{"id":56720,"date":"2022-05-10T15:07:04","date_gmt":"2022-05-10T13:07:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56720"},"modified":"2022-05-10T15:09:42","modified_gmt":"2022-05-10T13:09:42","slug":"philip-morris-pret-a-depenser-des-milliards-pour-le-tabac-en-sachet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/philip-morris-pret-a-depenser-des-milliards-pour-le-tabac-en-sachet\/","title":{"rendered":"Philip Morris pr\u00eat \u00e0 d\u00e9penser des milliards pour le tabac en sachet"},"content":{"rendered":"\n

Fumer n’est plus de mise, mais le tabac reste. Le fabricant de cigarettes Philip Morris<\/strong> est en pourparlers de rachat avec Swedish Match<\/strong>, un fabricant su\u00e9dois de produits au tabac\u2026 sans fum\u00e9e. La transaction se chiffrerait en milliards de dollars.<\/p>\n\n\n\n

Vers le tabac sans fum\u00e9e<\/h2>\n\n\n\n

Philip Morris International a promis de ne plus vendre de cigarettes \u00e0 long terme. Il s’agit d’un objectif ambitieux, mais cela ne signifie pas que le g\u00e9ant du tabac renonce au tabac. Au contraire, l’entreprise cherche toutes sortes de moyens pour continuer \u00e0 fournir aux gens leur dose de nicotine, mais sans fum\u00e9e.<\/p>\n\n\n\n

Cela a commenc\u00e9 par le vapotage, mais aujourd’hui, le tabac \u00e0 m\u00e2cher et les sachets de nicotine font \u00e9galement leur apparition. Depuis 2008, Philip Morris a d\u00e9j\u00e0 investi 9 milliards de dollars dans les alternatives aux cigarettes et, d’ici 2025, la moiti\u00e9 de ses revenus devrait provenir des produits du tabac sans fum\u00e9e. En 2021, les produits sans fum\u00e9e repr\u00e9senteraient d\u00e9j\u00e0 29 % des 31,6 milliards de dollars de ventes, selon Forbes.<\/p>\n\n\n\n

Maintenant, la soci\u00e9t\u00e9 a un \u0153il sur Swedish Match. Le fabricant produit principalement du ‘snus’, une variante typiquement su\u00e9doise des sachets de nicotine, sous les marques General et ZYN. Les sachets contiennent du tabac humide en poudre que les gens mettent contre les gencives, sous la l\u00e8vre sup\u00e9rieure. ZYN innove \u00e9galement avec la nicotine synth\u00e9tique, qui n’est pas fabriqu\u00e9e \u00e0 partir du tabac.<\/p>\n\n\n\n

Les n\u00e9gociations de rachat sont toujours en cours et un accord n’est pas encore certain<\/a>, mais si le rachat a lieu, il vaut d\u00e9j\u00e0 15 milliards de dollars. Le produit n’est pourtant pas exempt de controverse : \u00e0 l’exception de la Su\u00e8de, le snus est interdit en Europe et des voix s’\u00e9l\u00e8vent pour interdire \u00e9galement les sachets de nicotine contenant du tabac synth\u00e9tique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le fabricant de cigarettes Philip Morris est en pourparlers de rachat avec Swedish Match, un fabricant su\u00e9dois de produits au tabac\u2026 sans fum\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":56718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[389],"topic":[282],"region":[243],"class_list":["post-56720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-philip-morris","topic-acquisition","region-europe"],"acf":[],"yoast_head":"\nPhilip Morris pr\u00eat \u00e0 d\u00e9penser des milliards pour le tabac en sachet - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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