{"id":55933,"date":"2022-04-27T15:14:52","date_gmt":"2022-04-27T15:14:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55933"},"modified":"2022-04-27T15:16:34","modified_gmt":"2022-04-27T15:16:34","slug":"le-supermarche-en-ligne-rohlik-livre-10-millions-de-commandes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-rohlik-livre-10-millions-de-commandes\/","title":{"rendered":"Le supermarch\u00e9 en ligne Rohlik livre 10 millions de commandes"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne tch\u00e8que <strong>Rohlik Group<\/strong> a augment\u00e9 ses ventes de moiti\u00e9 l&rsquo;ann\u00e9e derni\u00e8re et a pass\u00e9 pr\u00e8s de 10 millions de commandes. Aujourd&rsquo;hui, l&rsquo;e-tailer se d\u00e9veloppe en Italie, en Roumanie et en Espagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de baisse post-pand\u00e9mique<\/h2>\n\n\n\n<p>Le supermarch\u00e9 en ligne Rohlik a enregistr\u00e9 une hausse de 53 % de son chiffre d&rsquo;affaires au cours du dernier exercice. Les ventes nettes ont atteint 490 millions d&rsquo;euros, gr\u00e2ce \u00e0 une forte expansion europ\u00e9enne. L&rsquo;ann\u00e9e derni\u00e8re, le groupe s&rsquo;est lanc\u00e9 sous le nom de Knuspr en Allemagne, tout en \u00e9tant d\u00e9j\u00e0 actif en R\u00e9publique tch\u00e8que, en Autriche et en Hongrie.<\/p>\n\n\n\n<p>Au total, l&rsquo;entreprise, fond\u00e9e en 2014 par l&rsquo;entrepreneur Tomas Cupr, dit compter plus d&rsquo;un million de clients, \u00e0 qui elle a livr\u00e9 200 millions d&rsquo;articles dans pr\u00e8s de 10 millions de commandes l&rsquo;an dernier. La valeur moyenne des commandes en Europe occidentale d\u00e9passe 85 euros, rapporte Reuters.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous sommes heureux de ne <a href=\"https:\/\/www.reuters.com\/article\/rohlik-results\/online-grocer-rohlik-posts-53-rise-in-revenue-as-expansion-builds-idINL5N2WO6XS\" target=\"_blank\" rel=\"noreferrer noopener\">pas avoir constat\u00e9 d&rsquo;affaiblissement ou de ralentissement<\/a> de la croissance apr\u00e8s la pand\u00e9mie. Non seulement l&rsquo;EBITDA de notre march\u00e9 principal tch\u00e8que est rentable depuis 2018, mais l&rsquo;ensemble de nos quatre march\u00e9s existants sont sur la voie de la rentabilit\u00e9 au cours du prochain exercice\u00a0\u00bb, a d\u00e9clar\u00e9 Cupr \u00e0 propos de la marge brute, sans toutefois citer de chiffres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En route pour l&rsquo;Italie, la Roumanie et l&rsquo;Espagne<\/h2>\n\n\n\n<p>Lors d&rsquo;un tour de table en juillet dernier, Rohlik a lev\u00e9 100 millions d&rsquo;euros et se valorisait \u00e0 1 milliard d&rsquo;euros. En six mois, la soci\u00e9t\u00e9 tch\u00e8que a ouvert deux entrep\u00f4ts en Allemagne, tout en pr\u00e9voyant d&rsquo;investir des centaines de millions d&rsquo;euros dans les ann\u00e9es \u00e0 venir. Cette ann\u00e9e, Rohlik compte automatiser les centres de distribution de Munich, Hambourg et Prague.<\/p>\n\n\n\n<p>En 2022, Rohlik fera ses premiers pas en Italie, en Roumanie et en Espagne. Gr\u00e2ce \u00e0 une acquisition du catalan <strong>Ulabox<\/strong>, l&rsquo;entreprise lancera ses services \u00e0 Barcelone et \u00e0 Madrid sous la marque <strong>Sezamo <\/strong><a href=\"https:\/\/elpais.com\/economia\/2022-04-27\/rohlik-el-super-online-checo-irrumpe-en-espana-con-la-compra-de-ulabox.html\" target=\"_blank\" rel=\"noreferrer noopener\">au second semestre de cette ann\u00e9e<\/a>, selon El Pais. Cupr pr\u00e9voit \u00e9galement de poursuivre son expansion en Allemagne. Pour faire face \u00e0 la forte inflation et aux augmentations de prix, le groupe Rohlik investit dans davantage de produits sous marque de distributeur. Il s&rsquo;agirait dans un premier temps de produits secs tels que le caf\u00e9 moulu et les aliments pour animaux de compagnie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne Rohlik Group a augment\u00e9 ses ventes de moiti\u00e9 l&rsquo;ann\u00e9e derni\u00e8re et a pass\u00e9 pr\u00e8s de 10 millions de commandes.<\/p>\n","protected":false},"author":5,"featured_media":55927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[253],"topic":[198],"region":[243],"class_list":["post-55933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-rohlik","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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