{"id":56008,"date":"2022-04-29T09:13:17","date_gmt":"2022-04-29T09:13:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56008"},"modified":"2022-04-29T09:13:17","modified_gmt":"2022-04-29T09:13:17","slug":"inno-fete-son-125e-anniversaire-avec-ses-clients-les-plus-fideles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/inno-fete-son-125e-anniversaire-avec-ses-clients-les-plus-fideles\/","title":{"rendered":"Inno f\u00eate son 125e anniversaire avec ses clients les plus fid\u00e8les"},"content":{"rendered":"\n<p>Pour marquer son 125e anniversaire, la cha\u00eene de grands magasins <strong>Inno <\/strong>r\u00e9compense ses clients les plus fid\u00e8les avec un nouveau programme de fid\u00e9lit\u00e9. Les clients les plus fid\u00e8les seront r\u00e9partis en quatre cat\u00e9gories, chacune d&rsquo;entre elles recevant davantage de cadeaux et de promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre cat\u00e9gories<\/h2>\n\n\n\n<p>La cha\u00eene de grands magasins Inno a \u00e9t\u00e9 ouverte \u00e0 Bruxelles en 1897 sous le nom de &lsquo;A l&rsquo;innovation&rsquo;. Cette ann\u00e9e sera donc une ann\u00e9e anniversaire &#8211; m\u00eame <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/linno-renvoie-la-moitie-de-son-personnel-au-chomage-temporaire-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">si elle est un peu morose<\/a>, mais la cha\u00eene ne se laisse pas abattre. Au contraire : un PDG ambitieux, Armin Devender, a annonc\u00e9, outre le nouveau programme, toute une s\u00e9rie d&rsquo;\u00e9v\u00e9nements et de promotions pour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/fashion\/inno-rappelle-son-personnel-au-travail\/\" target=\"_blank\" rel=\"noreferrer noopener\">donner du lustre \u00e0 cet anniversaire<\/a>.<\/p>\n\n\n\n<p>A partir du 5 mai, il y aura un programme de fid\u00e9lit\u00e9 qui divisera les clients fid\u00e8les en quatre cat\u00e9gories : Unique, Incroyable, Exceptionnel ou Premium. \u00ab&nbsp;Le programme \u00e0 la base de cette d\u00e9marche est tr\u00e8s simple : les clients les plus fid\u00e8les b\u00e9n\u00e9ficient des plus grands avantages. Ces avantages peuvent varier de cadeaux d&rsquo;anniversaire \u00e0 des promotions personnalis\u00e9es, des cadeaux, des \u00e9v\u00e9nements exclusifs et des services uniques&nbsp;\u00bb, explique Elly Zwinnen, directrice du marketing, dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>En outre, le programme de r\u00e9novation des magasins se poursuit : quatre magasins (Louvain, Li\u00e8ge, Schoten et Sint-Niklaas) ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9nov\u00e9s selon le nouveau concept de magasin, qui se veut chaleureux et accessible. A Anvers et \u00e0 Li\u00e8ge, la cha\u00eene a \u00e9galement test\u00e9 un bar \u00e0 jus et \u00e0 caf\u00e9, qui sera bient\u00f4t d\u00e9ploy\u00e9 \u00e0 Bruxelles. Le reste des seize grands magasins belges Inno auront au moins une nouvelle fa\u00e7ade dans le nouveau style.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour marquer son 125e anniversaire, la cha\u00eene Inno r\u00e9compense ses clients les plus fid\u00e8les avec un nouveau programme de fid\u00e9lit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":55987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[244],"topic":[],"region":[226],"class_list":["post-56008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-inno","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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