{"id":55055,"date":"2022-04-11T09:23:48","date_gmt":"2022-04-11T09:23:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-se-limitera-a-la-flandre-pour-linstant\/"},"modified":"2022-04-11T09:23:48","modified_gmt":"2022-04-11T09:23:48","slug":"jumbo-se-limitera-a-la-flandre-pour-linstant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-se-limitera-a-la-flandre-pour-linstant\/","title":{"rendered":"Jumbo se limitera \u00e0 la Flandre pour l'instant"},"content":{"rendered":"

Jumbo<\/strong> ne fait pas encore un pas vers la partie francophone du pays, et le commerce \u00e9lectronique n’a de sens que lorsqu’il y aura une centaine de magasins, d\u00e9clare le PDG Frits van Eerd, qui admet que l’expansion belge est encore dans une phase exp\u00e9rimentale.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Proc\u00e9dures difficiles<\/h2>\n

Cent supermarch\u00e9s belges en cinq ans, tel \u00e9tait l’objectif que s’\u00e9tait fix\u00e9 Jumbo il y a plus de deux ans. Entre-temps, le compteur n’a atteint que dix-huit, et il n’est pas certain que la cha\u00eene parvienne \u00e0 ouvrir quinze magasins cette ann\u00e9e. Cela est d\u00fb aux proc\u00e9dures d’autorisation difficiles<\/a> en Belgique, d\u00e9clare Frits van Eerd dans De Tijd. \u00ab\u00a0Nous trouvons facilement les lieux. Nous en avons fix\u00e9 quarante \u00e0 cinquante.\u00a0\u00bb Mais les permis sont souvent contest\u00e9s par les r\u00e9sidents locaux, les concurrents et les municipalit\u00e9s. C’est pourquoi la campagne de conqu\u00eate en Belgique a pris beaucoup de retard.
\n\u00a0<\/p>\n

Jumbo n’a pas fait d’offre sur les 86 magasins Carrefour<\/strong> du Groupe Mestdagh, qui ont \u00e9t\u00e9 repris entre-temps<\/a> par Intermarch\u00e9<\/strong>. Van Eerd a bien visit\u00e9 les magasins, mais pour l’instant il veut se limiter \u00e0 la Flandre. \u00ab\u00a0Vous devez continuer \u00e0 courir, mais pas \u00e0 pas. Ce n’est que lorsque nos magasins flamands conna\u00eetront le succ\u00e8s qu’il sera logique pour nous de nous \u00e9tendre au reste de la Belgique.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Embaucher plus de Belges<\/h2>\n

Le dirigeant admet que Jumbo a pour l’instant du mal \u00e0 s’approprier le march\u00e9 belge et le consommateur local : \u00ab\u00a0Si nous ouvrons un magasin aux Pays-Bas, nous pouvons tout pr\u00e9voir : le chiffre d’affaires, les co\u00fbts, la croissance. C’est compl\u00e8tement diff\u00e9rent en Belgique. Nous ne sommes pas encore capables de lire le comportement des Belges (…) Nous sommes donc dans une phase exp\u00e9rimentale.\u00a0\u00bb Jumbo s’adapte en embauchant davantage de Belges au si\u00e8ge de Brasschaat.
\n\u00a0<\/p>\n

Quoi qu’il en soit, l’objectif de cent magasins demeure, souligne M. van Eerd : \u00ab\u00a0Si vous voulez construire une cha\u00eene, vous ne le faites pas avec 18 magasins. Dans ce cas, 100 est vraiment un nombre minimum.\u00a0\u00bb Le d\u00e9taillant a besoin de cette \u00e9chelle pour acheter localement et mieux s’adapter au march\u00e9 belge, mais aussi pour lancer des activit\u00e9s de commerce \u00e9lectronique : \u00ab\u00a0Une fois que nous aurons une centaine de magasins, il serait logique de nous lancer dans le commerce \u00e9lectronique.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo ne fait pas encore un pas vers la partie francophone du pays, et le commerce \u00e9lectronique n’a de sens que lorsqu’il y aura une centaine de magasins, d\u00e9clare le PDG Frits van Eerd, qui admet que l’expansion belge est encore dans une phase exp\u00e9rimentale. \u00a0 Proc\u00e9dures difficiles Cent supermarch\u00e9s belges en cinq ans, tel […]<\/p>\n","protected":false},"author":1,"featured_media":55052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-55055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nJumbo se limitera \u00e0 la Flandre pour l'instant - RetailDetail BE<\/title>\n<meta name=\"description\" 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