{"id":55047,"date":"2022-04-11T06:36:16","date_gmt":"2022-04-11T06:36:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-pdg-boudewijn-van-den-brand-quitte-lidl-belgique\/"},"modified":"2022-04-11T06:36:16","modified_gmt":"2022-04-11T06:36:16","slug":"le-pdg-boudewijn-van-den-brand-quitte-lidl-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pdg-boudewijn-van-den-brand-quitte-lidl-belgique\/","title":{"rendered":"Le PDG Boudewijn van den Brand quitte Lidl Belgique"},"content":{"rendered":"<p><strong>Lidl<\/strong> Belgique se dote d&rsquo;un nouveau directeur g\u00e9n\u00e9ral : Boudewijn van den Brand, le N\u00e9erlandais qui a dirig\u00e9 le discounter pendant huit ans, quitte son poste le 22 avril. Son successeur est d\u00e9j\u00e0 connu.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Expansion et durabilit\u00e9<\/h2>\n<p>Selon De Tijd, M. van den Brand restera en poste jusqu&rsquo;au 22 avril. \u00c0 partir du 1er mai, Matus Gala, le PDG de Lidl Slovaquie, lui succ\u00e9dera. Lidl a confirm\u00e9 la nouvelle inattendue sans donner plus de d\u00e9tails.<br \/>\n\u00a0<\/p>\n<p>Van den Brand a travaill\u00e9 pendant plus de huit ans pour Lidl Pays-Bas &#8211; entre autres en tant que directeur r\u00e9gional &#8211; avant de rejoindre Lidl Belgique et Luxembourg en tant que directeur des ventes en 2011. Trois ans plus tard, il est devenu PDG. Sous son impulsion, le \u00ab\u00a0smart discounter\u00a0\u00bb a connu une forte croissance : la cha\u00eene de supermarch\u00e9s a non seulement ouvert de nouveaux magasins, mais a \u00e9galement agrandi les locaux existants afin de cr\u00e9er plus d&rsquo;espace pour les produits frais. Le concept de magasin \u00ab\u00a0Lidl du futur\u00a0\u00bb, qui a \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-le-lidl-du-futur\">pr\u00e9sent\u00e9 pour la premi\u00e8re fois \u00e0 Geel<\/a> en 2016, a connu un d\u00e9ploiement rapide.<br \/>\n\u00a0<\/p>\n<p>Il convient de souligner l&rsquo;importance que Van den Brand accorde \u00e0 une politique commerciale durable. En 2017, il a lanc\u00e9 l&rsquo;ambitieuse strat\u00e9gie de durabilit\u00e9 \u00ab\u00a0En route pour demain\u00a0\u00bb, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-comment-lidl-compte-devenir-un-champion-du-d%C3%A9veloppement-durable\">qui repose sur cinq piliers<\/a> : assortiment, employ\u00e9s, environnement, soci\u00e9t\u00e9 et partenaires commerciaux. L&rsquo;une de ses ambitions : \u00eatre le meilleur employeur du secteur belge de la distribution en 2020. Cependant, \u00e0 l&rsquo;automne 2021, le d\u00e9taillant a d\u00fb faire face \u00e0 des troubles sociaux et \u00e0 des gr\u00e8ves, notamment parce que le nouveau concept de magasin impliquait une plus grande pression de travail, selon les syndicats.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl Belgique se dote d&rsquo;un nouveau directeur g\u00e9n\u00e9ral : Boudewijn van den Brand, le N\u00e9erlandais qui a dirig\u00e9 le discounter pendant huit ans, quitte son poste le 22 avril. Son successeur est d\u00e9j\u00e0 connu. \u00a0 Expansion et durabilit\u00e9 Selon De Tijd, M. van den Brand restera en poste jusqu&rsquo;au 22 avril. \u00c0 partir du 1er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-55047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le PDG Boudewijn van den Brand quitte Lidl Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl Belgique se dote d&#039;un nouveau directeur g\u00e9n\u00e9ral : Boudewijn van den Brand, le N\u00e9erlandais qui a dirig\u00e9 le discounter pendant huit ans, quitte son poste le 22 avril. Son successeur est d\u00e9j\u00e0 connu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pdg-boudewijn-van-den-brand-quitte-lidl-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG Boudewijn van den Brand quitte Lidl Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lidl Belgique se dote d&#039;un nouveau directeur g\u00e9n\u00e9ral : Boudewijn van den Brand, le N\u00e9erlandais qui a dirig\u00e9 le discounter pendant huit ans, quitte son poste le 22 avril. 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