livraisons instantan\u00e9es et de \u00ab\u00a0dark fridges\u00a0\u00bb. C\u2019est la conviction de Zhong Xu, le CEO de Deliverect, qui voit la num\u00e9risation de l\u2019alimentation aller beaucoup plus loin. \u00a0 \u00ab\u00a0Satisfaction instantan\u00e9e\u00a0\u00bb \u00ab\u00a0Commander de la nourriture et des produits de grande consommation va devenir une commodity, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-54868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart et dark fridges : l\u2019alimentation aussi adopte l\u2019omnicanal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019avenir de l\u2019alimentation et des courses est fait de r\u00e9approvisionnements automatis\u00e9s, de livraisons instantan\u00e9es et de \u00ab dark fridges \u00bb. 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