{"id":55995,"date":"2022-04-29T08:46:31","date_gmt":"2022-04-29T08:46:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=55995"},"modified":"2022-04-29T08:46:32","modified_gmt":"2022-04-29T08:46:32","slug":"amazon-vend-moins-et-enregistre-une-perte-historique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-vend-moins-et-enregistre-une-perte-historique\/","title":{"rendered":"Amazon vend moins et enregistre une perte historique"},"content":{"rendered":"\n

Cela date de 2015, mais Amazon <\/strong>a de nouveau enregistr\u00e9 des pertes au dernier trimestre. Les ventes de commerce \u00e9lectronique s’essoufflent, notamment en dehors des \u00c9tats-Unis, et le g\u00e9ant de Seattle temp\u00e8re \u00e9galement ses pr\u00e9visions pour le deuxi\u00e8me trimestre.<\/p>\n\n\n\n

Baisse des ventes en ligne<\/h2>\n\n\n\n

Amazon a termin\u00e9 le trimestre avec une perte de 3,8 milliards de dollars (3,6 milliards d’euros) pour la premi\u00e8re fois depuis 2015. Le grand coupable est le r\u00e9cent investissement dans Rivian, un fabricant de voitures \u00e9lectriques, mais les ventes ont \u00e9galement d\u00e9\u00e7u au cours du trimestre. Les ventes de commerce \u00e9lectronique ont chut\u00e9 de 3 % pour atteindre 51,1 milliards de dollars (48,3 milliards d’euros), une chute brutale apr\u00e8s une croissance \u00e0 deux chiffres pendant et avant la crise Covid.<\/p>\n\n\n\n

Au niveau international, on constate m\u00eame une baisse de 6 %. Toutefois, la croissance des autres unit\u00e9s commerciales d’Amazon, telles que l’informatique en nuage et la publicit\u00e9, est rest\u00e9e forte, de sorte que le chiffre d’affaires total a tout de m\u00eame augment\u00e9 de 7 %. \u00ab La pand\u00e9mie et la guerre qui a suivi en Ukraine ont entra\u00een\u00e9 une croissance et des d\u00e9fis inhabituels \u00bb, a d\u00e9clar\u00e9 Andy Jassy, successeur de Jeff Bezos \u00e0 la t\u00eate d’Amazon. Ces d\u00e9fis incluent des co\u00fbts plus \u00e9lev\u00e9s, une inflation persistante et des pressions sur la cha\u00eene d’approvisionnement.<\/p>\n\n\n\n

L’inflation seule a ajout\u00e9 2 milliards de dollars de co\u00fbts, selon Jassy. Aux \u00c9tats-Unis, le g\u00e9ant de la technologie a \u00e9galement augment\u00e9 les salaires du personnel en r\u00e9ponse aux graves p\u00e9nuries de main-d’\u0153uvre et aux luttes syndicales croissantes. La hausse des prix du carburant a \u00e9galement rendu les livraisons plus co\u00fbteuses. R\u00e9cemment, Amazon a donc augment\u00e9 les prix de ses services, tant pour les consommateurs (abonnement Prime plus cher) que pour les vendeurs de la plateforme (commission plus \u00e9lev\u00e9e).<\/p>\n\n\n\n

Pas encore d’am\u00e9lioration<\/h2>\n\n\n\n

L’avenir ne promet pas beaucoup d’am\u00e9lioration. Amazon pr\u00e9voit \u00e9galement des ventes plus faibles que pr\u00e9vu pour le deuxi\u00e8me trimestre. L’entreprise s’attend maintenant \u00e0 une augmentation des ventes de 3 \u00e0 7 % et estime qu’il y a une perte possible. Le r\u00e9sultat d’exploitation se situerait entre -1 milliard de dollars et un b\u00e9n\u00e9fice de 3 milliards de dollars.<\/p>\n\n\n\n

\u00ab Maintenant que nous ne sommes plus \u00e0 la recherche de capacit\u00e9s physiques ou de personnel, nos \u00e9quipes se concentrent sur l’am\u00e9lioration de la productivit\u00e9 et de l’efficacit\u00e9 des co\u00fbts dans l’ensemble de notre r\u00e9seau de fulfilment \u00bb, se d\u00e9sole n\u00e9anmoins Jassy. \u00ab Nous savons comment faire et nous l’avons fait auparavant. Cela peut prendre un certain temps, notamment parce que nous devons faire face aux pressions continues de l’inflation et de la cha\u00eene d’approvisionnement, mais nous constatons des progr\u00e8s encourageants sur un certain nombre de dimensions de l’exp\u00e9rience client. \u00bb En particulier, l’entreprise livre \u00e0 nouveau aussi rapidement qu’avant la pand\u00e9mie, a soulign\u00e9 le PDG.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon a enregistr\u00e9 des pertes au dernier trimestre. Les ventes de commerce s’essoufflent et le g\u00e9ant de Seattle temp\u00e8re \u00e9galement ses pr\u00e9visions.<\/p>\n","protected":false},"author":5,"featured_media":55992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[198],"region":[243],"class_list":["post-55995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"\nAmazon vend moins et enregistre une perte historique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a enregistr\u00e9 des pertes au dernier trimestre. 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