{"id":55677,"date":"2022-04-22T12:58:39","date_gmt":"2022-04-22T12:58:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55677"},"modified":"2022-04-22T12:58:41","modified_gmt":"2022-04-22T12:58:41","slug":"amazon-penetre-les-boutiques-en-ligne-externes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-penetre-les-boutiques-en-ligne-externes\/","title":{"rendered":"Amazon p\u00e9n\u00e8tre les boutiques en ligne externes"},"content":{"rendered":"\n

Amazon <\/strong>sort de sa place de march\u00e9 et entre en concurrence avec Shopify <\/strong>: les commer\u00e7ants peuvent d\u00e9sormais utiliser les services d’Amazon sur leur propre boutique en ligne.<\/p>\n\n\n\n

Prime, sans Amazon<\/h2>\n\n\n\n

Faites-vous livrer gratuitement par Amazon, payez avec Amazon Pay, profitez des avantages de Prime, mais ne vous perdez pas dans l’immense plateforme d’achat du g\u00e9ant du commerce \u00e9lectronique. C’est ce que promet ‘Buy with Prime’, le nouveau service propos\u00e9 par la soci\u00e9t\u00e9 de Jeff Bezos aux \u00c9tats-Unis. Les d\u00e9taillants et les marques peuvent d\u00e9sormais relier leurs propres boutiques en ligne au syst\u00e8me Amazon.<\/p>\n\n\n\n

Les boutiques en ligne qui offrent ce service seront reconnaissables \u00e0 la pr\u00e9sence d’un logo Prime sur leur site. Les consommateurs y verront imm\u00e9diatement la date de livraison pr\u00e9vue pour les produits \u00e9ligibles. Ils peuvent \u00e9galement payer avec Amazon Pay et utiliser le r\u00e9seau d’ex\u00e9cution d’Amazon pour faire livrer leurs commandes. L’achat avec Prime garantit par ailleurs des retours gratuits.<\/p>\n\n\n\n

Uniquement sur invitation<\/h2>\n\n\n\n

Buy with Prime est facile \u00e0 ajouter \u00e0 la plupart des boutiques en ligne de vente directe aux consommateurs existantes, et sera d\u00e9ploy\u00e9 par invitation en 2022<\/a>, indique le blog de l’entreprise. Dans un premier temps, seuls les d\u00e9taillants utilisant Fulfillment by Amazon seront invit\u00e9s, mais par la suite, les marchands et les marques ne vendant pas sur Amazon pourront eux aussi s’inscrire.<\/p>\n\n\n\n

Ce premier groupe de d\u00e9taillants pourra ajouter l’option Acheter avec Prime \u00e0 sa boutique en ligne en quelques minutes, puisque leur stock est de toute fa\u00e7on d\u00e9j\u00e0 stock\u00e9 dans les entrep\u00f4ts d’Amazon. Ce qui est nouveau, c’est que les d\u00e9taillants obtiennent les informations relatives aux commandes des clients, y compris leur adresse \u00e9lectronique, leur permettant de communiquer directement et de disposer de leurs propres donn\u00e9es clients.<\/p>\n\n\n\n

En r\u00e9ponse \u00e0 Shopify<\/h2>\n\n\n\n

Avec cette option, Amazon veut attirer les marques et les d\u00e9taillants qui attachent de l’importance \u00e0 leur propre exp\u00e9rience et \u00e0 leur environnement d’achat en ligne, et ne veulent pas simplement se retrouver parmi des milliers d’autres produits sur la place de march\u00e9. Le g\u00e9ant de Seattle entre ainsi en concurrence plus directe avec Shopify, qui permet aux marques et aux d\u00e9taillants ind\u00e9pendants de g\u00e9rer facilement leur propre boutique en ligne. Shopify conna\u00eet un succ\u00e8s grandissant en tant qu’alternative au syst\u00e8me de ‘taille unique’ d’Amazon.<\/p>\n\n\n\n

De plus, les membres Prime, qui paient une cotisation fixe \u00e0 Amazon, ont plus d’options avec leur abonnement. Bien entendu, la soci\u00e9t\u00e9 esp\u00e8re ainsi conserver et attirer encore plus de membres payants. Aux \u00c9tats-Unis, pr\u00e8s des trois quarts des m\u00e9nages auraient un abonnement \u00e0 Prime.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon sort de sa place de march\u00e9 et entre en concurrence avec Shopify : les commer\u00e7ants peuvent d\u00e9sormais utiliser les services d’Amazon sur leur propre boutique en ligne.<\/p>\n","protected":false},"author":5,"featured_media":55668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[198],"region":[207],"class_list":["post-55677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-e-commerce","region-verenigde-staten"],"acf":[],"yoast_head":"\nAmazon p\u00e9n\u00e8tre les boutiques en ligne externes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon en concurrence avec Shopify : les commer\u00e7ants peuvent d\u00e9sormais utiliser les 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