{"id":56635,"date":"2022-05-09T12:08:51","date_gmt":"2022-05-09T10:08:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56635"},"modified":"2022-05-09T12:08:52","modified_gmt":"2022-05-09T10:08:52","slug":"la-marque-de-meubles-made-etend-sa-place-de-marche-avec-trouva","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/la-marque-de-meubles-made-etend-sa-place-de-marche-avec-trouva\/","title":{"rendered":"La marque de meubles Made \u00e9tend sa place de march\u00e9 avec Trouva"},"content":{"rendered":"\n<p>La marque de meubles en ligne <strong>Made<\/strong> rach\u00e8te la plateforme britannique <strong>Trouva<\/strong>. Avec l&rsquo;acquisition de cette place de march\u00e9 pour boutiques ind\u00e9pendantes, Made vise \u00e0 se d\u00e9velopper davantage en tant que place de march\u00e9 de design et de style de vie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Made poursuit sa strat\u00e9gie de plateforme<\/h2>\n\n\n\n<p>Apr\u00e8s une introduction en bourse co\u00fbteuse l&rsquo;ann\u00e9e derni\u00e8re et une demande des consommateurs atone cette ann\u00e9e, la marque de d\u00e9coration int\u00e9rieure Made est \u00e0 la recherche de nouvelles opportunit\u00e9s de croissance. L&rsquo;acteur britannique en ligne voit un int\u00e9r\u00eat particulier dans une strat\u00e9gie de plateforme, o\u00f9 des marques et des designers externes peuvent \u00e9galement proposer des produits sur la place de march\u00e9 Made. Au d\u00e9but de l&rsquo;ann\u00e9e, l&rsquo;entreprise a annonc\u00e9 qu&rsquo;elle allait \u00e9tendre sa gamme de 9 500 \u00e0 au moins 11 500 articles.<\/p>\n\n\n\n<p>Ce nombre est susceptible d&rsquo;augmenter, maintenant que Made joint le geste \u00e0 la parole en acqu\u00e9rant la place de march\u00e9 en ligne britannique Trouva. Trouva se pr\u00e9sente comme une plateforme organis\u00e9e avec une gamme de boutiques et de marques ind\u00e9pendantes. La plateforme vend des produits pour la maison et le style de vie, ainsi que des articles de mode et de soins personnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Port\u00e9e et capacit\u00e9 logistique<\/h2>\n\n\n\n<p>\u00ab\u00a0L&rsquo;assortiment de Trouva est un excellent compl\u00e9ment \u00e0 la proposition de Made en mati\u00e8re d&rsquo;articles pour la maison et d&rsquo;articles de d\u00e9coration ax\u00e9s sur le design, et constitue un excellent ajustement strat\u00e9gique pour Made alors que nous continuons \u00e0 <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2022\/05\/made-com-acquires-online-marketplace-trouva\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer notre offre sur la place de march\u00e9<\/a>. Cette acquisition nous permet d&rsquo;acc\u00e9l\u00e9rer consid\u00e9rablement notre strat\u00e9gie de croissance en \u00e9largissant notre gamme et notre port\u00e9e\u00a0\u00bb, a d\u00e9clar\u00e9 Nicola Thompson, PDG de Made, \u00e0 Retail Gazette.<\/p>\n\n\n\n<p>En amont, Trouva continuera \u00e0 fonctionner comme une marque ind\u00e9pendante sous la direction de l&rsquo;\u00e9quipe de gestion actuelle, tandis qu&rsquo;en aval, Made assurera l&rsquo;int\u00e9gration technologique des deux soci\u00e9t\u00e9s. Made pourra profiter de la capacit\u00e9 logistique de Trouva, ce qui lui permettra d&rsquo;\u00e9conomiser sur ses propres investissements. Cette ann\u00e9e, Made pensait devoir d\u00e9penser 15 \u00e0 20 millions de livres sterling pour de nouveaux entrep\u00f4ts, mais ce montant ne serait plus que de 13 \u00e0 18 millions de livres sterling. On ne sait pas \u00e0 combien s&rsquo;\u00e9l\u00e8ve le prix d&rsquo;acquisition, mais on sait que le paiement se fait enti\u00e8rement en cash.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de meubles en ligne Made rach\u00e8te la plateforme britannique Trouva, comme Made veut se d\u00e9velopper en tant que place de march\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":56625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[363,364],"topic":[282,198],"region":[243],"class_list":["post-56635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-made","company-trouva","topic-acquisition","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is 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