{"id":54943,"date":"2022-04-04T08:58:58","date_gmt":"2022-04-04T08:58:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-plateforme-doutlets-secret-sales-entame-son-deploiement-europeen-au-benelux\/"},"modified":"2022-04-04T08:58:58","modified_gmt":"2022-04-04T08:58:58","slug":"la-plateforme-doutlets-secret-sales-entame-son-deploiement-europeen-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-plateforme-doutlets-secret-sales-entame-son-deploiement-europeen-au-benelux\/","title":{"rendered":"La plateforme d\u2019outlets Secret Sales entame son d\u00e9ploiement europ\u00e9en au Benelux"},"content":{"rendered":"<p>La plateforme britannique <strong>Secret Sales<\/strong> sera lanc\u00e9e en Belgique et aux Pays-Bas avant de s\u2019\u00e9tendre au reste de l\u2019Europe. Elle s\u2019apparente \u00e0 une market place pour stocks r\u00e9siduels.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>De club \u00e0 market place<\/h2>\n<p>L\u2019entreprise britannique Secret Sales nourrit des ambitions europ\u00e9ennes mais entamera son expansion par la Belgique et les Pays-Bas. C\u2019est en 2020 que les entrepreneurs Chris Griffin et Matt Purt ont repris l\u2019ancienne plateforme de \u00ab\u00a0ventes flash\u00a0\u00bb r\u00e9serv\u00e9es aux membres (semblable \u00e0 <strong>Veepee<\/strong> et <strong>Showroomprive<\/strong>) pour la transformer en une market place pour articles vendus habituellement dans des outlets.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Plus de 1600 marques de v\u00eatements y vendent directement aux consommateurs leurs stocks r\u00e9siduels de saisons pr\u00e9c\u00e9dentes. Les marques participantes pratiquent \u00e9galement le dropshipping\u00a0: elles exp\u00e9dient elles-m\u00eames les commandes aux clients depuis leurs propres entrep\u00f4ts. En 2021, le site britannique a accueilli 31 millions d\u2019utilisateurs uniques. Le site web compte \u00e9galement 6,7 millions de titulaires de comptes enregistr\u00e9s sur son march\u00e9 national.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Douze pays suppl\u00e9mentaires<\/h2>\n<p>La formule s\u2019attaque \u00e0 pr\u00e9sent au continent europ\u00e9en, en commen\u00e7ant par la Belgique et les Pays-Bas. Au d\u00e9part, on y trouvera des articles de 450 marques internationales et r\u00e9gionales sous la supervision d\u2019une \u00e9quipe locale \u00e9tablie aux Pays-Bas. Pour plus de 700 millions d\u2019euros de stocks sont actuellement disponibles sur les deux sites, indique la soci\u00e9t\u00e9. Les sites n\u00e9erlandais et belge proposent \u00e9galement la livraison gratuite et une p\u00e9riode de r\u00e9flexion de 60 jours pour les retours.<\/p>\n<p>\u00a0<\/p>\n<p>Secret Sales a proc\u00e9d\u00e9 \u00e0 une derni\u00e8re lev\u00e9e de fonds qui doit lui permettre d\u2019\u00e9tendre ses activit\u00e9s \u00e0 12 autres pays europ\u00e9ens. L\u2019objectif est de devenir la plus grande plateforme de mode discount en Europe. \u00ab\u00a0Secret Sales offre un regard compl\u00e8tement neuf sur l\u2019achat d\u2019articles \u00e0 des prix plus bas, du design du site web \u00e0 l\u2019exp\u00e9rience d\u2019achat et de livraison\u00a0\u00bb, d\u00e9clare d\u00e9j\u00e0 Tom Kelly, directeur de Secret Sales Pays-Bas et Belgique.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme britannique Secret Sales sera lanc\u00e9e en Belgique et aux Pays-Bas avant de s\u2019\u00e9tendre au reste de l\u2019Europe. Elle s\u2019apparente \u00e0 une market place pour stocks r\u00e9siduels. \u00a0 De club \u00e0 market place L\u2019entreprise britannique Secret Sales nourrit des ambitions europ\u00e9ennes mais entamera son expansion par la Belgique et les Pays-Bas. C\u2019est en 2020 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme d\u2019outlets Secret Sales entame son d\u00e9ploiement europ\u00e9en au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La plateforme britannique Secret Sales sera lanc\u00e9e en Belgique et aux Pays-Bas avant de s\u2019\u00e9tendre et vendre des stocks r\u00e9siduels au reste de 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