{"id":56387,"date":"2022-05-04T14:49:16","date_gmt":"2022-05-04T12:49:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56387"},"modified":"2022-05-04T17:04:58","modified_gmt":"2022-05-04T15:04:58","slug":"starbucks-renonce-a-toute-attente-pour-2022","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-renonce-a-toute-attente-pour-2022\/","title":{"rendered":"Starbucks renonce \u00e0 toute attente pour 2022"},"content":{"rendered":"\n<p><strong>Starbucks <\/strong>a renonc\u00e9 \u00e0 ses pr\u00e9visions pour 2022 : apr\u00e8s la guerre en Ukraine, la cha\u00eene \u00e0 caf\u00e9 est d\u00e9sormais \u00e9galement touch\u00e9e par les s\u00e9v\u00e8res restrictions anti-Covid en Chine. La marque au logo de sir\u00e8ne retire donc ses pr\u00e9visions de ventes et de b\u00e9n\u00e9fices pour le reste de l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le r\u00eave chinois devient cauchemar<\/h2>\n\n\n\n<p>Les chiffres trimestriels de Starbucks sont d\u00e9cevants, malgr\u00e9 une forte reprise sur son march\u00e9 d&rsquo;origine am\u00e9ricain. Les ventes aux \u00c9tats-Unis ont augment\u00e9 de 12 % au cours du dernier trimestre, mais comme la cha\u00eene \u00e0 caf\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/jdcom-recolte-les-fruits-de-nouveaux-partenariats\/\" target=\"_blank\" rel=\"noreferrer noopener\">s&rsquo;est concentr\u00e9e sur les consommateurs chinois<\/a> ces derni\u00e8res ann\u00e9es, cette croissance a \u00e9t\u00e9 \u00e9clips\u00e9e par le renforcement des mesures Covid en Chine. En raison de ces lockdowns, les ventes chinoises ont chut\u00e9 de 23 %.<\/p>\n\n\n\n<p>Au total, le chiffre d&rsquo;affaires mondial a augment\u00e9 de 7 %. Les ventes nettes s&rsquo;\u00e9l\u00e8vent \u00e0 7,64 milliards de dollars (7,26 milliards d&rsquo;euros). Et le prochain trimestre sera encore pire, pr\u00e9voit d\u00e9j\u00e0 Howard Schultz, PDG de Starbucks, car P\u00e9kin et Shanghai restreignent d\u00e9sormais aussi s\u00e9v\u00e8rement la vie en dehors de la maison. D&rsquo;autres grands <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/estee-lauder-face-a-des-perspectives-plus-sombres-sans-la-chine\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9taillants et marques souffrent \u00e9galement<\/a>. Toutefois, Starbucks est persuad\u00e9 qu&rsquo;\u00e0 terme, le march\u00e9 chinois d\u00e9passera les \u00c9tats-Unis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissements en personnel apr\u00e8s la pression des syndicats<\/h2>\n\n\n\n<p>Au cours du dernier trimestre, la soci\u00e9t\u00e9 a ajout\u00e9 313 nouveaux bars \u00e0 caf\u00e9. Depuis le mois d&rsquo;ao\u00fbt, quelque 240 caf\u00e9s Starbucks am\u00e9ricains ont \u00e9galement organis\u00e9 des \u00e9lections syndicales, dont 50 ont maintenant adh\u00e9r\u00e9. C&rsquo;est la premi\u00e8re fois que le personnel se syndique, alors que les employ\u00e9s commencent \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-syndicats-remportent-une-victoire-historique-chez-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">s&rsquo;organiser dans de plus en plus d&rsquo;entreprises am\u00e9ricaines<\/a>.<\/p>\n\n\n\n<p>Selon Reuters, Schultz affirme toutefois que <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/starbucks-misses-comparable-sales-estimates-china-covid-curbs-2022-05-03\/\" target=\"_blank\" rel=\"noreferrer noopener\">le contrat syndical ne s&rsquo;approchera m\u00eame pas<\/a> de ce que Starbucks propose. Le dirigeant, qui a d\u00e9j\u00e0 fait toute une carri\u00e8re \u00e0 la t\u00eate de l&rsquo;entreprise et est connu pour \u00eatre un adversaire des syndicats, investit n\u00e9anmoins 200 millions de dollars cette ann\u00e9e pour augmenter les salaires des directeurs de magasin, am\u00e9liorer la formation et lancer une application de communication interne pour les travailleurs am\u00e9ricains. \u00c0 partir de la fin de cette ann\u00e9e, il sera \u00e9galement possible d&rsquo;ajouter des pourboires aux paiements par carte, conform\u00e9ment \u00e0 la demande des syndicats.<\/p>\n\n\n\n<p>Ces co\u00fbts, auxquels s&rsquo;ajoutent l&rsquo;achat de nouveaux \u00e9quipements, des r\u00e9parations plus rapides et une mise \u00e0 jour de l&rsquo;application grand public afin que les clients puissent suivre plus pr\u00e9cis\u00e9ment le moment o\u00f9 leur commande sera pr\u00eate, repr\u00e9sentent un investissement total d&rsquo;un milliard de dollars. Dans le m\u00eame temps, les marges se r\u00e9duisent en raison de la hausse des co\u00fbts de la main-d&rsquo;\u0153uvre, du transport et des mati\u00e8res premi\u00e8res.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PDG retourn\u00e9 repart d\u00e9j\u00e0<\/h2>\n\n\n\n<p>En raison de la confluence de tous ces facteurs et de l&rsquo;incertitude qui plane encore sur l&rsquo;avenir, Starbucks craint de faire des d\u00e9clarations sur cette ann\u00e9e. L&rsquo;entreprise de caf\u00e9 retire toutes ses pr\u00e9visions et ses attentes pour l&rsquo;exercice 2022.<\/p>\n\n\n\n<p>Howard Schultz, qui est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-pdg-controverse-fait-son-grand-retour-chez-starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9apparu \u00e0 la t\u00eate de la cha\u00eene en mars<\/a> apr\u00e8s cinq ans de retraite, a tout de m\u00eame apport\u00e9 plus de lumi\u00e8re sur son arriv\u00e9e soudaine. Il reprend temporairement le flambeau de Kevin Johnson, qui prend sa retraite apr\u00e8s des luttes syndicales, mais cela ne sera que de courte dur\u00e9e. Starbucks esp\u00e8re trouver un successeur d&rsquo;ici l&rsquo;automne, apr\u00e8s quoi Schultz se retirera au conseil d&rsquo;administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks a renonc\u00e9 \u00e0 ses pr\u00e9visions pour 2022 : apr\u00e8s la guerre en Ukraine, la cha\u00eene \u00e0 caf\u00e9 est d\u00e9sormais \u00e9galement touch\u00e9e par les s\u00e9v\u00e8res restrictions anti-Covid en Chine.<\/p>\n","protected":false},"author":5,"featured_media":56379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[316],"topic":[266],"region":[277],"class_list":["post-56387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-starbucks","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks renonce \u00e0 toute attente pour 2022 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Starbucks a renonc\u00e9 \u00e0 ses pr\u00e9visions pour 2022 : apr\u00e8s la guerre en Ukraine, la cha\u00eene \u00e0 caf\u00e9 est d\u00e9sormais 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