{"id":56233,"date":"2022-05-03T08:00:50","date_gmt":"2022-05-03T08:00:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56233"},"modified":"2022-05-03T13:05:48","modified_gmt":"2022-05-03T13:05:48","slug":"zeb-arrete-ses-propres-magasins-pour-enfants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeb-arrete-ses-propres-magasins-pour-enfants\/","title":{"rendered":"Zeb arr\u00eate ses propres magasins pour enfants"},"content":{"rendered":"\n<p><strong>Zeb <\/strong>met fin \u00e0 <strong>Zeb for Stars<\/strong>, la formule des magasins pour enfants du d\u00e9taillant multimarques. Cinq magasins vont fermer, certains seront remplac\u00e9s par une autre enseigne s\u0153ur de Zeb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectifs manqu\u00e9s<\/h2>\n\n\n\n<p>Plus de magasins pour enfants pour Zeb : d&rsquo;ici cet \u00e9t\u00e9, les cinq succursales de Zeb for Stars fermeront leurs portes. La cha\u00eene de v\u00eatements pour enfants a commenc\u00e9 \u00e0 se d\u00e9ployer il y a quatre ans, mais n&rsquo;a pas \u00e9t\u00e9 un succ\u00e8s. Le march\u00e9 des v\u00eatements pour enfants est de toute fa\u00e7on difficile, d&rsquo;autant que Zeb s&rsquo;est concentr\u00e9 sur le segment haut de gamme avec sa gamme de marques, mais \u00e0 cela s&rsquo;est ajout\u00e9e la crise du corona.<\/p>\n\n\n\n<p>\u00ab&nbsp;Les deux ann\u00e9es Covid ont fortement pes\u00e9 sur les ventes. Et certainement les f\u00eates de communion et de printemps manqu\u00e9es&nbsp;\u00bb, a d\u00e9clar\u00e9 la porte-parole Erika Mees au Het Nieuwsblad. Zeb for Stars n&rsquo;a pas atteint les objectifs de croissance, si bien que la soci\u00e9t\u00e9 m\u00e8re, <strong>Fashion Society<\/strong>, retire maintenant la prise. \u00c0 l&rsquo;origine, le PDG Luc Van Mol voulait ouvrir <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeb-en-pleine-croissance-se-lance-dans-la-mode-enfantine\/\" target=\"_blank\" rel=\"noreferrer noopener\">vingt magasins pour enfants en cinq ans<\/a>.<\/p>\n\n\n\n<p>Un certain nombre de magasins seront remplac\u00e9s par une variante pour adultes. Le magasin de Zoersel deviendra par exemple <strong>The Fashion Store<\/strong>. Avec ce format, la soci\u00e9t\u00e9 au-dessus de Zeb vise \u00e9galement un groupe cible un peu plus \u00e2g\u00e9 et les familles. Un choix frappant, puisqu&rsquo;il y a d\u00e9j\u00e0 un Zeb \u2018ordinaire\u2019 \u00e0 c\u00f4t\u00e9 du magasin. Selon Mees, les formules sont compl\u00e9mentaires, m\u00eame si cela reste \u00e0 voir apr\u00e8s l&rsquo;ouverture en septembre. Il est de toute fa\u00e7on pratique que le personnel puisse ainsi continuer \u00e0 travailler et que le bail se poursuive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zeb met fin \u00e0 Zeb for Stars, la formule des magasins pour enfants du d\u00e9taillant multimarques. Cinq magasins vont fermer.<\/p>\n","protected":false},"author":5,"featured_media":56231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[298],"people":[],"extra":[],"company":[294,296,295],"topic":[297],"region":[226],"class_list":["post-56233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-mode-enfantine","company-fashion-society","company-the-fashion-store","company-zeb","topic-fermeture","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeb arr\u00eate ses propres magasins pour enfants - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zeb met fin \u00e0 Zeb for Stars, la formule des magasins pour enfants du d\u00e9taillant multimarques. 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