{"id":54888,"date":"2022-03-30T11:19:02","date_gmt":"2022-03-30T11:19:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picnic-encercle-la-belgique-expansion-en-zelande-et-en-pas-de-calais\/"},"modified":"2022-03-30T11:19:02","modified_gmt":"2022-03-30T11:19:02","slug":"picnic-encercle-la-belgique-expansion-en-zelande-et-en-pas-de-calais","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-encercle-la-belgique-expansion-en-zelande-et-en-pas-de-calais\/","title":{"rendered":"Picnic encercle la Belgique : expansion en Z\u00e9lande et en Pas-de-Calais"},"content":{"rendered":"<p><strong>Picnic <\/strong>se d\u00e9veloppe simultan\u00e9ment aux Pays-Bas et en France. Le supermarch\u00e9 en ligne est d\u00e9sormais \u00e9galement pr\u00e9sent \u00e0 Middelburg en Z\u00e9lande et \u00e0 Lens dans le nord de la France (Pas-de-Calais). Ainsi, la formule se rapproche de la fronti\u00e8re belge.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Picnic explore les fronti\u00e8res<\/h2>\n<p>Le service de courses en ligne Picnic est d\u00e9sormais actif dans toutes les provinces n\u00e9erlandaises. Le supermarch\u00e9 en ligne d\u00e9marre dans la ville historique de Middelburg, le premier endroit en Z\u00e9lande o\u00f9 la soci\u00e9t\u00e9 livre ses produits d&rsquo;\u00e9picerie. Les villes et villages environnants peuvent \u00e9galement laisser livrer leurs courses\u00a0\u00e0 domicile.<\/p>\n<p>\u00a0<\/p>\n<p>Quelque 3 500 m\u00e9nages se sont actuellement inscrits ; la port\u00e9e totale dans la r\u00e9gion est de plus de 45 000 m\u00e9nages. Picnic commence donc avec dix camionnettes \u00e9lectriques et vingt coursiers, apr\u00e8s quoi la capacit\u00e9 sera progressivement augment\u00e9e. \u00ab Un m\u00e9nage sur trois \u00e0 Middelburg a des enfants. Cela fait de cette r\u00e9gion une zone\u00a0typique pour Picnic \u00bb, explique Michiel Muller, cofondateur et fr\u00e8re de Frans Muller, PDG d&rsquo;<strong>Ahold Delhaize<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Avec son arriv\u00e9e en Z\u00e9lande, Picnic fait un pas de plus en direction de la Belgique. En France \u00e9galement, le supermarch\u00e9 en ligne renforce sa pr\u00e9sence dans la r\u00e9gion frontali\u00e8re, rapporte LSA. Apr\u00e8s Lille et Valenciennes, le service de courses \u00e0 domicile\u00a0<a href=\"https:\/\/www.lsa-conso.fr\/l-e-commercant-picnic-arrive-a-lens,407726\" target=\"_blank\" rel=\"noopener\">d\u00e9marre d\u00e9sormais aussi \u00e0 Lens<\/a>, une ville situ\u00e9e au sud de Lille. Picnic est actif en France depuis 2021, apr\u00e8s une premi\u00e8re expansion \u00e9trang\u00e8re en Allemagne en 2018.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picnic se d\u00e9veloppe simultan\u00e9ment aux Pays-Bas et en France. Le supermarch\u00e9 en ligne est d\u00e9sormais \u00e9galement pr\u00e9sent \u00e0 Middelburg en Z\u00e9lande et \u00e0 Lens dans le nord de la France (Pas-de-Calais). Ainsi, la formule se rapproche de la fronti\u00e8re belge. \u00a0 Picnic explore les fronti\u00e8res Le service de courses en ligne Picnic est d\u00e9sormais actif [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic encercle la Belgique : expansion en Z\u00e9lande et en Pas-de-Calais - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic est d\u00e9sormais \u00e9galement pr\u00e9sent \u00e0 Middelburg en Z\u00e9lande et \u00e0 Lens dans le nord de la France (Pas-de-Calais). Ainsi, la formule se rapproche de la fronti\u00e8re belge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-encercle-la-belgique-expansion-en-zelande-et-en-pas-de-calais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picnic encercle la Belgique : expansion en Z\u00e9lande et en Pas-de-Calais - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Picnic est d\u00e9sormais \u00e9galement pr\u00e9sent \u00e0 Middelburg en Z\u00e9lande et \u00e0 Lens dans le nord de la France (Pas-de-Calais). 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