{"id":56243,"date":"2022-05-03T09:27:22","date_gmt":"2022-05-03T09:27:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56243"},"modified":"2022-05-03T09:27:27","modified_gmt":"2022-05-03T09:27:27","slug":"ancien-chef-le-pain-quotidien-pour-les-burgers-vegetaux-de-lewis-hamilton","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ancien-chef-le-pain-quotidien-pour-les-burgers-vegetaux-de-lewis-hamilton\/","title":{"rendered":"Ancien chef Le Pain Quotidien pour les burgers v\u00e9g\u00e9taux de Lewis Hamilton"},"content":{"rendered":"\n<p>Une nouvelle cha\u00eene de burgers fait son apparition : <strong>Neat Burger<\/strong>, dont les actionnaires ne sont autres que Lewis Hamilton et Leonardo DiCaprio. Vincent Herbert, qui a \u00e9t\u00e9 PDG du <strong>Pain Quotidien <\/strong>pendant 17 ans, sera \u00e0 la t\u00eate de l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des c\u00e9l\u00e9brit\u00e9s pour la viande fausse<\/h2>\n\n\n\n<p>Neat Burger se pr\u00e9pare \u00e0 l&rsquo;expansion. Le concept de restauration rapide est originaire du Royaume-Uni, mais souhaite s&rsquo;\u00e9tendre principalement aux \u00c9tats-Unis. Apr\u00e8s un restaurant pop-up \u00e0 New York, la cha\u00eene veut maintenant ouvrir 14 restaurants et s&rsquo;internationaliser par le biais de la franchise. Les restaurants servent des plats typiques, comme des hamburgers, des hot-dogs et des milkshakes, mais tous sont v\u00e9g\u00e9taliens, selon De Tijd.<\/p>\n\n\n\n<p>Derri\u00e8re le concept se cachent un certain nombre de noms connus. Le pilote de Formule 1 Lewis Hamilton, par exemple, est un actionnaire minoritaire substantiel de Neat Burger, tandis que Tommaso Chiabra en est le pr\u00e9sident. L&rsquo;homme d&rsquo;affaires italien a \u00e9galement \u00e9t\u00e9 l&rsquo;un des premiers \u00e0 investir dans Beyond Meat, un pionnier des hamburgers v\u00e9g\u00e9tariens. Les hamburgers de <strong>Beyond Meat<\/strong> ont fait sensation parce qu&rsquo;ils saignent m\u00eame \u00e0 la cuisson. <\/p>\n\n\n\n<p>\u00c0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, Neat Burger \u00e9tait \u00e9valu\u00e9 \u00e0 environ 70 millions de dollars et un nouveau tour de table est en cours. L&rsquo;acteur et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/leonardo-dicaprio-investit-dans-la-viande-de-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">investisseur exp\u00e9riment\u00e9 dans la nutrition v\u00e9g\u00e9tale<\/a> Leonardo DiCaprio entre \u00e9galement dans le capital \u00e0 cette occasion.<\/p>\n\n\n\n<p>Pour faciliter sa croissance, Neat Burger attire une vieille connaissance de la distribution belge : Vincent Herbert, ancien PDG du Pain Quotidien et r\u00e9sident am\u00e9ricain, dirigera l&rsquo;expansion am\u00e9ricaine de l&rsquo;entreprise. Herbert \u00e9tait \u00e0 la t\u00eate de la cha\u00eene de boulangeries belge <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-fait-ses-adieux-a-son-pdg-belge\/\" target=\"_blank\" rel=\"noreferrer noopener\">jusqu&rsquo;en 2018<\/a>, o\u00f9 il s&rsquo;est occup\u00e9 du d\u00e9ploiement intercontinental de la formule. Fin 2019, il est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-redevient-100-belge\/\" target=\"_blank\" rel=\"noreferrer noopener\">bri\u00e8vement r\u00e9apparu au sein de la cha\u00eene<\/a>, mais au milieu de cette ann\u00e9e, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-ferme-temporairement-la-moitie-de-ses-etablissements-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">une relance et une lourde restructuration<\/a> ont vu le jour. Sous son r\u00e8gne, Le Pain Quotidien a notamment remport\u00e9 le prix Mercurius de Comeos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle cha\u00eene de burgers fait son apparition : Neat Burger, dont les actionnaires sont Lewis Hamilton et Leonardo DiCaprio. A la t\u00eate : Vincent Herbert, ancien PDG du Pain Quotidien.<\/p>\n","protected":false},"author":5,"featured_media":56241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[303],"extra":[],"company":[304],"topic":[276,247],"region":[226,243],"class_list":["post-56243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-vincent-herbert","company-le-pain-quotidien","topic-expansion","topic-franchise","region-belgique","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ancien chef Le Pain Quotidien pour les burgers v\u00e9g\u00e9taux de Lewis Hamilton - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle cha\u00eene de burgers fait son apparition : Neat Burger, dont les actionnaires sont Lewis Hamilton et Leonardo DiCaprio. 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