{"id":56509,"date":"2022-05-05T15:50:06","date_gmt":"2022-05-05T13:50:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56509"},"modified":"2022-05-05T15:52:55","modified_gmt":"2022-05-05T13:52:55","slug":"starbucks-livre-desormais-a-domicile-avec-takeaway","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-livre-desormais-a-domicile-avec-takeaway\/","title":{"rendered":"Starbucks livre d\u00e9sormais \u00e0 domicile avec Takeaway"},"content":{"rendered":"\n<p>Le caf\u00e9 \u00e0 emporter prend un nouveau sens maintenant que <strong>Starbucks <\/strong>s&rsquo;associe \u00e0 <strong>Just Eat Takeaway<\/strong> dans sept villes belges. Des coursiers de repas livrent d\u00e9sormais les frappuccinos \u00e0 domicile ou n&rsquo;importe o\u00f9 le consommateur le souhaite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un p\u00e9rim\u00e8tre de 4 kilom\u00e8tres<\/h2>\n\n\n\n<p>Starbucks se lance \u00e9galement dans la livraison et rejoint la plateforme de repas Just Eat Takeaway dans sept grandes villes. \u00c0 Bruges, Namur et Anvers, entre autres, les coursiers \u00e0 v\u00e9lo de Takeaway livrent d\u00e9sormais du caf\u00e9 et une gamme limit\u00e9e de snacks \u00e0 domicile, au bureau ou dans le parc. Ou du moins s&rsquo;il se trouve dans un p\u00e9rim\u00e8tre de 4 kilom\u00e8tres de l&rsquo;un des 19 magasins Starbucks participants.<\/p>\n\n\n\n<p>C&rsquo;est <strong>Autogrill<\/strong>, ma\u00eetre franchiseur avec 22 caf\u00e9s Starbucks en Belgique, qui a pris l&rsquo;initiative suite \u00e0 des exemples de r\u00e9ussite \u00e0 l&rsquo;\u00e9tranger. Au Royaume-Uni, aux Pays-Bas et en Allemagne, entre autres, la cha\u00eene de caf\u00e9s livre d\u00e9j\u00e0 depuis un certain temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveaux moments de consommation<\/h2>\n\n\n\n<p>Avec ce service de livraison, Starbucks vise de nouvelles occasions de consommation ainsi que de nouveaux clients. Le g\u00e9ant am\u00e9ricain du caf\u00e9 esp\u00e8re que les gens commanderont du caf\u00e9 m\u00eame au petit-d\u00e9jeuner ou pendant les pauses, selon un communiqu\u00e9 de presse. \u00ab Ce service de livraison de caf\u00e9 peut aussi int\u00e9resser les entreprises. Par exemple, au lieu du caf\u00e9 de la machine du bureau, vous pouvez vous faire livrer un caf\u00e9 sp\u00e9cial pr\u00e9par\u00e9 par un barista. Int\u00e9ressant pour une r\u00e9union avec des clients, un \u00e9v\u00e9nement au bureau ou un moment de caf\u00e9 avec des coll\u00e8gues \u00bb, conseille Siska De Lombaerde, directeur national de Takeaway.com.<\/p>\n\n\n\n<p>Pour \u00e9viter les d\u00e9versements, la cha\u00eene a \u00e9galement mis au point de nouveaux emballages en carton \u00ab avec une languette \u00bb et les coursiers ont re\u00e7u une formation sp\u00e9ciale sur la fa\u00e7on de manipuler les liquides. Les sacs de livraison ont \u00e9galement des compartiments s\u00e9par\u00e9s pour les gobelets. Starbucks n&rsquo;est d&rsquo;ailleurs pas le premier \u00e0 faire livrer de la nourriture difficile \u00e0 manipuler : <strong>Unilever <\/strong>envoie m\u00eame des livreurs de repas avec des glaces Magnum ou Ben &amp; Jerry&rsquo;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks s&rsquo;associe \u00e0 Just Eat Takeaway dans sept villes belges. Des coursiers de repas livrent d\u00e9sormais les frappuccinos \u00e0 domicile ou n&rsquo;importe o\u00f9.<\/p>\n","protected":false},"author":5,"featured_media":56506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[170],"people":[],"extra":[],"company":[112,316],"topic":[198,276],"region":[226],"class_list":["post-56509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-livraison-de-repas","company-just-eat-takeaway","company-starbucks","topic-e-commerce","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks livre d\u00e9sormais \u00e0 domicile avec Takeaway - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-livre-desormais-a-domicile-avec-takeaway\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks livre d\u00e9sormais \u00e0 domicile avec Takeaway - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Starbucks s&#039;associe \u00e0 Just Eat Takeaway dans sept villes belges. 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