{"id":54980,"date":"2022-04-05T13:54:59","date_gmt":"2022-04-05T13:54:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-enregistre-une-nouvelle-poussee-de-croissance\/"},"modified":"2022-04-05T13:54:59","modified_gmt":"2022-04-05T13:54:59","slug":"decathlon-enregistre-une-nouvelle-poussee-de-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-enregistre-une-nouvelle-poussee-de-croissance\/","title":{"rendered":"Decathlon enregistre une nouvelle pouss\u00e9e de croissance"},"content":{"rendered":"<p><strong>Decathlon <\/strong>a enregistr\u00e9 une croissance robuste l&rsquo;ann\u00e9e derni\u00e8re : le chiffre d\u2019affaires a fortement augment\u00e9, davantage en ligne que dans les 1 747 magasins de la cha\u00eene d&rsquo;articles de sport.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Voyages et e-commerce<\/h2>\n<p>Le march\u00e9 mondial du sport a \u00e9t\u00e9 tr\u00e8s dynamique l&rsquo;ann\u00e9e derni\u00e8re, constate Decathlon avec satisfaction. L&rsquo;effet du coronavirus a manifestement continu\u00e9 \u00e0 jouer : les consommateurs se sont mis en qu\u00eate de nouveaux loisirs et activit\u00e9s physiques, ce qui a fait grimper le chiffre d&rsquo;affaires de la cha\u00eene sportive fran\u00e7aise de 21 %. Le chiffre d\u2019affaires net s\u2019est \u00e9lev\u00e9 \u00e0 13,8 milliards d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n<p>Les ventes en ligne ont m\u00eame grimp\u00e9 de 30 %, apr\u00e8s une croissance en ligne d\u00e9j\u00e0 solide pendant les confinements en 2020. L\u2019e-commerce repr\u00e9sente maintenant 21% du chiffre d\u2019affaires total, soit pr\u00e8s de trois milliards de d\u2019euros. L&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene a \u00e9galement lanc\u00e9 Decathlon Travel, une nouvelle plateforme de voyages qui propose d\u00e9sormais trente destinations sportives. Le d\u00e9taillant a ainsi r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net total de 913 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n<p>Decathlon est aujourd&rsquo;hui actif dans seize pays et emploie 105 000 personnes. En plus de magasins propres dans soixante pays, la formule sportive compte \u00e9galement trois pays de production et sept pays avec des magasins franchis\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon a enregistr\u00e9 une croissance robuste l&rsquo;ann\u00e9e derni\u00e8re : le chiffre d\u2019affaires a fortement augment\u00e9, davantage en ligne que dans les 1 747 magasins de la cha\u00eene d&rsquo;articles de sport. \u00a0 Voyages et e-commerce Le march\u00e9 mondial du sport a \u00e9t\u00e9 tr\u00e8s dynamique l&rsquo;ann\u00e9e derni\u00e8re, constate Decathlon avec satisfaction. L&rsquo;effet du coronavirus a manifestement continu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon enregistre une nouvelle pouss\u00e9e de croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon a enregistr\u00e9 une croissance robuste l&#039;ann\u00e9e derni\u00e8re. 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