{"id":5680,"date":"2014-05-02T11:01:06","date_gmt":"2014-05-02T11:01:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/iglo-subit-une-depreciation-en-belgique\/"},"modified":"2014-05-02T11:01:06","modified_gmt":"2014-05-02T11:01:06","slug":"iglo-subit-une-depreciation-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/iglo-subit-une-depreciation-en-belgique\/","title":{"rendered":"Iglo subit une d\u00e9pr\u00e9ciation en Belgique"},"content":{"rendered":"<h2>Scandale de la viande de cheval<\/h2>\n<p>Les probl\u00e8mes de l\u2019entreprise en Belgique, qui ont entra\u00een\u00e9 une d\u00e9pr\u00e9ciation de 27,4 millions d\u2019euros, seraient entre autres <strong>une cons\u00e9quence du scandale de la viande \u00e9quine<\/strong> en 2013. La d\u00e9couverte de viande de cheval dans un seul type de repas pr\u00e9par\u00e9s d\u2019Iglo, avait contraint le fabricant \u00e0 retirer des rayons huit sortes de plats pr\u00e9par\u00e9s. Ceux-ci \u00e9tant produits par l\u2019entreprise belge Frigilunch, la Belgique a \u00e9t\u00e9 la principale victime de ces mesures.<\/p>\n<p>\u00ab Les conditions du march\u00e9 en Belgique sont difficiles depuis un certain temps d\u00e9j\u00e0 et de plus le scandale de la viande \u00e9quine a eu un impact non n\u00e9gligeable \u00bb, explique Iglo dans le journal De Tijd.<\/p>\n<p><strong>Les difficult\u00e9s sur le march\u00e9 belge ont commenc\u00e9 d\u00e8s 2009 : le chiffre d\u2019affaires avait alors r\u00e9gress\u00e9 de 9% \u00e0 60 millions d\u2019euros<\/strong>. Le manager du Benelux de l\u2019\u00e9poque \u2013 en fonction depuis \u00e0 peine deux ans \u2013 fut remplac\u00e9 par le Belge Hans Peters. Trois ans plus tard, en 2012, il fut lui aussi remplac\u00e9. Depuis Iglo n\u2019a plus communiqu\u00e9 de chiffres pour la Belgique, mais il semblerait que ceux-ci se situeraient en-dessous du niveau de 2009.<\/p>\n<h2>\n<br \/>Des r\u00e9sultats en baisse au niveau mondial<\/h2>\n<p>Mais Iglo a \u00e9galement d\u00e9\u00e7u les attentes sur d\u2019autres march\u00e9s : <strong>en 2013 le chiffre d\u2019affaires total a r\u00e9gress\u00e9 de 2,8% \u00e0 1,52 milliard d\u2019euros<\/strong>. L\u2019EBITDA est en baisse de 12% et s\u2019\u00e9tablit \u00e0 306,6 millions d\u2019euros.<\/p>\n<p>Iglo <strong>attribue ces moindres r\u00e9sultats \u00e0 la crise \u00e9conomique<\/strong>, qui incite les consommateurs \u00e0 d\u00e9penser moins et \u00e0 opter pour les marques de distributeurs.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scandale de la viande de cheval Les probl\u00e8mes de l\u2019entreprise en Belgique, qui ont entra\u00een\u00e9 une d\u00e9pr\u00e9ciation de 27,4 millions d\u2019euros, seraient entre autres une cons\u00e9quence du scandale de la viande \u00e9quine en 2013. La d\u00e9couverte de viande de cheval dans un seul type de repas pr\u00e9par\u00e9s d\u2019Iglo, avait contraint le fabricant \u00e0 retirer des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iglo subit une d\u00e9pr\u00e9ciation en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/iglo-subit-une-depreciation-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iglo subit une d\u00e9pr\u00e9ciation en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Scandale de la viande de cheval Les probl\u00e8mes de l\u2019entreprise en Belgique, qui ont entra\u00een\u00e9 une d\u00e9pr\u00e9ciation de 27,4 millions d\u2019euros, seraient entre autres une cons\u00e9quence du scandale de la viande \u00e9quine en 2013. 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