{"id":56593,"date":"2022-05-06T20:34:00","date_gmt":"2022-05-06T18:34:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56593"},"modified":"2022-05-06T20:34:03","modified_gmt":"2022-05-06T18:34:03","slug":"la-chaine-de-bicyclettes-lucien-ouvre-son-magasin-phare","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-de-bicyclettes-lucien-ouvre-son-magasin-phare\/","title":{"rendered":"La cha\u00eene de bicyclettes Lucien ouvre son magasin phare"},"content":{"rendered":"\n<p>Le premier magasin phare de <strong>Lucien<\/strong>, la cha\u00eene de v\u00e9los de <strong>D&rsquo;Ieteren<\/strong>, a ouvert ses portes vendredi \u00e0 Ixelles. Le nouvel acteur veut avoir 25 magasins prochainement et vise un chiffre d&rsquo;affaires de 100 millions d&rsquo;euros d&rsquo;ici cinq ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des projets d&rsquo;acquisition ambitieux<\/h2>\n\n\n\n<p>Le premier magasin phare de Lucien vend tous types de bicyclettes, d&rsquo;accessoires et de v\u00eatements sur une superficie de 3 000 m\u00b2. Les clients peuvent effectuer des essais sur une piste de 1 500 m\u00b2.<\/p>\n\n\n\n<p>L&rsquo;ouverture de ce magasin, sous le si\u00e8ge de D&rsquo;Ieteren \u00e0 Ixelles, marque le d\u00e9but d&rsquo;un plan d&rsquo;expansion ambitieux. Gr\u00e2ce \u00e0 des acquisitions, le d\u00e9taillant souhaite avoir cinq \u00e0 six magasins \u00e0 Bruxelles avant l&rsquo;\u00e9t\u00e9, a d\u00e9clar\u00e9 le directeur g\u00e9n\u00e9ral Karl Lechat. \u00c0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, l&rsquo;entreprise a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/dieteren-acquiert-une-chaine-de-magasins-de-velos-a-anvers-2\/\">d\u00e9j\u00e0 rachet\u00e9 la cha\u00eene de magasins de v\u00e9los Anversoise<\/a> <strong>iBike<\/strong>, qui compte huit succursales, et le magasin de v\u00e9los de Bruxelles <strong>Goodbikes<\/strong>. Lucien veut d&rsquo;abord construire une position forte dans ces deux villes, avant de s&rsquo;\u00e9tendre \u00e0 d&rsquo;autres centres-villes.<\/p>\n\n\n\n<p>Avec l&rsquo;objectif de 25 magasins, Lucien deviendra un concurrent redoutable pour <strong>Bike Republic<\/strong>, la cha\u00eene de magasins de v\u00e9los de <strong>Colruyt Group<\/strong>, qui compte aujourd&rsquo;hui 24 succursales. Un mouvement de consolidation est en cours dans le secteur du v\u00e9lo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier magasin phare de Lucien, la cha\u00eene de v\u00e9los de D&rsquo;Ieteren, a ouvert ses portes vendredi \u00e0 Ixelles. Le nouvel acteur veut avoir 25 magasins prochainement et vise un chiffre d&rsquo;affaires de 100 millions d&rsquo;euros d&rsquo;ici cinq ans. Des projets d&rsquo;acquisition ambitieux Le premier magasin phare de Lucien vend tous types de bicyclettes, d&rsquo;accessoires [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":56608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[359,357,358],"topic":[276,310],"region":[226],"class_list":["post-56593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-bike-republic","company-dieteren","company-lucien","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de bicyclettes Lucien ouvre son magasin phare - 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