{"id":55126,"date":"2022-04-14T11:40:17","date_gmt":"2022-04-14T11:40:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/analyse-linflation-fait-elle-saigner-les-supermarches\/"},"modified":"2022-04-14T11:40:17","modified_gmt":"2022-04-14T11:40:17","slug":"analyse-linflation-fait-elle-saigner-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-linflation-fait-elle-saigner-les-supermarches\/","title":{"rendered":"Analyse : L'inflation fait-elle saigner les supermarch\u00e9s ?"},"content":{"rendered":"

Un avertissement sur les b\u00e9n\u00e9fices de Tesco<\/strong> provoque des dommages collat\u00e9raux dans le commerce de d\u00e9tail alimentaire : l’inflation et la concurrence font s’\u00e9vaporer les marges, dans un march\u00e9 qui revient \u00e0 des ventes \u00ab\u00a0normales\u00a0\u00bb apr\u00e8s la pand\u00e9mie. Colruyt<\/strong> est dans l’\u0153il du cyclone, Ahold Delhaize<\/strong> ne se sent pas concern\u00e9.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Temp\u00eate quasi-parfaite<\/h2>\n

Le leader du march\u00e9 britannique a pr\u00e9sent\u00e9 mercredi des chiffres exceptionnellement bons : les ventes et la part de march\u00e9 ont augment\u00e9, le b\u00e9n\u00e9fice de Tesco a m\u00eame tripl\u00e9<\/a>. Mais le diable \u00e9tait dans la queue : cette f\u00eate ne durera pas, selon le PDG Ken Murphy. Il a soulign\u00e9 une co\u00efncidence tr\u00e8s d\u00e9licate : le commerce de d\u00e9tail alimentaire se trouve dans une temp\u00eate quasi-parfaite.
\n\u00a0<\/p>\n

La guerre en Ukraine et la forte inflation p\u00e8sent sur la confiance des consommateurs. Les comportements d’achat se normalisent \u00e0 nouveau, ce qui signifie que les supermarch\u00e9s ont compl\u00e8tement perdu leur \u00ab\u00a0bonus corona\u00a0\u00bb. Alors que tous les co\u00fbts augmentent et que les fournisseurs exigent des augmentations de tarifs, il n’est pas possible de r\u00e9percuter int\u00e9gralement ces augmentations sur les consommateurs. La concurrence – notamment avec Aldi<\/strong> et Lidl <\/strong>– est bien trop f\u00e9roce pour cela. Faites le calcul…<\/p>\n

\u00a0<\/p>\n

La concurrence p\u00e8se sur les marges<\/h2>\n

En bref, les supermarch\u00e9s n’ont pas d’autre choix que de payer de leur poche une partie de l’inflation. Par cons\u00e9quent, les marges b\u00e9n\u00e9ficiaires seront beaucoup plus faibles cette ann\u00e9e. Et si Tesco le dit, cela s’applique in\u00e9vitablement \u00e0 ses concurrents aussi. C’est du moins ce que supposent les investisseurs : Colruyt, en particulier, a de nouveau \u00e9t\u00e9 durement touch\u00e9 en bourse. C’est logique : le leader du march\u00e9 belge garantit les prix les plus bas et est donc tr\u00e8s r\u00e9ticent \u00e0 les augmenter.
\n\u00a0<\/p>\n

Mais cela co\u00fbte un joli penny. L’ann\u00e9e derni\u00e8re, il est devenu \u00e9vident que la concurrence sur les prix affecte s\u00e9rieusement les marges<\/a>, car Colruyt doit r\u00e9pondre \u00e0 chaque initiative de prix de chaque concurrent. Et les concurrents le savent aussi : les attaques cibl\u00e9es du challenger Albert Heijn<\/strong> touchent le discounter l\u00e0 o\u00f9 \u00e7a fait mal. Les deux d\u00e9taillants se regardent dans les yeux et limitent les hausses de prix pour l’instant<\/a>. Les concurrents tels que Delhaize et Carrefour peuvent r\u00e9percuter les hausses de prix un peu plus facilement.<\/p>\n

\u00a0<\/p>\n

Les marques de distributeur sont un atout<\/h2>\n

Le contexte difficile ne devrait-il pas peser sur les marges d’Ahold Delhaize ? Les analystes s’y attendent, notamment dans les magasins europ\u00e9ens. Mais le dirigeant Frans Muller est convaincu que le groupe fusionn\u00e9 parviendra \u00e0 maintenir une marge op\u00e9rationnelle d’au moins 4 % cette ann\u00e9e. Il a fait cette d\u00e9claration mercredi lors de l’assembl\u00e9e des actionnaires. Compte tenu des circonstances et par rapport \u00e0 la marge de 4,3 % de l’exercice pr\u00e9c\u00e9dent, ce serait une bonne performance.
\n\u00a0<\/p>\n

Comment Muller y parviendra-t-il ? Aux \u00c9tats-Unis, qui repr\u00e9sentent 60 % des ventes, la hausse des prix affectera moins les ventes : l’\u00e9lasticit\u00e9 des prix y est plus faible et la crise \u00e9nerg\u00e9tique est moins pr\u00e9sente. En Europe, les cons\u00e9quences de la guerre se font sentir plus fortement, mais Ahold Delhaize ma\u00eetrise bien les co\u00fbts, entre autres parce que la moiti\u00e9 des ventes est constitu\u00e9e de marques priv\u00e9es. Par cons\u00e9quent, le d\u00e9taillant s’en sort mieux que nombre de ses pairs, ce qui constitue un avantage suppl\u00e9mentaire en p\u00e9riode d’inflation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un avertissement sur les b\u00e9n\u00e9fices de Tesco provoque des dommages collat\u00e9raux dans le commerce de d\u00e9tail alimentaire : l’inflation et la concurrence font s’\u00e9vaporer les marges, dans un march\u00e9 qui revient \u00e0 des ventes \u00ab\u00a0normales\u00a0\u00bb apr\u00e8s la pand\u00e9mie. Colruyt est dans l’\u0153il du cyclone, Ahold Delhaize ne se sent pas concern\u00e9. \u00a0 Temp\u00eate quasi-parfaite Le […]<\/p>\n","protected":false},"author":1,"featured_media":55123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-55126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nAnalyse : L'inflation fait-elle saigner les supermarch\u00e9s ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un avertissement sur les b\u00e9n\u00e9fices de Tesco provoque des dommages collat\u00e9raux dans le commerce de d\u00e9tail alimentaire : l'inflation et la concurrence font s'\u00e9vaporer les marges, 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