{"id":55886,"date":"2022-04-27T08:32:17","date_gmt":"2022-04-27T08:32:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55886"},"modified":"2022-04-27T08:32:18","modified_gmt":"2022-04-27T08:32:18","slug":"cras-woodshops-devient-cras-apres-144-ans-dexistence","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/cras-woodshops-devient-cras-apres-144-ans-dexistence\/","title":{"rendered":"Cras Woodshops devient Cras apr\u00e8s 144 ans d’existence"},"content":{"rendered":"\n

Cras Woodshops<\/strong>, un commerce de bois pour les professionnels, adopte une nouvelle strat\u00e9gie : l’entreprise familiale de 144 ans s’appelle d\u00e9sormais simplement Cras <\/strong>et se lance dans l’expansion, \u00e9galement en ligne.<\/p>\n\n\n\n

Cinq ans de changement<\/h2>\n\n\n\n

Le n\u00e9gociant en bois B2B Cras Woodshops, qui compte dix-sept magasins en Belgique, adopte une nouvelle strat\u00e9gie. Pour bien montrer que l’entreprise familiale ne vend pas que du bois, elle s’appelle d\u00e9sormais simplement Cras. En fait, sept responsables de cat\u00e9gorie sont y d\u00e9j\u00e0 \u00e0 l’\u0153uvre, qui a \u00e9largi la gamme destin\u00e9e aux artisans pour y inclure, entre autres, le composite, les plaques de pl\u00e2tre et l’isolation.<\/p>\n\n\n\n

\u00ab C’est le moment id\u00e9al pour envoyer un message renouvel\u00e9 et affin\u00e9 \u00bb, d\u00e9clare Kenneth Tallir, responsable du marketing omnicanal chez Cras. \u00ab D’une part parce que l’entreprise a beaucoup chang\u00e9 au cours des cinq derni\u00e8res ann\u00e9es et d’autre part parce que nous avons des projets de croissance ambitieux. \u00bb<\/p>\n\n\n\n

Bient\u00f4t, les clients professionnels pourront \u00e9galement commander en ligne, sur une plateforme clients ou poser des questions via WhatsApp, Facebook Messenger et d’autres canaux num\u00e9riques. Parall\u00e8lement, la soci\u00e9t\u00e9 rend le retrait plus efficace avec un guichet de nuit dans certains magasins et un comptoir \u00ab fast flow \u00bb pendant les heures d’ouverture. L\u00e0, les marchandises command\u00e9es \u00e0 l’avance peuvent \u00eatre retir\u00e9es plus rapidement.<\/p>\n\n\n\n

D’autres magasins en vue<\/h2>\n\n\n\n

\u00c0 Ostende, Cras met \u00e9galement en place un tout nouveau concept de magasin. Le magasin, qui doit \u00eatre pr\u00eat aux alentours des vacances de la construction, est davantage ax\u00e9 sur le conseil et le service. Dans l’espace pro, les artisans peuvent trouver des \u00e9chantillons, des maquettes et des outils, tandis que les visiteurs peuvent consulter toutes les informations techniques des mat\u00e9riaux via des codes QR. Pendant que les clients attendent leurs planches sci\u00e9es, ils re\u00e7oivent du caf\u00e9 et des informations via des \u00e9crans num\u00e9riques.<\/p>\n\n\n\n

\u00ab Cras 2.0 \u00bb, comme l’appelle Tallir, a d\u00e9j\u00e0 l’intention de s’\u00e9tendre avec le nouveau concept. \u00ab Un exercice r\u00e9cent bas\u00e9 sur des donn\u00e9es \u00e9tendues nous montre qu’il existe encore un potentiel consid\u00e9rable sur le march\u00e9 pour notre concept Cras. \u00bb Tallir ne pr\u00e9cise pas le nombre exact de magasins Cras qui seront ajout\u00e9s, mais \u00ab reste ambitieux \u00e0 cet \u00e9gard \u00bb.<\/p>\n\n\n\n

Par analogie avec le Green Deal europ\u00e9en, Cras souhaite \u00e9galement r\u00e9duire ses propres \u00e9missions de CO2 de 55 % d’ici 2030. L’entreprise travaille notamment avec des panneaux solaires et du bois local, et \u00e9labore un plan d’action concret.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le n\u00e9gociant en bois B2B Cras Woodshops s’appelle d\u00e9sormais simplement Cras et se lance dans l’expansion, \u00e9galement en ligne.<\/p>\n","protected":false},"author":5,"featured_media":55879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[198,197],"region":[226],"class_list":["post-55886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","topic-e-commerce","topic-expansie","region-belgique"],"acf":[],"yoast_head":"\nCras Woodshops devient Cras apr\u00e8s 144 ans d'existence - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le n\u00e9gociant en bois B2B Cras Woodshops s'appelle d\u00e9sormais simplement Cras et se lance dans l'expansion, \u00e9galement en 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