{"id":56684,"date":"2022-05-10T09:33:09","date_gmt":"2022-05-10T07:33:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56684"},"modified":"2022-05-10T09:55:47","modified_gmt":"2022-05-10T07:55:47","slug":"video-coup-doeil-a-la-nouvelle-boutique-phare-xandres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/video-coup-doeil-a-la-nouvelle-boutique-phare-xandres\/","title":{"rendered":"Vid\u00e9o : coup d&rsquo;\u0153il \u00e0 la nouvelle boutique phare Xandres"},"content":{"rendered":"\n<p><em>(Publireportage)<\/em> Le nouveau magasin phare de <strong>Xandres<\/strong> utilise la technologie num\u00e9rique pour offrir un meilleur service \u00e0 la client\u00e8le. Ainsi, les kiosques \u00ab webshop in store \u00bb dans les cabines d\u2019essayage, l\u2019application Xandres et les grands \u00e9crans cr\u00e9ent un v\u00e9ritable effet de surprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une technologie adapt\u00e9e au client<\/h2>\n\n\n\n<p>Le lancement du magasin phare d\u2019Anvers est \u00e9galement la premi\u00e8re expression de la nouvelle strat\u00e9gie du d\u00e9taillant en mati\u00e8re de marque et de magasins. Ainsi, Xandres opte pour une strat\u00e9gie de marque inclusive, c\u2019est-\u00e0-dire que l\u2019enseigne de mode n\u2019op\u00e8re plus de distinction en fonction de l\u2019\u00e2ge ou de la taille. Le nouveau slogan \u00ab Nous sommes tous Xandres \u00bb traduit la fusion tout en finesse de Xandres Gold, la marque grandes tailles, et de la marque Xandres.<\/p>\n\n\n\n<p>En outre, le d\u00e9taillant investit massivement dans l\u2019innovation num\u00e9rique, pour un meilleur service et une meilleure exp\u00e9rience client. Les kiosques situ\u00e9s dans les cabines d\u2019essayage invitent la boutique en ligne dans les magasins physiques et les \u00e9crans num\u00e9riques viennent renforcer la perception de la marque. L\u2019exp\u00e9rience du client est \u00e9galement am\u00e9lior\u00e9e gr\u00e2ce \u00e0 l\u2019application Xandres. Gr\u00e2ce \u00e0 cette derni\u00e8re, le client peut \u00e9tablir une liste d\u2019essayage, que la vendeuse habituelle en magasin apporte ensuite en cabine d\u2019essayage. Au bout du compte, tout le monde est gagnant : la vendeuse a plus de temps \u00e0 consacrer \u00e0 la cliente, et la cliente ne doit plus traverser le magasin avec quatre articles sur le bras.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xandres zet in op digitale beleving in nieuwe flagship store\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nK81oK68JRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie num\u00e9rique<\/h2>\n\n\n\n<p>\u00ab Cela fait un moment que nous misons sur les \u00e9crans num\u00e9riques chez Xandres. Mais pour ce magasin phare, nous avons encore \u00e9t\u00e9 plus loin \u00bb, pr\u00e9cise Jomme Sonck, Account Manager Retail chez DOBIT. \u00ab Pour commencer, avec l\u2019\u00e9quipe de Xandres, nous avons proc\u00e9d\u00e9 \u00e0 une observation du march\u00e9, afin de trouver un maximum d\u2019inspiration. Ensuite, au cours d\u2019un atelier avec Wave ou Engagement, nous avons d\u00e9termin\u00e9 quelles innovations num\u00e9riques repr\u00e9senteraient une r\u00e9elle valeur ajout\u00e9e pour les clientes de Xandres. \u00bb Le r\u00e9sultat est un magasin phare haut de gamme correspondant totalement aux valeurs de la marque et faisant la part belle \u00e0 la technologie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/Quote_FR_Xandres-1024x435.png\" alt=\"\" class=\"wp-image-56685\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/Quote_FR_Xandres-1024x435.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/Quote_FR_Xandres-300x127.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/Quote_FR_Xandres-768x326.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/05\/Quote_FR_Xandres.png 1442w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9quilibre id\u00e9al entre technologie et aspects pratiques<\/h2>\n\n\n\n<p>Bien que les murs LED soient devenus une composante incontournable des rues commer\u00e7antes, Xandres a consciemment opt\u00e9 pour un \u00e9cran High Bright dans la vitrine plut\u00f4t que pour des LED. \u00ab La technologie la plus r\u00e9cente ou la plus ch\u00e8re n\u2019est pas toujours le meilleur choix pratique \u00bb, justifie Jomme Sonck.<\/p>\n\n\n\n<p>\u00ab Il y a quelques semaines, nous avons install\u00e9 un magnifique mur LED dans la vitrine du magasin Xandres de Woluwe, mais pour le magasin phare, nous avons opt\u00e9 pour un \u00e9cran High Bright de haute qualit\u00e9. Compte tenu de la distance d\u2019observation, cette solution offrait en l\u2019occurrence une bien meilleure perception. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plus d&rsquo;informations ?<\/strong><\/h2>\n\n\n\n<p>Curieux de conna\u00eetre les possibilit\u00e9s pour votre magasin ? Nous sommes heureux de vous aider.<\/p>\n\n\n\n<p>Contactez-nous \u00e0 l&rsquo;adresse <a href=\"mailto:info@dobit.com\">info@dobit.com<\/a> ou jetez un coup d&rsquo;\u0153il \u00e0 notre site Web <a href=\"https:\/\/solutions.dobit.com\/fr\/realisations?utm_source=Nieuwsbrief&amp;utm_medium=AdvertorialXandres&amp;utm_id=RetailDetail\">solutions.dobit.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Publireportage) Le nouveau magasin phare de Xandres utilise la technologie num\u00e9rique pour offrir un meilleur service \u00e0 la client\u00e8le. Ainsi, les kiosques \u00ab webshop in store \u00bb dans les cabines d\u2019essayage, l\u2019application Xandres et les grands \u00e9crans cr\u00e9ent un v\u00e9ritable effet de surprise. Une technologie adapt\u00e9e au client Le lancement du magasin phare d\u2019Anvers est [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":56676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[382],"extra":[],"company":[384,383],"topic":[340,318],"region":[85],"class_list":["post-56684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-patrick-desrumaux","company-dobit","company-xandres","topic-concept-de-magasin","topic-publireportage","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vid\u00e9o : coup d&#039;\u0153il \u00e0 la nouvelle boutique phare Xandres - RetailDetail 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