{"id":54984,"date":"2022-04-06T09:13:45","date_gmt":"2022-04-06T09:13:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-supermarches-sauvent-lannee-pour-rewe\/"},"modified":"2022-04-06T09:13:45","modified_gmt":"2022-04-06T09:13:45","slug":"les-supermarches-sauvent-lannee-pour-rewe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-sauvent-lannee-pour-rewe\/","title":{"rendered":"Les supermarch\u00e9s sauvent l&#039;ann\u00e9e pour Rewe"},"content":{"rendered":"<p>Le groupe allemand de distribution <strong>Rewe<\/strong> a d\u00e9pass\u00e9 les attentes l&rsquo;ann\u00e9e derni\u00e8re : le segment des supermarch\u00e9s a plus que compens\u00e9 les mauvaises performances de ses agences de voyage et de ses cha\u00eenes de bricolage, qui ont encore souffert des r\u00e9percussions de la pand\u00e9mie de coronavirus.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Sauv\u00e9 par le secteur alimentaire<\/h2>\n<p>Heureusement pour Rewe, le groupe a pu compter sur le secteur de la distribution alimentaire, qui a parfois m\u00eame d\u00e9pass\u00e9 les ventes record de 2020. Cela a permis \u00e0 Rewe de compenser la division Voyage et Tourisme, qui a une fois de plus subi un gros revers, et le confinement d\u00e9but 2021, qui a principalement affect\u00e9 les ventes des magasins de bricolage.<\/p>\n<p>\u00a0<\/p>\n<p>Le chiffre d\u2019affaires total a gagn\u00e9 2,5\u00a0%, atteignant 76,5 milliards d\u2019euros. Les d\u00e9taillants ind\u00e9pendants sur le march\u00e9 int\u00e9rieur allemand ont r\u00e9alis\u00e9 4,8 % de chiffre d\u2019affaires en plus, m\u00eame apr\u00e8s l&rsquo;augmentation in\u00e9dite du chiffre d\u2019affaires de 20,5 % en 2020. Pour le PDG, Lionel Souque, les performances de la formule de commodit\u00e9 Lekkerland sont particuli\u00e8rement impressionnantes : son chiffre d&rsquo;affaires a grimp\u00e9 de 4,4 % pour atteindre 13,7 milliards d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n<h2>Parti de la Russie \u00e0 temps<\/h2>\n<p>Les supermarch\u00e9s allemands ont enregistr\u00e9 des r\u00e9sultats assez stables (+0,9 %), tandis que les magasins de bricolage ont perdu 11,4 % de chiffre d\u2019affaires par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, qui avait \u00e9t\u00e9 particuli\u00e8rement profitable. La branche touristique du groupe, DER Touristik, a pu r\u00e9duire ses pertes de moiti\u00e9 et a retrouv\u00e9 40 % du chiffre d&rsquo;affaires de l\u2019ann\u00e9e pr\u00e9-coronavirus 2019. Autre coup de chance : Rewe avait vendu ses magasins Billa en Russie l&rsquo;ann\u00e9e derni\u00e8re. Le groupe avait donc quitt\u00e9 le pays avant que la guerre n&rsquo;\u00e9clate.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;ann\u00e9e derni\u00e8re, Rewe a investi 2,3 milliards d&rsquo;euros pour moderniser l&rsquo;entreprise, en travaillant notamment sur de nouveaux mod\u00e8les commerciaux et sur la num\u00e9risation. Le groupe a ainsi pris une participation dans la soci\u00e9t\u00e9 de livraison rapide <strong>Flink<\/strong>, ouvert son premier magasin Rewe Pick&amp;Go et lanc\u00e9 un nouveau concept de hall de march\u00e9 pour <strong>Penny<\/strong>. Pour l&rsquo;ann\u00e9e en cours, Rewe pr\u00e9voit un nouvel investissement de 2,3 milliards d&rsquo;euros. Le r\u00e9sultat d\u2019exploitation du groupe s\u2019est \u00e9lev\u00e9 \u00e0 4,4 milliards d\u2019euros, contre 4,3 milliards d\u2019euros en 2020.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Davantage de concertation avec les fournisseurs<\/h2>\n<p>Cette ann\u00e9e, le groupe voit ses marges fondre, la hausse des prix ne pouvant pas \u00eatre enti\u00e8rement r\u00e9percut\u00e9e sur les consommateurs. Heureusement, <a href=\"https:\/\/lebensmittelpraxis.de\/handel-aktuell\/33532-geschaeftsjahr-rewe-waechst-um-zwei-milliarden-euro.html\" target=\"_blank\" rel=\"noopener\">l&rsquo;ann\u00e9e derni\u00e8re a \u00e9t\u00e9 tr\u00e8s bonne<\/a>, d\u00e9clare avec soulagement Souque \u00e0 LebensmittelPraxis.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;\u00e9poque des n\u00e9gociations annuelles avec les fournisseurs est d\u00e9finitivement r\u00e9volue : aujourd&rsquo;hui, il faut se concerter avec les fournisseurs beaucoup plus r\u00e9guli\u00e8rement. Le groupe Rewe d\u00e9clare en outre prendre les probl\u00e8mes des fabricants \u00ab\u00a0tr\u00e8s au s\u00e9rieux\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe allemand de distribution Rewe a d\u00e9pass\u00e9 les attentes l&rsquo;ann\u00e9e derni\u00e8re : le segment des supermarch\u00e9s a plus que compens\u00e9 les mauvaises performances de ses agences de voyage et de ses cha\u00eenes de bricolage, qui ont encore souffert des r\u00e9percussions de la pand\u00e9mie de coronavirus. \u00a0 Sauv\u00e9 par le secteur alimentaire Heureusement pour Rewe, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-54984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les supermarch\u00e9s sauvent l&#039;ann\u00e9e pour Rewe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de distribution allemand Rewe a d\u00e9pass\u00e9 les attentes l&#039;ann\u00e9e derni\u00e8re. 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