{"id":55544,"date":"2022-04-20T13:03:00","date_gmt":"2022-04-20T13:03:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55544"},"modified":"2022-04-21T13:05:09","modified_gmt":"2022-04-21T13:05:09","slug":"heineken-repercute-les-hausses-de-prix-sur-les-europeens-assoiffes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-repercute-les-hausses-de-prix-sur-les-europeens-assoiffes\/","title":{"rendered":"Heineken r\u00e9percute les hausses de prix sur les Europ\u00e9ens assoiff\u00e9s"},"content":{"rendered":"\n<p><strong>Heineken <\/strong>profite ironiquement de la hausse des prix des c\u00e9r\u00e9ales : maintenant que les consommateurs assoiff\u00e9s peuvent enfin sortir \u00e0 nouveau, ils acceptent la hausse persistante des prix.<\/p>\n\n\n\n<p>&nbsp;<strong>Un tiers de bi\u00e8re en plus en Europe<\/strong><\/p>\n\n\n\n<p>La bi\u00e8re est produite \u00e0 partir de c\u00e9r\u00e9ales, et les c\u00e9r\u00e9ales proviennent souvent de la Russie ou de l&rsquo;Ukraine. Il est par cons\u00e9quent logique que les prix de la bi\u00e8re augmentent. Heineken est lui aussi oblig\u00e9 de lancer un nouvel avertissement, apr\u00e8s un premier trimestre pourtant solide. Au cours du dernier trimestre, les ventes ont augment\u00e9 de plus d&rsquo;un tiers par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, pour atteindre un peu moins de 7 milliards d&rsquo;euros.<\/p>\n\n\n\n<p>La croissance est due en grande partie \u00e0 l&rsquo;augmentation des prix. Dans le monde entier, Heineken n&rsquo;a vendu que 5,2 % de bi\u00e8re en plus, et par rapport \u00e0 2019 2,8 % de bi\u00e8re en plus a \u00e9t\u00e9 vendue. En Europe, les ventes ont n\u00e9anmoins \u00e9t\u00e9 beaucoup plus \u00e9lev\u00e9es (+15 %) : sur le march\u00e9 domestique n\u00e9erlandais, le groupe brassicole a vendu 30 % de bi\u00e8re en plus, et m\u00eame 40 % au Royaume-Uni. En France et en Italie, le volume a augment\u00e9 de 20 %.<\/p>\n\n\n\n<p>En Asie \u00e9galement, les gens sortent plus souvent dans les pubs, tandis que les consommateurs du monde entier appr\u00e9cient davantage les bi\u00e8res haut de gamme. Il en r\u00e9sulte une augmentation de 3,81 % du b\u00e9n\u00e9fice, qui s&rsquo;\u00e9tablit \u00e0 417 millions d&rsquo;euros. Bien que le r\u00e9sultat ne comprenne pas encore les co\u00fbts de l&rsquo;abandon des activit\u00e9s en Russie, Heineken ne le comptabilisera qu&rsquo;\u00e0 la fin du premier semestre de l&rsquo;ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken profite ironiquement de la hausse des prix des c\u00e9r\u00e9ales : maintenant que les consommateurs assoiff\u00e9s peuvent enfin sortir \u00e0 nouveau, ils acceptent la hausse persistante des prix. &nbsp;Un tiers de bi\u00e8re en plus en Europe La bi\u00e8re est produite \u00e0 partir de c\u00e9r\u00e9ales, et les c\u00e9r\u00e9ales proviennent souvent de la Russie ou de l&rsquo;Ukraine. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":55454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[130],"topic":[],"region":[],"class_list":["post-55544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-heineken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken r\u00e9percute les hausses de prix sur les Europ\u00e9ens assoiff\u00e9s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-repercute-les-hausses-de-prix-sur-les-europeens-assoiffes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken r\u00e9percute les hausses de prix sur les Europ\u00e9ens assoiff\u00e9s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Heineken profite ironiquement de la hausse des prix des c\u00e9r\u00e9ales : maintenant que les consommateurs assoiff\u00e9s peuvent enfin sortir \u00e0 nouveau, ils acceptent la hausse persistante des prix. &nbsp;Un tiers de bi\u00e8re en plus en Europe La bi\u00e8re est produite \u00e0 partir de c\u00e9r\u00e9ales, et les c\u00e9r\u00e9ales proviennent souvent de la Russie ou de l&rsquo;Ukraine. 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