{"id":56134,"date":"2022-05-02T11:09:54","date_gmt":"2022-05-02T11:09:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56134"},"modified":"2022-05-02T11:09:55","modified_gmt":"2022-05-02T11:09:55","slug":"alibaba-introduit-sa-plateforme-dasie-du-sud-est-lazada-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-introduit-sa-plateforme-dasie-du-sud-est-lazada-en-europe\/","title":{"rendered":"Alibaba introduit sa plateforme d’Asie du Sud-Est Lazada en Europe"},"content":{"rendered":"\n

Lazada<\/strong>, la plus grande plateforme de commerce \u00e9lectronique d’Asie du Sud-Est, a des projets europ\u00e9ens. Son propri\u00e9taire, Alibaba<\/strong>, veut introduire la place de march\u00e9 en ligne en Europe, maintenant que les Chinois ont encore resserr\u00e9 leur emprise sur l’a\u00e9roport de Li\u00e8ge.<\/p>\n\n\n\n

Course avec Shopee<\/h2>\n\n\n\n

Le groupe Alibaba envisage d’introduire sa filiale d’Asie du Sud-Est, Lazada, en Europe. La place de march\u00e9 en ligne est le plus grand acteur du commerce \u00e9lectronique en Asie du Sud-Est et comptait plus de 159 millions de clients actifs en 2021. L’entreprise, fond\u00e9e il y a dix ans par Rocket Internet<\/strong>, s’est fix\u00e9 un objectif de 300 millions d’ici 2030. L’acc\u00e9l\u00e9rateur berlinois \u00e9tait \u00e9galement \u00e0 l’origine de Zalando et HelloFresh, mais en 2016, Alibaba a rachet\u00e9 la majorit\u00e9 des parts<\/a> de Lazada.<\/p>\n\n\n\n

L’Europe devient soudainement int\u00e9ressante pour Lazada, car son grand rival Shopee <\/strong>semble s’\u00e9touffer sur le continent. L’ann\u00e9e derni\u00e8re, le sosie d’AliExpress<\/strong>, Shopee, a \u00e9t\u00e9 lanc\u00e9 en Pologne, en Espagne et en France, mais d\u00e9j\u00e0 en mars de cette ann\u00e9e, la plateforme s’est retir\u00e9e du march\u00e9 fran\u00e7ais en raison de faibles perspectives de croissance. Alibaba pense qu’elle peut avoir plus de succ\u00e8s car elle dispose d’une forte position logistique \u00e0 Li\u00e8ge. En novembre de l’ann\u00e9e derni\u00e8re, Alibaba a ouvert une nouvelle plateforme centrale \u00e0 l’a\u00e9roport pour sa branche logistique Cainiao<\/strong>, qui, selon elle, est la plus grande de ce type en Europe.<\/p>\n\n\n\n

Besoin de l’\u00e9tranger<\/h2>\n\n\n\n

Lazada veut se diff\u00e9rencier en Europe de sa formule s\u0153ur AliExpress en agissant davantage comme une place de march\u00e9 locale avec des commer\u00e7ants et des partenaires commerciaux europ\u00e9ens, au lieu de l’offre essentiellement chinoise d’AliExpress. James Dong, le PDG de Lazada Tha\u00eflande, dirigera cette initiative<\/a>, rapporte Reuters.<\/p>\n\n\n\n

Il est important pour Alibaba de cibler l’expansion \u00e0 l’\u00e9tranger<\/a> alors que la croissance int\u00e9rieure chinoise ralentit. Le g\u00e9ant de la technologie doit faire face \u00e0 de nouveaux venus puissants tels que Pinduoduo <\/strong>et Douyin<\/strong>, la s\u0153ur de TikTok, mais aussi au renforcement des r\u00e9glementations qui limitent le pouvoir des m\u00e9ga-d\u00e9taillants en place. La concurrence s’intensifie \u00e9galement sur le march\u00e9 de l’Asie du Sud-Est.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lazada, la plus grande plateforme de commerce \u00e9lectronique d’Asie du Sud-Est, a des projets europ\u00e9ens. Son propri\u00e9taire, Alibaba, veut introduire la place de march\u00e9 en ligne en Europe.<\/p>\n","protected":false},"author":5,"featured_media":56127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[209,274],"topic":[198,276],"region":[226,277,243],"class_list":["post-56134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-alibaba","company-shopee","topic-e-commerce","topic-expansion","region-belgique","region-chine","region-europe"],"acf":[],"yoast_head":"\nAlibaba introduit sa plateforme d'Asie du Sud-Est Lazada en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lazada, la plus grande plateforme de commerce \u00e9lectronique d'Asie du Sud-Est, a des projets europ\u00e9ens. 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