{"id":55906,"date":"2022-04-27T11:52:53","date_gmt":"2022-04-27T11:52:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55906"},"modified":"2022-04-27T11:52:54","modified_gmt":"2022-04-27T11:52:54","slug":"la-chaine-danimaleries-poils-et-plumes-veut-conquerir-la-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-danimaleries-poils-et-plumes-veut-conquerir-la-flandre\/","title":{"rendered":"La cha\u00eene d\u2019animaleries Poils et Plumes veut conqu\u00e9rir la Flandre"},"content":{"rendered":"\n<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, <strong>Poils et Plumes<\/strong> \u00e9tait presque exclusivement actif en Wallonie, mais le nouveau propri\u00e9taire Felix Delva voit \u00e9galement des opportunit\u00e9s dans le nord du pays. Le moment est bien choisi : le march\u00e9 des animaux de compagnie est en plein essor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De meilleurs conseils et des produits de qualit\u00e9<\/h2>\n\n\n\n<p>Poils et Plumes a \u00e9t\u00e9 fond\u00e9 il y a une trentaine d&rsquo;ann\u00e9es par un couple d&rsquo;entrepreneurs, Rita Leboutte et Yves Dew\u00eache. Maintenant, la cha\u00eene compte 33 magasins franchis\u00e9s, principalement en Wallonie, mais aussi \u00e0 Uccle, Grimbergen et Knokke. Au moins deux autres ouvertures de magasins sont pr\u00e9vues pour cette ann\u00e9e, ce qui porterait le chiffre d&rsquo;affaires annuel \u00e0 environ 40 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Mais pour continuer \u00e0 se d\u00e9velopper, des fonds suppl\u00e9mentaires sont n\u00e9cessaires : les entrepreneurs, accompagn\u00e9s par le cabinet de conseil Closing, se sont donc mis \u00e0 la recherche d&rsquo;un investisseur. Ils ont trouv\u00e9 Felix Delva, un ancien employ\u00e9 d&rsquo;<strong>AB InBev. <\/strong>Avec le soutien de la soci\u00e9t\u00e9 d&rsquo;investissement wallonne SRIW, il souhaite \u00e9tendre la cha\u00eene, \u00e9galement en Flandre. Ce march\u00e9 est en plein essor : l&rsquo;ann\u00e9e derni\u00e8re, un Belge sur quatre a accueilli un animal de compagnie, selon une \u00e9tude de march\u00e9 r\u00e9alis\u00e9e par Dedicated.<\/p>\n\n\n\n<p>Poils et Plumes veut \u00eatre plus haut de gamme que la concurrence, <a href=\"https:\/\/www.lecho.be\/entreprises\/general\/les-animaleries-wallonnes-poils-et-plumes-changent-de-maitre\/10383205.html\">avec de meilleurs conseils et des produits de meilleure qualit\u00e9<\/a>, a d\u00e9clar\u00e9 M. Delva \u00e0 L&rsquo;Echo. Il souhaite que la centrale d&rsquo;achat soit r\u00e9ellement au service des franchis\u00e9s, \u00ab&nbsp;qui ne sont pas vus que comme des vaches \u00e0 lait.&nbsp;\u00bb Les anciens propri\u00e9taires resteront \u00e0 bord pendant quatre mois suppl\u00e9mentaires pour assurer une transition en douceur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, Poils et Plumes \u00e9tait presque exclusivement actif en Wallonie, mais le nouveau propri\u00e9taire Felix Delva voit \u00e9galement des opportunit\u00e9s dans le nord du pays. Le moment est bien choisi : le march\u00e9 des animaux de compagnie est en plein essor. De meilleurs conseils et des produits de qualit\u00e9 Poils et Plumes a \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":55903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[241,240],"topic":[197],"region":[90],"class_list":["post-55906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-ab-inbev","company-poils-et-plumes","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene d\u2019animaleries Poils et Plumes veut conqu\u00e9rir la Flandre - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-danimaleries-poils-et-plumes-veut-conquerir-la-flandre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cha\u00eene d\u2019animaleries Poils et Plumes veut conqu\u00e9rir la Flandre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Jusqu&rsquo;\u00e0 pr\u00e9sent, Poils et Plumes \u00e9tait presque exclusivement actif en Wallonie, mais le nouveau propri\u00e9taire Felix Delva voit \u00e9galement des opportunit\u00e9s dans le nord du pays. Le moment est bien choisi : le march\u00e9 des animaux de compagnie est en plein essor. 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