{"id":56254,"date":"2022-05-03T11:10:18","date_gmt":"2022-05-03T11:10:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56254"},"modified":"2022-05-03T11:11:21","modified_gmt":"2022-05-03T11:11:21","slug":"la-pharmacie-en-ligne-pharmasimple-en-tournee-de-conquete-physique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-pharmacie-en-ligne-pharmasimple-en-tournee-de-conquete-physique\/","title":{"rendered":"La pharmacie en ligne Pharmasimple en tourn\u00e9e de conqu\u00eate physique"},"content":{"rendered":"\n

La parapharmacie en ligne wallonne Pharmasimple <\/strong>se lance dans l’expansion physique : la formule veut atteindre 200 magasins brick-and-mortar. Il est remarquable que le commerce physique soit devenu plus rentable que le commerce en ligne.<\/p>\n\n\n\n

Les pharmacies font mieux qu’en ligne<\/h2>\n\n\n\n

Le d\u00e9taillant en ligne de produits de sant\u00e9 Pharmasimple veut racheter pas moins de 200 pharmacies physiques. L’entreprise de La Louvi\u00e8re en a assez du online, elle qui vient de quitter le monde de la pharmacie il y a dix ans pour le num\u00e9riser enti\u00e8rement. Les pharmaciens Micha\u00ebl Willems et son \u00e9pouse ont \u00e9t\u00e9 parmi les premiers \u00e0 se lancer sur Internet \u00e0 l’\u00e9poque, et cela ne leur a pas port\u00e9 pr\u00e9judice.<\/p>\n\n\n\n

Avec ses trois boutiques en ligne – Pharmasimple, Parapharmazen et 1001 Pharmacies – l’entreprise est cot\u00e9e \u00e0 la bourse de Paris depuis 2017 et a r\u00e9alis\u00e9 l’an dernier un chiffre d’affaires de 30 millions d’euros. Quelque 70 % de ce chiffre d’affaires provient du march\u00e9 fran\u00e7ais.<\/p>\n\n\n\n

Aujourd’hui, cependant, les ann\u00e9es de gloire sont termin\u00e9es. \u00ab\u00a0Aujourd’hui, il est devenu tr\u00e8s difficile d’\u00eatre un joueur en ligne\u00a0\u00bb, explique le fondateur Micha\u00ebl Willems \u00e0 De Tijd. \u00ab\u00a0Chaque euro investi dans Google rapportait auparavant 10 euros. Aujourd’hui, il est \u00e0 peine de trois euros, ce qui n’est pas suffisant pour \u00eatre rentable. La concurrence pour g\u00e9n\u00e9rer une visibilit\u00e9 en ligne est devenue beaucoup plus importante, tout comme la concurrence en ligne dans notre secteur.\u00a0\u00bb Et, chose remarquable, les pharmacies se portent \u00e0 nouveau bien. Selon Willems, les pharmacies sont plus rentables aujourd’hui qu’il y a dix ans.<\/p>\n\n\n\n

30 rachats par an<\/h2>\n\n\n\n

Bien que les boutiques en ligne restent, Willems veut reprendre pied en Belgique. Litt\u00e9ralement, en reprenant 150 \u00e0 200 pharmacies dans les cinq prochaines ann\u00e9es. \u00c0 l’heure actuelle, la cha\u00eene compte d\u00e9j\u00e0 sept succursales physiques, plus pr\u00e9cis\u00e9ment \u00e0 Bruxelles et en Flandre. D’ici la fin de l’ann\u00e9e, il devrait y en avoir 15. D\u00e8s l’ann\u00e9e prochaine, Pharmasimple veut cro\u00eetre au rythme de 30 acquisitions par an.<\/p>\n\n\n\n

Pour rendre son expansion possible, l’entreprise wallonne re\u00e7oit l’aide de l’investisseur britannique Alpha Blue Ocean. En 2021, le fonds a soutenu une augmentation de capital de 10 millions d’euros et, au cours des cinq prochaines ann\u00e9es, Pharmasimple peut lever 200 millions d’euros suppl\u00e9mentaires en \u00e9change d’obligations.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pharmasimple se lance dans l’expansion physique : la formule veut atteindre 200 magasins brick-and-mortar. Il est remarquable que le commerce physique soit devenu plus rentable que le commerce en ligne.<\/p>\n","protected":false},"author":5,"featured_media":56247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[282,198,276],"region":[226],"class_list":["post-56254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","topic-acquisition","topic-e-commerce","topic-expansion","region-belgique"],"acf":[],"yoast_head":"\nLa pharmacie en ligne Pharmasimple en tourn\u00e9e de conqu\u00eate physique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pharmasimple se lance dans l'expansion physique : la formule veut atteindre 200 magasins brick-and-mortar. 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